Hey guys!
I'm Mike Arce, CEO of Loud Rumor,
a lead generation company for fitness studios,
and today, we're gonna answer the question:
Is the fitness industry just too saturated?
(gentle music)
Alright now if you're watching this video,
you may be watching it on Facebook or on YouTube,
or the video may be embedded in our blog.
If you're not on our blog watching it,
definitely check it out,
as there's way more stats and information
to support everything I talk about in this video,
and you can check it out here.
Alright, first, let's really define what is saturated
and unsaturated.
A lot of fitness studios
think that it's way too saturated
because everywhere they look around them
in the four or five mile radius,
there's about five, ten,
maybe even 15 other fitness studios,
and although there can be some truth to them
yes, of course, taking some business,
do you know that there are 46 Italian restaurants
in Little Italy, in San Diego, in just 120 acres?
That's .18 square miles.
They're succeeding, and they're doing very well,
but the reason is not because
they may be a better price point than some others,
or there's 400 million people that just want Italian food
in that .18 square mile.
The reason is because they've sold that entire area
on Italian food,
so people can't get enough of it,
and they like tasting other Italian food,
so they don't actually compete.
In fact, they help create the culture
of eating more Italian food.
Well, what about you?
When you're running your fitness studio,
are you really just talking about
how your fitness studio is better,
or are you talking about how fitness is better?
It's always good to remember this:
People aren't saying no to fitness studios.
They're saying no to fitness.
That's why we're such an overweight country.
If everyone was saying yes to fitness,
everyone would be in great shape,
and every studio would be packed,
and we could probably have twice as many studios.
The truth is, when you look around
and you see the way people are overweight,
they're overeating,
they're not in as great shape as they'd like to be,
you know it's not that they're saying no to you.
It's that they're saying no to fitness.
Just like Little Italy did,
you want to first begin to sell your community on fitness.
Getting them in shape,
and, in fact, you can collaborate
with the other fitness studios
in your area to help create that culture.
If you're not working on that,
then that's something you need to do.
In your sales pitch,
you could even do the same thing.
I've been able to hear
so many different sales pitches
from fitness studios,
and everyone seems to say the same thing:
Oh, we're different because XYZ.
Everyone says they're different,
which basically means you're all the same.
Right?
We're better because of XYZ.
Our customers love us because of this.
My favorite one:
We focus on getting results here.
I hope so.
Right?
You can't really say the same thing
that everyone says.
The same cliche stuff that, in fact,
should really be more standards,
not higher expectations.
And so, for you, when you're thinking about your studio,
and when you're thinking about the sales process,
don't think about
selling them your fitness studio.
Cause that's not the decision they're making.
They still haven't been sold on fitness yet.
Sell them on why they want to get in shape.
Ask them the questions.
What will life look once they're in great shape?
What will they be able to do?
What have they not been able to do
because they haven't achieved that fitness level yet?
So ask those questions.
Get them to buy into fitness first,
because you're the one that sold them on fitness,
you're gonna be the one they choose.
Thanks so much for watching this video.
We'll see you in the next one.
For more infomation >> Congres Gelijk is Gelijk van 2003 naar 2017 - Duration: 3:22. 
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