Thứ Năm, 27 tháng 12, 2018

Waching daily Dec 27 2018

If we want to get tough on terrorism as a country, then we have to start by going after

the big banks. The big banks are laundering money for terrorist organizations and they've

been doing it for a very long time. Congress knows it's going on. The media knows it's

going on. The Department of Justice knows it's going on. You know this story you UBS.

I mean, well actually they're there. They're about four banks that were caught red handed

doing that. HSBC, HSBC. Now I love this story because this is where all these hanger ons

about, you know, there's only one party that can save America. All these hangers on that

really have never taken the time to really look behind the story. HSBC is a good one,

isn't it? Because HSBC was caught. It admitted that yes, we are laundering money for terrorism.

They even signed a two page document, item by item.

We washed, we watched the money, we knew we were washing the money. We knew where they

were Terrorists. We knew that human life was at risk and people were killed. We did all

these things. Oh yeah, we'll pay a billion dollars and everybody goes home. Nobody worries

about it. Take it from there. It was a great moment for Eric Holder to be able to stand

up there as our attorney general at the time and say, look, we're stamping down on terrorism.

We just busted this bank. They're going to pay us a billion. So it was somewhere between

1 and 2 Billion, you know, for, for laundering much more than that, for these terrorists

and the bank goes about their business. We don't know that they've stopped it by all

accounts. They likely haven't. We Got Credit Suisse, a Bank of America, HSBC, UBS are the

four big ones.

They have all been popped for this and all, at least in some way of kind of paid a fine

for it. But right now, you know when we see a a Monday morning president tweeting out

in all caps or or about Iran, threatening Iran, and then we have everybody saying, well

what about this Russian woman? Hey, listen to this though. CNN last week declared that

Russia was committing acts of war. Okay, acts of war. So all these people trying to say

we've got to protect American security. Right? Okay. Go to the banks because they are the

ones who are helping fund the actual terrorism, killing people in the US, their killing people

in Europe and in Africa and the Middle East. All over the place. Farron you saw. You and

I've done a story with HSBC. One of the programs we did. You actually had the release that

they signed a.

We seemed like we were talking about every item on the release. Here's what's incredible

about it. They admit A, as I said, we are. Yes, we are washing money for terrorists.

B, Yes. We know they are terrorists. C, we know the money's being used to kill Americans

and D we were. We have a process that basically were simply has been going on for for for

15 years and we do it because we can. That's if you read that document, basically that's

what it says. And we do it because we can. What that means is the Department of Justice,

Eric Holder, Loretta Lynch, the people that caught them doing it, said, oh, we're going

to let you get away with paying a fine, and any one of those things would have put those

people in prison the rest of their lives. Let me tie one of the thing up. One of the

thing that we're seeing the same thing on opioids.

I took a deposition, uh, last Thursday. I knew this. If this is not, this is not confidential

information. Every, all the depositions that I'm having to take in the opiod case against

Mckesson and these various people I have to hold confidential, till we go to trial, which

is absurd, but at any rate, we, we now know this. Covington & Burling, who Eric Holder

works for today, works for, worked for Covington & Burling before today, work for Covington

& Burling before he went to work with, with, uh, as attorney general. His specialty was

white collar crime. Okay. He works for the lawyer that represents Mckesson right now.

Okay. That same lawyer is the lawyer who negotiated the deal with Mckesson, and this is in the

newspaper. This is. There's nothing confidential about this. So this same lawyer negotiates

with the Attorney General. They're from the same law firm. They worked together before

Eric Holder went to work as the AG.

They work together now, after Eric Holder moves from the AG in this. In this situation,

the DEA said we caught Mckesson breaking the law very clearly. They say that there should

be a. the, the, the, the, the fines should begin somewhere at a billion dollars and we

need a perp walk. Okay? It goes from that. That's the recommendation of the DEA. It goes

to from that to where the Covington & B urling attorney general that the lawyers this inside

job with the lawyers, they say the Mckesson, well, we only want you to pay $150, million

dollars and nobody goes to jail. That's this story. That's just another iteration of this

story right here with HSBC and the banks that are killing Americans daily. And now what's

happening is that we've got these lawsuits that are popping up of people actually holding

these banks accountable for their role in these terrorist attack there.

