Best of Shark Tank TV
Shark Tank Cougar Energy Drink Business Owner Wants $150K For 30% Equity - Best of Shark Tank TV
my name's Ryan Custer my company its cougar limited I'm seeking $150,000 for
30% equity in my company the cougar modern sexy confident like the woman
herself the term cougar has become a pop-culture phenomenon
what started as a cute phrase has become a true social movement and recognizable
brand with a type of awareness that billions of dollars of persuasive
advertising and marketing could never buy well have taken that cougar term and
applied it to our in the fastest growing industries in the food and beverage
market introducing cougar energy drink for women industry's first gender
specific functional beverage Cougars infused with 13 super fruits it gives
the Cougar stronger hair skin and nails right hormonal balance support move in a
list of other anti-aging benefits those elements are combined with a female
friendly energy blend that give the cougar a long last the energy boost
throughout the day with age defying support it's also a great mixer cougar
team with the launch of Cougar comes an even more valuable lifestyle brain I
have secured the Cougar trademarked and it is my vision to introduce multiple
age defying product lines to capitalize on this modern Cougar movement that many
women now confidently support isn't a cougar typically older because she looks
younger than you are she's been drinking the Cougar
I'm 35 35 wow you look great it's not too young to be a cougar well
actually if you look at the Webster dictionary which is an official cougar
term it's a middle-aged middle a woman that seeks a companionship with a
younger male what is the age bracket of it of the Cougar you're talking about
give me the demo market Oh 30 to 55 so Barbara you used to be a cougar Ryan you
said the word launch so the word launch to us would mean that it's not out yet
yes sir it is out and about we have distribution in the dallas-fort Worth
area is it selling yes sir it is we've done about $60,000 worth of sales in
what period of time about three years Oh oh I'm not here to waste your time and
I'm sorry I'm out
Ryan Kent can our cougar try it absolutely she will actually take you
some but I want you to really look at the labels the hot pink is in a
male-dominated market so you've got your yellows your blues in your reds so it
definitely stands out to the consumer Brian how many calories in is zero zero
calories so good taste I have on my tongue now could be maybe the niacin
iesson is a detoxifier so it's got kind of a little chalky taste
you obviously sacrifice flavor for effect it tastes like chalk honestly I
hate to say it's true where are you feeling about Ryan we're trying out some
711s we've got a smoothie king I recently found out that a curves and
Pennsylvania picked it up from Amazon so so you don't have a distributor per say
you're making the calls yourself right this is the problem with the strategy is
you've trimmed your market in two ways you've said you got to be a woman and
you've got to be a Coover which cuts the market by really 75% you've reduced your
market size down to 25% of the market why is that good that's good because
this was a gap in the market first of all there there are no gender specific
or a female like beverage that is non-refrigerated can be tossed into a
woman's purse in the beverage market is extremely competitive because it turns
out that the distributor's that control this space get paid very well by the big
brands they get paid to crush cockroach just like you
does the average woman want to buy a cougar thing or is there any element
that the woman's gonna think I don't want to buy a cougar trinket makes me
seem old yes that's a great comment I'm obviously not a female so I can only use
statistics to prove a point you've got 7.5 million viewers for
Cougar Town you've got big names in Hollywood representing it you have a
hundred social dating which I don't ride tomorrow look here's what's going on
you pick a name and just because you can find a name that has some social
attributes to it doesn't make it a business you know you just come out here
and just said look Cougars popular it's a popular term we all understand it so
there if we can slap cougar on a product then that makes it work it doesn't work
that way I'm out you haven't sold me on it I
don't think women are gonna flock to this I think it's a bit of a gag gift if
you had ten million women that bought this product you start to introduce your
your canned energy drink you went from me buying a gag gift to ten million
women look the other big issue is a half a million dollar bag on your company I
mean that's ludicrous well obviously consumer brands argan is
gonna need capital to bring awareness to it that's that's a fact
yeah I'm standing here to say hey those those clothing I designed those to
myself I made them in-house myself everything that you see I'm out
appreciate just this presentation I hope and press y'all and apparently not
thank you for time good luck right
definitely hurts am I gonna quit no I'll go back home take a breather
go so my energy shots I'll not give it up
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