dot-com video on pay-per-click for affiliate marketing and how you can
generate income from directing traffic one potentially huge source of traffic
is directly from the search engine but to take advantage of it you need to be..
ranked highly in the search listings one way to improve your ranking is by
employing either pay-per-click or SEO methods and this listen we introduce you
to an overview of pay-per-click or PPC pay-per-click or PPC for short is when
you purchase ads to display in the search engines when a user enters your
target keywords these ads usually appear at the top of the page the right-hand
side of the page or both typically under the header ads or sponsored listings
here we can see some paid ad listings in Google and in some more and Bing unlike
traditional advertising you don't pay only to put your ad there
but also when somebody clicks on the ad hence the term pay-per-click sounds
straightforward doesn't it however things do begin to get a bit curly once
you start digging into it with Google's AdWords for instance it's not simply
case of out betting your competition to reach the top of the paid search
listings Google is interested in making as much money as possible and for them
it's not always the highest paying ad that's the biggest earner a lower paying
it that is more attractively written and gets more clicks there's going to earn
more for them so they'll give this ad a more favorable position it's also not as
easy as just banging up a one page site and buying some clicks anymore the
search engines realize that if their users are just being taken to rubbish
pages when they click on their sponsored listings they'll soon stop clicking on
them so the search engines are implementing quality measures for
pay-per-click advertisers to ensure that they're offering a good experience for
visitors that's it paid search listings can be great where to get traffic to
your site without the huge amount of work that goes into an SEO
campaign and if you've got the money it's also a great way to test a market
before deciding whether you want to devote your time and energy to it in the
long run a word of warning here though for a new pay-per-click campaign you
should expect to burn through on average about $500 before you start to break
even and another 500 before you start seeing significant profits why is
pay-per-click so expensive well it comes down to myth if you're paying 20 cents
per click for a visitor and the product you're promoting earns $40 in commission
you need to make one sale for every 200 visitors in order for you to break even
20 cents per click $40 in Commission simply you need at least one sale for
every 200 visitors make more sales than that and you'll be earning a profit
fewer and you'll be losing money it can take a while before you hit on a formula
that allows you to make this ratio of sales to visitors if you're looking at
the work ahead of you with an SEO site be aware that being able to make money
on pay-per-click is as much of a science as search engine optimization the only
difference is that with search engine optimization your listens are free with
pay per click the meter is running while you learn even seasoned pay-per-click
affiliates walk into a new campaign fully expecting to burn through at least
$1,000 before they can see what's really happening and tweak their site so that
it starts making money for this reason we strongly recommend that new
affiliates try their hand at an SEO site you will learn a lot of things with this
site that are applicable to pay-per-click without the expense once
you've created a few SEO sites you should be comfortable enough to try a
pay-per-click campaign pay-per-click as a method of advertising
where you bid on certain keywords and only pay when somebody clicks on your ad
so the pros are there are fast results you can turn a campaign on and start
seeing traffic that same day compare this to SEO when it might be weeks or
months before you start seeing the traffic there's no need to work on
things like link trading and search engine optimization
it's scalable what you earn is relative to what you spend put in more money make
more money generally it's more scientific you can analyze all aspects
of your campaign choose exactly how your ads display in the search engines split
test and hone your ads to perfection there's less superstition than an SEO
okay and the cons your margins probably won't be as great as you think there
will be you still need to create significant
content for your site in order to meet the quality standards and more
importantly it's not free anyway once again thanks so much for taking the time
to watch this video we'll see you again soon
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