They're not easy cases to prove. And, and you know, I, I know you've worked on these

and, and we, we've met with attorneys, I've been there just to be able to listen and understand

this better, but these are tough. Listen, you got to know 100% that the money came from

a terrorist organization. Two, That the bank then gave this money to other terrorists to

carry out a specific attack. Three, that the money that was given to them was what was

spent on that attack. And four, that any injuries from any party trying to sue came from that

attack from the things that were purchased with that money. I, we're looking at incredibly

difficult cases, but they're winning. We're gonna win this. Yeah, exactly. We have, we

have one of the biggest cases, uh, you know, pending in the country against these banks.

And that is where we've caught them.

We've caught them. And actually it's not just that they admitted to everything you just

said, but we are catching. We got witnesses, we got whistleblowers, we got documents that

are coming in every day showing us that the banks to this day, as you and I are talking,

are still doing this. Why are they still doing it? They're still doing it because nobody

went to prison. They're still doing it because Eric Holder with Covington & Burling, you

know, let them go again and then we find out, oh by the way, isn't it a coincidence. Covington

& Burling now represents these people and oh, by the way, Covington & Burling in Washington

DC, Eric Holder's law firm represented him before we let him go for a billion dollars

when any one of the things that they admitted to should have landed them in prison. That's

the state of our justice department where it comes to terrorism in the United States.

And now we've got Jeff Sessions, attorney general, who's been an obscenely quiet almost

the last few months, but the few times he comes out and says something he's telling

us about. We got tamp down on marijuana. Marijuana is the greatest threat to the world as a whole,

and if Jeff Sessions doesn't come in as our savior, we're all dead from marijuana overdoses,

ignoring all of the evidence on opioids, on terrorism, on bank fraud, that piling up on

his desk every day. We could have a perp walk on Wall Street.

For more infomation >> US Big Banks Are Laundering Money For Terrorist Organizations - Duration: 7:35.

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10 Home Remedies for Baby Acne - Duration: 7:08.

10 Home Remedies for Baby Acne.

Who doesn't love to show off pictures of their baby to friends and family?

With social media booming, you now have the chance to share cute pictures of your baby

with the world.

However, sometimes there is one inconvenient impediment to this – acne.

Baby acne is a worry every mother faces.

Baby acne heals naturally, but no parent loves to see red spots and bumps on their little

one's skin.

Using chemical-based substances can be detrimental to your baby's health since their skin is

sensitive; which is why care must be exercised.

Read on below to learn more about popular baby acne home remedies and how you can treat

it naturally.

How to Get Rid of Baby Acne Naturally?

Baby acne is known as neonatal acne in medical circles.

This type of acne is completely normal in babies and occurs in babies who are about

two months old.

Normally, it subsides on its own with time, but if you want to treat your little one naturally,

you can try opting for home remedies.

Home remedies are ideal for sensitive skin and do not harm your baby, unlike topical

medications and OTC drugs.

Plus, they're cheap and readily available too, which makes them more advantageous.

Here are 10 of the best natural remedies for baby acne which you can try today.

1.

Extra Virgin Coconut Oil.

Unrefined organic coconut oil or extra virgin coconut oil soothes and moisturizes your baby's

skin.

By simply applying a few drops and gently adding it to the affected areas up to four

times a day, the acne clears up.

Coconut oil is completely natural and is perfect for rashes too.

2.

Cornstarch.

Cornstarch is one of the best baby acne remedies; simply because you can find it in your kitchen

and in every grocery store around you.

Just mix it with water and apply it to the affected areas to notice a difference.

It dries the skin naturally and cures acne like a charm!

3.

Breast Milk.

Breast milk is the ultimate natural elixir for baby acne and diaper rashes.

Let's not also forget the nourishment it provides to your little one.

