If you ever wondered what your purpose in life is, today we're going to talk about
sole purpose and what that is. So, today we're going to talk about what is your sole
purpose. But before we talk about that, we first need to identify what is sole
purpose? So, Steve D'Annunzio in the book prosperity paradigm talks about sole
purpose and he says that "Our sole purpose is our unique strengths, talents
and abilities." So, the things that we love to do, that we enjoy doing, our hobbies,
our interests. So, that's part of who we are. The second part of sole purpose is,
"So what do we do with that?" How do we use our unique strengths talents and
abilities? And how do we create value in the world
for other people. So, sole purpose then is figuring out what it is that we love
doing, who are we as a person and how do we take who we are and create value or
bring value to the world. So, think about this, the way that we show
or demonstrate value in our world today or at least one of the ways is through
money, through dollars. And so, if we create value for other people then
the way they show that they value that is they exchange dollars for that
service that we provide or that product that we create. And so, imagine what this
world would be like if each and every one of us was living our sole purpose. So,
once I figure out what it is that I love doing, the next part is how do I figure
out how to create value for others with that thing? So, let me give you an example.
There's an individual who lives in the town that I live in. And in high school,
he loved being out in the mountains, he loved looking for deer, tracking deer
and then and he loved going out looking for shed antlers. So the antlers drop
off the deer's heads. He loved doing that. And one day, he had missed school to go
out and and look for antlers. And he came back in town and the principal saw him
and he's principal said to him, "Look, someday you're going to have to get serious
about life. Because you're going to have to figure out how to make a living. And
you're not going to be able to make a living just by going out into the woods
all day long and looking for deer and antlers. You need to get an education." Is
that true? His interest was deer and learning about deer and being around
them and being out in the wilderness. He didn't have an interest at the time in
being in school and doing what he needed to do there. Well, he ended up creating a
business called "Muley crazy" where he videos hunts, he videos deer, he has a
magazine and he has a very successful business doing exactly what he loved to
do as a kid. That's an example of figuring out what are my interests? What
are my hobbies? What do I enjoy doing? And then figuring out how can I take that
and create value for someone else? There's two sisters that also grew up in
a town that I live in. And at some point in their life they became interested in
doing crafts and making stamps and stamping cards and envelopes and
creating all kinds of things like that. So, they enjoy doing that. They created a
business called "Stampin' Up." And that's a worldwide business now that provides
value and entertainment for people who like to create and use their stamps.
So, they too, took something that they were passionate about, something that
they enjoyed. Figured out a way of how do I create a business with this that
creates value for others and created a very successful business.
Well, here's the other thing about sole purpose, each one of us is unique and
individual. There is no one exactly like you in this whole world. So, let's say
that your sole purpose is that you like to paint. Is there anyone in the world
that can paint exactly like you? There isn't. Because there's only one you. So,
oftentimes in the workplace, we talk about the competitive nature of the
workplace. The truth is, if we understand sole purpose, there's no competition.
Because there is no one exactly like you. So, all we need to do is be the very best
me, the very best person that I can be. And develop my unique talents and
abilities and then provide them to others in a way that it creates value
for others. So, the cool thing about living sole purpose is, one there's no
competition. Even if we're doing where are in the exact same business, there's
no competition. Let's say that we're both selling insurance, well the way that you
sell insurance, even if we're selling the same product, there's no competition.
Because the way that you sell it, who you are as a person the way you relate with
the person that you're selling to is different than the other person. So the
product may be the same but nobody can replicate who you are. And so, if we
understand that, that can change our whole approach to how we feel about the
workplace that we're in. Here's the other upside of working in our sole purpose.
Have you ever gone to a store and been checked out by somebody, you know, you're
at the cash register. And that person is just miserable and ornery and you know for
sure they are not living their sole purpose. They don't want to be where they
are. They would rather be somewhere else. And think about the influence that
has had on you. But have you also experienced the opposite? Where you've
gone through the checkout line and person checking you out is friendly,
maybe funny, very efficient in what they do. Very helpful to you. That person could
be living their sole purpose, working at a cash register checking people out. And
creating value for everybody that they see every single day. So, you can fulfill
your sole purpose in any number of ways. But it's finding what it is that you
enjoy doing and then figuring out how you can take your unique things and add
value to the world. What an amazing world we could all live in if each one of us
understood that. That we forgot about competition, we focused more on figuring
out who we are, trusting that as we get to know our self better and look at what
are the talents that we have. And then look at so what are the needs that exist
out in the world. How can I take what it is that I'm interested in the skills
that I have and how can I go out and create value for me living in my sole
purpose, I never have to work a day in my life.
Because I love what I do. It's play. So, I figured out about 10 years ago that my
sole purpose is, I'd love to learn truth, I love to figure out how to apply it in
my life and I love teaching it to others. That's what I'm doing here today. I'm
sharing with others the things that I'm learning and that I am trying to apply
in my life. Hoping that this is something that will benefit others and improve
their life. So, for doing what we love, why would we ever want to retire? We will be
the very best at doing what it is that we're doing. So, the products that we
create, the services that are provided for other people will be the very best
because everybody would be working in their sole purpose. So, my challenge to
you is, if you're unhappy with what you're doing in your life right now, then
use some of the principles that we've talked about which is 1, you have a
choice. You know, you don't have to continue doing what you're doing.
You could change that up. Two, you're accountable for your life, no
one else. So, if you don't like the situation that you're in, you have the
ability to change that. And, then be willing to take the risk and to say, "If
I'm unhappy with doing what I'm doing, life is short,
why am I going to continue to do this? Why not do something that's really going to
bring me happiness?" You can figure out a solution for it. But first, you've got to
have the desire, you've got to come up with the idea and then figure out a way
to make it happen. But I encourage you to figure out what it is you want to do
with your life and then go out and do it. And experience the joy and happiness
that can come from fulfilling your sole purpose. Thanks for watching today. Hope
you found today's video helpful. If so, go ahead and like it. Subscribe to our
channel and share it with your friends.
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