Are you turning off your website visitors without even knowing it?
Unfortunately the odds are pretty good that you are but the good news is if you
stick around I'm gonna share seven criteria that will help transform your
website's About Us page from a turn-off to something that will help convert your
visitors into paying clients. Hi I'm Susan Friesen, website specialist,
business and digital marketing consultant and social media advisor with
eVision Media bringing you these eTips so you don't have to struggle anymore
trying to figure out the complicated landscape of digital marketing in order
to achieve business success. So invite you to come on to this journey with me
and let's discover together what works, what doesn't work, and how you can better
position your business. Today I'm going to share specific elements to include on
your About page on your website that will not only showcase you and your
personal brand but your business brand as well. But before I begin it's
important to understand just how important an About Us page is on your
website. Stats tell us that it is one of the most visited pages on your website
and that is for a reason. People want to check you out before they
hand over their credit card. They are looking to see if you are somebody they
can trust and if you're credible and once this is accomplished the odds are
much greater that they will convert into a paying client. So when you sit down to
write your About Us page copy you need to put yourself in the shoes of your
ideal client. What will they want to see here if they
are visiting your website for the first time and just getting to know you? What
do they need to hear from you in order to be able to trust you more? What will
make them feel that they have found the perfect business or person that is in
alignment with their needs? So this isn't about what you're offering it's more
about who you are. It's your brand positioning that we're trying to convey
here. Another thing to consider is that you are not writing
a resume or a bio here that's not what we're trying to accomplish. The
About page is not a place for you to be bragging about your achievements and
accomplishments instead it's about your ideal target market and how can you best
meet their needs. So you want to be focusing on the benefits of what you
offer instead of the features of the program or products that you offer. So
your goal is to create compelling content for your About page. So the first
criteria that I want to talk about is to use storytelling in your writing. Your
ideal client is going to be drawn to you at an emotional level when they can
relate to your personal story so be sure to write in first person to make it
sound like you're speaking directly to them and this will help you bring out
your personality more and help them get to know you more at a personal level. So
talk about what inspired you to create your business and even share the
transformation that you went through. Do you have a before-and-after story that
you can share that's related to the kind of service and product offerings that
you have? So this gives your readers a sense of hope and excitement that not
only have they found somebody who has actually experienced what they're going
through, understands the challenges that they're experiencing but has also found
a solution to that. The second thing to do on your About page is to share
personal insights. Similar to the effective storytelling, enhance the know
like and trust factor with your readers by sharing a little bit more about the
person who is behind the business. Share some lifestyle insights or what are your
hobbies, what are you passionate about? Where do you live? Where did you grow up?
Do you have any kids or grandkids? Things like that really help people relate
to you more as a person. The third thing you want to do is showcase your
community support by letting your readersknow about how your business is creating
a positive impact in your community also creates a positive impact
how they perceive your brand. Often socially-conscious people will go out of
the way to support a business who also supports what they are passionate about
so be sure to showcase all of the different initiatives that you and your
business is doing in order to try and make a difference in your community and
elsewhere as well. And the fourth one is to position your uniqueness.
If you specialize in a niche or have won awards or achievements in your area of
expertise then this is the place to showcase them and bring out your unique
selling position. This is your opportunity to convey to the reader why
they should be choosing you, what makes you unique above your competitors and
why you are the best choice for them. And number five is to show your credentials.
Your goal here is to convince your prospective customers that you are best
qualified to meet their needs. If you have degrees or certifications in your
industry then this is the place to be sharing those. You could also mention
times when you have been mentioned in the media or if you have any
professional associations or accreditations that are in relation to
your industry this is where you want to be posting them. Also mention books and
white papers and any other publications that are worthy of mentioning that do
enhance your credibility with your readers. And number six is to use photos
on your about page. A professional headshot is a must on this page. We want
to give the best impression to your readers who may be seeing you for the
very first time so invest in your business and hire a professional
photographer to get a professional headshot done. Now that's not to say that
you can't be a little bit more relaxed and more friendly in your photo on your
about page you certainly want people to relate to you but it still needs to be
professionally done with the professional makeup and the lighting all
of that will greatly enhance that positive first impression that we want
to make on your readers that come to this page. And it could even be done
outdoors especially if your business is related to the
health and wellness industry or you're an outdoorsy kind of person you want
people to kind of feel you in your natural environment. And if you have a
team then definitely put a team photo in place or you can even showcase your team
individually with individual head shots. There's some really fun About Us pages
out there right now where each of the team members have their own personal
profile and a quirky statement about something that they're always saying and
maybe a weird look on their face, a funny look on their face and that really
showcases their personality. So go ahead and have some fun with that too if you
have a team that works with you, see if you can get that kind of action
happening on your About page, it'll really add a lot of personality to that
page and people will get to know like and trust you all that much more. And
your seventh tip is to make sure you end your About page with a solid call to
action. Once your reader has read through your about page you don't want to leave
them hanging so make sure you tell them what to do next. So a call to action is
basically telling them, 'so hey if you want to learn more click here' or 'if you
want to discover more about this particular product or program that will
help you click here'. At minimum get them to sign up for your free giveaway.
It's to get them into your newsletter. Do something at the bottom of every single
page on your website that will keep people engaged in your website and get
them into your list and then you'll ultimately be able to convert them into
a paying client. Now I know that online marketing can be really challenging at
times. It's hard to know what to do when to do it and how to do it and especially
with so many marketing gurus out there who are giving you conflicting messages
right left and center on what you should be doing. Everybody has an opinion and
that's why I invite you to our group membership program called AMPLIFY!
Business Academy. In here you will find like-minded entrepreneurs and business
owners who are feeling just as overwhelmed and confused as you are
and want to find a place where they can get solid marketing and social media
advice on what to do, how to do it, when to do it and all that kind of fun stuff.
So come and check out AMPLIFY! Business Academy - join our group of entrepreneurs
and get the strategies and tactics and information that you need in how to not
only know and understand how to do social media and digital marketing but
actually be able to take that information and grow your business get
clients and make money. So I invite you to go to www.AmplifyBusinessAcademy.com
get all the details there sign up for our monthly membership program and we'll
see you on the other side. And if you like these tips I would love it if you
showed some gratitude and click the like button, share and comment below and if
you're watching this on YouTube click the subscribe button and also be sure to
subscribe to my weekly newsletter where we share tips and strategies and
articles and inspiration on how to best build your business in the online
marketing world. This newsletter is especially created for entrepreneurs and
business owners just like you who want some solid advice on how to move forward
in their business. So that's it for today! I'll talk to you next time. Bye for now
For more infomation >> Judge quadruples bail for Stockton sideshow suspect - Duration: 1:46. 
For more infomation >> The National for Tuesday March 6th, 2018 - RCMP Review, Trump's Tariffs, Housing Crisis - Duration: 1:04:27. 
For more infomation >> CRIME TRACKERS: Dogs quarantined for attacking and killing several pets - Duration: 1:25. 
For more infomation >> East Coast Braces For Snow As Expected Second Nor'easter Looms | NBC Nightly News - Duration: 1:48. 
For more infomation >> Center Point Residents say crime is out of control, create petition for safer city - Duration: 16:19. 
For more infomation >> Average Price For A Home In Denver Surpasses $500,000 - Duration: 2:47. 
Không có nhận xét nào:
Đăng nhận xét