Our primary ways of distributing content is on Facebook.
We get about 500M video views per month.
We talk about a range of topics - everything from gender inequality to politics to racial
injustice.
What we try to do is compartmentalize issues that are complex into digestible short-form
video formats.
We have a goal of having really engaging original premium quality content and we use engagements
per video metrics, views per video metrics, shares per video metrics, comments per video
metrics to assess how good of a job we are doing at creating premium engaging video content
and Tubular helps us do that.
Pre-Tubular it's like the dark ages.
The way I describe Tubular is a platform where you get competitive intelligence on
the media landscape outside your data set.
In TV the standard for understanding the landscape is Nielsen. And I think for digital media it's Tubular.
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