today we're going to be talking about how real estate agents can be growing on
Instagram and getting a ton of leads so stay tuned roll the intro hey what's
going on guys welcome back to another episode of Vas talks today like I said
we're gonna be talking about real estate leads and any other real estate
marketing strategies that I come up with so today we're going to be talking about
10 steps to optimize your Instagram account for real estate leads so before
we get started if you like what you see so far make sure you hit that like
button right there you subscribe you hit the bell so that way you'll be notified
every time that I release a new video yeah let's get into it 10 ways to
optimize your Instagram for real estate once I forgot the coffee alright so
number one you're gonna want to make sure that your profile is public and not
private that's pretty obvious so let's move on to number two number two you
obviously want a clear picture of yourself and I recommend it being a
close-up of your face the way they kind of get to know you a little bit more and
if it was like a faraway kind of like up against a car like inside of a house no
no we want it to be like right on your face so that way when they they can they
know exactly who you are number three you want your bio to clearly tell what
you what you're all about so if you're a real estate agent you're gonna want to
put real estate agent in your bio and then the second thing is you're gonna
want to put something in your bio that kind of lets them know more about you
more about who you are for me I put I make people famous on Instagram and I
make sure the Chicago is in there too because I'm from Chicago the fourth
thing you're gonna want to do to optimize your Instagram page for real
estate is to give them a clear reason why they want to be following you so you
have to think about your target audience if you're trying to attract home buyers
you're gonna want to create content that homebuyers will want to see it's great
for you to put your personality out there and kind of let people know who
you are and talk about your day to day life but then again people aren't gonna
want to follow you solely for that they're also gonna want to know more
about why they're following you so if they're following you for real estate
they're gonna want to know more about like what you're up to
winter in regards of to real estate not like your dog not like your gym
experiences you're going to be talking strictly about real estate and you want
it to be valuable content so that way they'll be more likely to engage with it
like it comment tag their friends DM it to their friends stuff like that so
that's number four create good content that is valuable to your target audience
no grainy pictures obviously because you're representing really nice homes I
would hope so you're all you really want to make sure that the pictures you're
taking and posting on Instagram are not pixelated number five you're gonna want
to develop a deeper relationship with your followers so a great way to do that
is by using stories on Instagram stories on Instagram are one of the best real
estate marketing strategies that I know of so definitely if you can create a
relationship via your stories by just recording and basically blogging your
day to day that'll create a great relationship with everybody who follows
you and they'll be more likely to reach out to you if they're going to be buying
a home if they're looking to sell if they want to rent you have to remember
that everyone who's following you is following you for real estate not as
much as you might want to think like oh yeah they're following me because they
love me no no they're following you because they love you but also because
they want information on real estate and if you're doing your marketing correctly
everybody that is following you should be in your area where you're going to be
doing selling houses and all that stuff so stories on Instagram are great for
real estate and building relationships number six we're kind of getting into a
more advanced strategy that not many people even who grow on Instagram are
really big on Instagram these people don't even know it so that is number six
waiting to like the comments on your previous pictures until you post a new
post because say you post a picture people comment on it but then you go and
like the comment right away then it notifies them that you like their
comment right away and then they don't have any new content to really see but
if you post a picture they comment and you don't like it but yeah you can you
can obviously comment back and respond to it but you don't
like the comment then once you post your next post go back and like all the
pictures or all the comments that people left and then they'll see that they'll
go to your page and they'll see you oh my god this person just post it again
let me leave another comment and that's how you basically ensure that people
continue to comment over and over number seven
we're talking about links the link in your bio is probably the most important
thing when it comes to your Instagram page you can have everything going for
you but if you don't have your link set up accordingly or if you don't have your
link set up if you don't have your link set up properly
then you can pretty much be messing up your your whole Instagram this could all
be for nothing so we don't want to we don't want to just start posting content
and not have our followers be leading down something or being lead led to
something so the best way to basically keep a deep connection with your
followers is to use the link in your bio and create something that they could
download and so that we can they can tangibly have something from you but
that's free so what I do obviously if you go to my Instagram page you'll see
that I give away all of my Instagram growth strategies for if you go to my
page right now you can actually click that you can see all of my growth
strategies you know the way for me to create new videos and stuff like that
and if you follow me already on Instagram right here it's an awesome
'silly oz follow me check that link in the bio if you are interested in seeing
all my pro strategies or you can just wait and I'll continue making more
YouTube videos like this about them so back into the link when you're creating
a link you want that link it's most people that I've seen in the real estate
niche they just kind of have like their website on there and it's only their
website just leads to the home page of our website and that's not a very good
idea I feel like that kind of what people do
that they're just like trying to show off by hey I have a website but nobody
really cares if you have a website they want something that they that will
provide value to them so it's nice to have your own website but if you can
make a page on your website that is only an opt-in page it doesn't show the menu
at the top it doesn't have a footer at the bottom the only thing on the page is
yes I would like to download this 3 this free thing that
you will be giving them and there's only a box to enter their email and then the
download button and then most people don't think okay let me just let me just
link up that download button to the free PDF that I'm gonna give and then yeah
that's that's I get emails but the thing with that is people just enter like BS
emails so you'll be getting a bunch of fake emails and then they'll just
