Waching daily Nov 1 2017

Are you investing in digital marketing? Do you know if your brand is protected?

Hi my name is Mark Kanty with another practical strategy to Release the full

potential of your business. Let's have a look. So I was listening to the radio

this morning and I heard yet another ad for a company called Super Plumber. I

want to use this as a great case study as an example of how your brand may

or may not be protected and whether your investment in marketing via traditional

marketing channels like radio television newspaper magazine or digital marketing

channels are actually producing results for you and are actually protected in

terms of getting you the maximum return that they possibly can. So let's use

Super plumber as an example. I heard their ad on the radio this morning and

of course as most radio ads do they said "Please Google us. Search for Super

Plumber" So let's do that. Let's look at Super Plumber. Let's just

put that in and see what comes up. So here we go. This is

fantastic so we can see here that Super Plumber, I live in Victoria so the

Victoria branch shows up. This is great they have lots of positive reviews four

point five stars that looks fantastic. Now if I happen to be at work or I

happen to be at home ,and I actually still have a desktop, like I do, then my

search might look something like this. But what about the 50 60 70 80 90

percent of people who are going to hear that ad and go, "Gee that's exactly who I

need right now I've got a call super plumber.

Let me type that into my cell phone and see what comes up. So let's have a look

over here and see what comes up. We'll do this

little search and have a look.

Let's go to Google that'd be the place to start. Okay

Super Plumber and there it is right there. Let's look for that and let's

do a search so here we go, "Super Plumber Wade Roberts Plumbing, waderobertsplumbing.com

- Call now. If I were to call that number

that's obviously a direct click to call on that search result on that search.

Think about this for a moment. Let's look at this and say first of all if I

was in my car or walking or anywhere for that matter and I pulled out my

smartphone, my cell phone or maybe even my tablet and I did a quick search because

I needed to find a plumber and I was looking for super plumber would I have

even noticed that this was in fact not Super Plumber, that this was Wade Roberts

Plumbing? It's very clever of Wade he's used that in his address bar and this

tells us two things: first of all that Wade's very smart he's actually taking a

competitive strategy here and moving in on Super Plumbers turf. So how many people are calling

Wade Roberts when super plumber is actually doing the advertising? Let's

look a little further here so the next one down here is Mr. Rooter. Well I can

tell pretty quickly that's not Super Plumber but I might have

forgotten about super plumber by now and thought, Oh well I've heard of Mr. Rooter

maybe I'll call them instead. Let's go a little further, Roto-Rooter Plus

Well there's another one that kind of rings a bell - maybe I'll call them and

of course they both have the Click to Call buttons here. Now finally I get down to

Super Plumber. How many people would go that far? I don't know.

We'd have to measure that and find out but we do know one thing,

a number of people, a sizable percentage of people, in fact a trackable number of

people will actually click the first number that they see to call, especially

if it's an emergency. So here's super plumber investing a

great deal of money in their radio advertising and they're not protecting

their brand. If you'd like to learn how to protect your brand or you would

like to use this as a competitive strategy, Give us a call at Release Dynamics, call 778-440-5444.

This is Mark Kanty and it's been a pleasure helping you with this practical strategy today.

For more infomation >> Is Your Brand Protected? Release Dynamics Case Study - Duration: 4:50.

-------------------------------------------

Is that a Beach Bonanza in your Pocket, or Are You Just Happy to See Me? - Foursome S3 (Ep 2) - Duration: 21:58.

For more infomation >> Is that a Beach Bonanza in your Pocket, or Are You Just Happy to See Me? - Foursome S3 (Ep 2) - Duration: 21:58.

-------------------------------------------

Taliban Says American Hostage Kevin King Is Gravely Ill - Duration: 0:59.

For more infomation >> Taliban Says American Hostage Kevin King Is Gravely Ill - Duration: 0:59.

-------------------------------------------

Does this PROVE Geordie Shore is fixed? - Duration: 3:25.

Does this PROVE Geordie Shore is fixed?

Geordie Shore is known for its boozing and bed-hopping as a group of Newcastle lads and lasses hit the Toon hard.

But their wild nights out may not be as wild as the cameras make them out to be, after fans of the show made some shock claims of Twitter.

After seeing the Geordie Shore cast on a night out, two fans claimed they saw a producer order the supposedly wild crowd water at a bar.

One said: The Geordie Shore producer went up to the bar the other night and ordered them six shots of water…amazing!.

Another added: Producer to the bar lad, 6 shots with water in.

