What advice can you give to approaching investors?
So I think you, yeah it's a hard
one, that's a hard one, because I think a lots of different investors look for
different things, I mean, our philosophy is very much about in backing the jockey,
so we look at the individual as a human being, as an entrepreneur, as a
businessman, as a family man as a potential friend as a cultural add or
cultural fit, you know, we term the, we've seen it used now cultural, to add
value to your culture as opposed to just to fit in So we look at that
whole package and we pack the jockey that's really been our culture and I
think a lot of other investors would look at the same, but you need to
add value to the investor world as well, you know, you need to with show financial
gain, financial return and make sure it's a model that works for everyone
Approaching investors is, look think what you're looking from investors, so if
you're looking only for money think twice, because you cannot find money
through strategic partners that will bring you a network and even channels so
in the end you have a product, you need a channel and you need people in the
ecosystem to help you do it. So if you can take those three better
than taking only their money, the money element.
I think many times entrepreneurs approach investors and that don't actually know what they want
from the investor, yes I want many, but what what am I going to do of the money,
why do I want you as an investor? So I think the most important thing about
investors is knowing what you actually want from the investor and whether it
would be a fit for you and sometimes I see people going into a pitch and
they're so intimidated by the investor and that's not the way it should be it
should be a mutual mutual relationship, you need to get something out of them,
they need to get something out of you and approach it like that, see how you
can make it a win-win.
I think the important thing is to ensure
that you find the right investor in other words, that you understand
what they specialize in and what they can provide value to you in so if
there's an investor who specializes in tech and you're in agriculture don't go
to that guy, and as simple as that might
sound you see that people approach investors just arbitrarily without doing
their research on them. The second thing is when you're in front of an investor
is not not bullshit, is to speak straight. If they ask you a question and
you don't know the answer don't bullshit said I love that answer,
write it down and order the question and hopefully you'll get a second chance at it
Yeah you know I have a
weird relationship with investors, I feel like every time I've done something
really successful investors have found me and so it's this cat-and-mouse game
right so when you've got something that good and you've got something that is
gotten that much potential and you're already starting to show it
trust me investors will find you, but if you're waiting and you're sitting around
you've got this idea in this concept and I hear it often,
I just need investments. Uou know what, shut up and hustle, because if you
waiting for investment get started going to be waiting for a long time and so for
me it's a get that ball rolling, get it moving and trust me the people with
money I've got a nose for these things they'll find you, but if you waiting in a
queue to pitch, pitch, pitch, pitch and pitch, pitch, pitch means you're not
spending the time actually getting that momentum going so all of my business
that I've ever been involved in I've had to get that ball rolling just because I
don't want to go begging for money, and I don't mean it's in a derogatory way, but
just, I feel that if you got the right idea and it's got momentum you'll
have the best investors finding you.
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