what's up it's your boy Billy B. Welcome to the Take Ground video
this is a goal-setting resource for underdogs and misfits who don't like
setting goals kind of crazy setup, right? I want to thank Justin Timberlake for
making an appearance in this video on the real the song just came out, "Say
Something." I've got it on repeat in my mind so I thought I'd put it behind this
video as well so what's up JT. Now listen, each year I'm thinking about how
can I create a topic or a word or phrase that really makes me come to life so I
can take steps make decisions around that thing. The last few years I've had
different phrases and words, and I'm putting this video out to challenge you
to think about what is a word or a phrase or just like one singular focus
that you can put in your grid that can make you become more. Because, listen a
lot of us set goals or have priorities when really it should just be a priority.
There's a great book called "Essentialism" that talks about this concept that when
a priority becomes priorities it just gets mixed up and nothing really happens.
So I tried to take that to heart, come up with a leadership concept, a word, a
phrase that really made my heart come to life that year so I want to say the last
couple with you and then give you a free resource to maybe help you establish
some of those goals and ideas for you so hope you enjoy this. Now listen, my
theme in 2017 was "Creating Separation." Julio Jones a wide receiver for the
Atlanta Falcons, (Rise Up!) he is one of the best at creating
separation between him and the defensive back who's trying to chase him down when
he catches the football and runs for touchdowns, and I saw his stat from 2016
where he was one of the very best in the league in creating separation for that
first step on getting away from the defense to catch the ball but he had the
most yards after catch, YAC, they call it, Y-A-C, after you catch the ball how do you
get as many yards as you can without somebody tackling you. There's a lot of
great wide receivers that are really good at catching, they're really good at
getting open, but there was something about the way that Julio Jones created
separation that made him different. So I heard that I'm like man that's what I
want to do this year professionally. It's not focused on the noise of the crowd
but have a "blue ocean strategy" if you will, and think about "what is the blue
ocean the nobody's thinking about?" And try to get out in the wide open and just
go create separation and what the benefit of that is, you begin to not care
about what people think you begin to not really hear the
opinions of others. You really just chase what you know that you're supposed to do
and for me that was a big thing for 2017. Now listen,
I didn't do it all right. Definitely didn't hit all the goals that I had set
for 2017 but I did have a mindset of how can I create separation create distance
between the man that I was in 2016 and the man that I became in 2017 so guess
what? It's 2018, and the next step that I took this year is saying how can I
create just a resource that's free for anybody that wants it to really read
through how I process through it and then just some categories of life to
pause take a minute to step back and let's 2018 be the best year of your
life. And so I decided that's what my year's gonna be. I'm taking on some big
projects this year and the reason I did that because I had
one central theme, and that theme is "Take Ground." So the idea of taking ground
is where you currently are and where you're going, there's a distance between
that. A lot of times you get so clouded on the distance between ,you get so focused
on the thing out ahead but all the steps it takes to get there you don't consider those.
So Taking Ground is knowing in your head where you're going, and know what your
passion, your dream, is but also taking systematic approach to how you get there.
This is not rocket science, right? You've heard this before
there's tons of "goal setting resources" out there, but this is one man's point of
view on how maybe you can have one central phrase, one central theme and then be
dead set focus on how to get it. But listen, I'm going, heck, I don't know if I'm gonna get
there, but I'm darn sure going. So I hope that you join with me in 2018 to take
ground. I want to help you, I'm here for you. So if I can help you comment below
hit us up at takeground@elevateliveevents.com and we'll send you a free resource
and I once again, it's your boy, Billy B. See yall soon.


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