Geordie Shore scripted or what WEY AYEE Ive seen it all. This has not been the first time Geordie Shore has been accused of faking the drama weve come to know and love on screen.

Last year, a member of the production team of the hit MTV show left their notes being after filming in a salon.

The notes included suggestions about what the group were meant to talk about as they filmed this particular scene.

The script added: Get some funny chat from Nathan Henry and Marnie Simpson informing the newbies that if they are proper Geordies, they need to be properly preened. A source told The Sun: Geordie Shore is portrayed like they get hammered every night, but some nights they just go out and drink water which they make look like vodka.

While they where filming series 16 in Flortias night club the other night, a producer was heard going to the bar and order 6 shot glasses of water!.

The source added: This has been going on for a few series now.

even in the days when Holly Hagan was involved. A spokesperson for MTV chose not to comment on the claims.

Related Articles   This Morning fans flummoxed at young Eamonn Holmes for his 31st television anniversary   This Morning wife swap as Eamonn Holmes cosies up with Ola Jordan for pelvic action   Did you spot Stacey Solomons wardrobe malfunction on todays Loose Women?.

For more infomation >> Does this PROVE Geordie Shore is fixed? - Duration: 3:25.

-------------------------------------------

Ask The Ageless Lifter: Is CrossFit OK For Me?gymnastics: - Duration: 5:17.

Ask The Ageless Lifter: Is CrossFit OK For Me?

Well, I knew it wouldnt take long before this topic popped up.

Now, the first thing to lay down in terms of ground rules for this discussion is that, similarly to yoga or karate, if you go to 100 different CrossFit boxes, youll have 100 very different experiences.

This means that as much as some of my fellow strength coaches might like to, we cant really paint with too broad a brush when it comes to evaluating Greg Glassmans brainchild.

Another important distinction to make is that CrossFit workouts are not the same animal as training specifically to participate in CrossFit competitions.

Ill assume were talking about the former for this column.

In other words, youre training, but not headed for the game.

So with those caveats out of the way, lets dig in.

The Risks Of CrossFit.

First off, I have some general concerns about CrossFit workouts in terms of injury risk.

These concerns are especially relevant to folks who have pre-existing injuries, as many of us in midlife and beyond do.

As an example, a lifter with a lumbar herniation will be at high risk for injury while doing Olympic lifts, even with perfect programming.

High reps are especially problematic, because toward the end of the set the lifter will have accumulated too much respiratory distress to effectively brace during the set.

Another suspect movement is the muscle-up, which is notorious for causing pec tears and various types of shoulder injuries, and these risks are compounded for older guys whore on the heavier side or have limited mobility.

Just to cite one example, I personally know of a very well-known lifting guru who blew out both his shoulders with muscle-ups.

It should also be noted that—with some exceptions—CrossFit is usually more effective for getting lean than it is for getting dramatically bigger and stronger.

This is because when your training schedule has a high amount of variability, youll be able to perform a lot of total work, which increases energy demands—and by extension, fat loss.

Yes, youll get better at skill-focused lifts, and you may definitely add some muscle, but unless you put in extra time practicing and put in lots of volume on specific lifts, getting seriously strong is unlikely.

That may not be a downside for some people, in fact it may be an upside, but you should go into the box with your eyes wide open.

The most jacked CrossFit athletes usually didnt get that way only by doing CrossFit.

They were jacked bodybuilders, Olympic lifters, or sprinters first, and that background helped them survive and thrive in CrossFit.

The Upsides Of CrossFit.

Now with all of those critiques said, Im by no means anti-CrossFit.

Im against bad CrossFit, but Im also against bad bodybuilding, bad powerlifting, and bad lifting, period.

I also think that CrossFit has been an important contributor to the recent rise in the popularity of weightlifting, and it has also dramatically increased the number of women who participate in strength sports today.

Those are important points.

It should also be noted that what CrossFit does well, it does very well.

CrossFit does an excellent job of creating a supportive community environment, it offers opportunity for competition, it emphasizes (mostly) high-value exercises, and it cultivates work ethic as a core athletic value.

All great stuff.

If youre intrigued by CrossFit, Id definitely recommend doing some comparison shopping.

Visit at least three local boxes, and watch a few (definitely more than one) classes at each.

Make a point of chatting with the head coach or owner, and if youve got injury concerns, bring them up and see how your concerns are addressed.

If you notice older folks in the class, interview them also and ask about their experiences.

Get informed, then make an informed choice.

Best of luck, and if youre an older guy or gal who does CrossFit, Id love to hear from you in the comments section below!.