download it right away because let's be real nobody really wants to be email
marketed to so the way to get around that is to make them enter the real
email you want to wait they don't get the download right away they have to
enter their email and then the download will be sent to their email so make sure
you do that and that right there that's probably the most gold that's probably
the most gold piece of info that I could give you for real estate marketing
strategies especially we're talking about Instagram for real estate because
leads on Instagram are so easy to get using that strategy that I just told you
about let's go over it again one more time for anyone who kind of is a little
lost on that you're blinking your bio of your Instagram page it's going to have
opt-in page so you're gonna click on the link and it's not going to take you to
the homepage of your website it's gonna take you to a specifically made page
that is going to give them something for free your followers for free whether it
be for me it's my Instagram growth strategy guide if you were in a fitness
niche you would do like a diet plan or a real estate agent I'm not really sure
exactly what you guys can be giving away I'm sure you guys know much more about
that than I do just think about something it's info
just think about some info that you could give away that your target
audience would be interested in and downloading and the key part of this is
because once you have their email Instagram you don't own your audience
you own an email list so once you have your email you own that email list and
you like it's never gonna go anywhere you always have that Instagram like the
internet could blow up or something your account could get banned anything
can happen but your email list you always have access to so that's number
seven make sure you're building your email list using the link in your bio
number eight make sure that you're always putting your username and the
caption of your photos and some people are like why would I put my username and
the caption of my photos so they're already following the I don't want them
to go to my page and those people kind of just don't know what they're talking
about so that if you're one of those people kind of get over that and put
your username in the caption of all of your posts all of your future posts
because if people read down to your cat if people are reading your caption and
they see your username they're more likely to click that username and then
to click your username like of your post you know you know how when you post and
your usernames like right above it they're more likely to click on your
username when it's in the caption rather than when it's above like when you're
just posting and your name is just right there yeah and I'm not just making that
up according to sprout social people are
over 50 percent more likely to go to your page when you when you tag your
username in the caption and that means that once they go to your page they're
gonna be checking out your profile viewing your stories just seeing whether
post you have maybe engaging on other posts may be sending posts to their
friends that they like and yeah it's just a great idea to lead to leave
another way for people to view your page that's number eight put your cat put
your username in the caption number nine this might seem a little obvious for
most of you but some of you just never go on your feet on Instagram and you
never really use hashtags either which if you don't use hashtags check out this
video right here and it'll tell just made a video all about my hashtag
strategy how I gained thousands of views every day just using hashtags so check
that out right here should be or maybe it's over here now I think it's right
here maybe it is over here actually I don't know one of these corners click on
it hashtag strategy the hashtag staircase strategy that I use I gain
thousands of views every day using it basically what you're gonna be wanting
to do is go into the biggest hashtag in tarnish for real estate agents trying to
boost their leads you would want to go into real estate a hashtag real estate
and then just start liking and commenting and don't just leave BS
comments leave really good comments on all the posts
and the idea behind this is yes the people who post those posts might see
you and might follow you and might engage with you but the idea is when
you're going to these huge hashtags and you're posting you're commenting on the
top posts that all of their followers are going to see that or anyone else who
views that hashtag is gonna see that and they're gonna see your posts they have a
potential to see your posts not everybody's gonna see it and you're not
gonna see like crazy growth from this but these are like the tart the very
targeted leaves that you're gonna be getting especially if you go in like
hashtag like I live in Chicago so if you do like hashtag Chicago real estate I'm
going to go to the top post embed and then you like and comment on everyone in
there that's gonna be great for you so not only just the hashtags you're
gonna also want to go in your feed like your your home page where all the posts
are and you're gonna go in there and just like and comment on all the posts
all of them as many as you possibly can because not only does that build like a
great relationship with them they're gonna want to return the favor so when
they see that you're following them first of all I'll follow you and second
if you like and comment on theirs and it's like a good comment then they're
gonna want to return the favor and they're gonna want to come to your page
and your new posts and and leave a comment like it may be tagged some of
the friends thank new friends is key by the way number 10 I kind of already
touched on this but make sure you using the right hashtags some people just kind
of pick hashtags that are based around what they're kind of talking about like
hash tag real estate and stuff like that but you're gonna want to use hashtags in
a very specific way because you can be taking hashtags that have like millions
and millions of posts on them and you'll never be seen and then again you could
do the opposite where you pick hashtags that have like 500 posts under them and
like nobody's even looking at that hashtag so you're not gonna be seen
again so there's a certain hashtag strategy that I use it's called the hash
tag staircase method it's I made a whole video about it it's like eight minutes
long click right here or right here I'm not sure what corner it is one of these
and it's a whole video explaining my hashtag staircase method it's a strategy
and how I gain thousands of views using using hashtags
make sure you go check it out it's really good and that's ten ways to
optimize your Instagram for real estate and gaining more real estate leads
histogram is definitely one of the best real estate marketing strategies on the
internet so definitely work on your Instagram page set up that link optimize
your profile make it look really good and if you have any questions follow me
on Instagram send me a message at Ausmus illios and
I'd be happy to help you out that's ten ways to optimize your Instagram for real
estate leads I hope you liked the video and if you did make sure you hit that
like button you subscribe and when you do subscribe make sure you hit that bell
so that way you'll be notified every time that I release in this video
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