Take some breast milk and soak a cotton ball in it.

Dab the cotton ball gently on the affected areas to heal acne.

4.

Vinegar.

Vinegar kills skin bacterium and soaks up unwanted oils and dirt from the skin.

Avoid using concentrated vinegar, since it burns the baby's skin.

Dilute 1 part vinegar with 10 parts water.

Dip some cotton into the mixture.

Now gently dab on the affected areas.

If you're not sure how your baby reacts to vinegar, try applying it on another part

of the body instead of the face (like the inner wrist that's affected by acne) and

see whether that area turns red or gets inflamed, just to be safe.

Avoid applying, if that is the case.

5.

Honey and Lemon.

Honey and lemon naturally clean and nourish the skin, and work best for even the most

delicate skin types.

Mix honey and lemon in equal proportions and apply it to the affected area for healing

acne naturally.

Leave it for about 25 minutes and rinse with warm water to complete the treatment.

6.

Diet.

If you're a nursing mother and you'd like to prevent your little one from going through

the discomfort of facing acne, then the best way to do so is to change your diet.

Stop eating foods that are sweet or sour and avoid or cut down on your intake of dairy

products.

Eliminate oily foods and aim for foods like kimchi, kefir, and miso.

Avoid citrus fruits as well.

7.

Washing Clothes with Organic Detergents.

Make sure to clean your baby's clothes with organic and chemical-free detergents.

Sometimes chemicals from substances seep into the clothes and worsen acne or cause breakouts.

The best way to prevent that is by using natural and chemical-free detergents.

Check out the clothing material you're using for your baby as well and cross-check with

the manufacturer or retailer before letting your baby wear that.

8.

Sandalwood Paste.

Sandalwood paste is suited for treating tiny acne spots on the skin.

Just mix a dab of sandalwood paste with double its proportion of mustard oil and apply it

gently on acne-prone areas.

It is known for its cooling effects and anti-inflammatory properties, thus treating acne naturally.

9.

Oatmeal.

Oatmeal is a an unconventional, yet effective cure for acne and pimples.

However, it is not suited for areas under the eyes.

If there's acne on your baby's body, arms or legs, then oatmeal will work best.

Take 1/3 cup of oatmeal and put it in a blender until it turns into a fine powder.

Mix this powder with lukewarm water and let your child soak in the bathtub solution for

about 8-10 minutes.

Avoid rinsing and gently pat your child dry with a soft towel.

Oatmeal causes irritation in babies' eyes, which is why we recommend not applying it

to the face.

10.

Talcum Powder.

Talcum powder is popular for treating baby acne and diaper rashes due to its cooling

effect and because it helps in maintaining dry skin without clogging the pores.

Double check the label to confirm whether the drying ingredient in the powder is talc

or cornstarch.

Sprinkle a little bit of talcum powder onto the palm of your hand, and rub it gently on

your baby's acne-affected face.

Use your fingertips for best results.

Make sure your baby doesn't inhale the powder since that's harmful.

For more infomation >> 10 Home Remedies for Baby Acne - Duration: 7:08.

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The Correct Answer for the Video "Cute Baby Fox Calling" - Duration: 2:23.

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For more infomation >> Getting on the trail for a holiday hike - Duration: 4:18.

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How to Make Out for the First Time? - Duration: 4:38.

Hi friends, In this video i will tell you about How to make out for the first time.

I will share the 10 best tips to making out for the first time, so keep watching till

end.

How to makeout for the first time?

1.

Make Yourself Extra Attractive.

Give your best in order to look the best version of yourself.

If you look great, it will turn him on quite easily and it will be a plus for you.

Smell your best, dress your best and look your best self.

2.

Observe Your Feelings.

You first need to analyze how you feel about the making out session.

If you are already very comfortable with your partner and have no problem in getting intimate

with them, then go ahead and take the first step.

If you have an intention of kissing your partner or making out with them, make sure you are

letting them know from your gestures.

3.

Read The Feelings Of Your Partner.

This is an important step.

When you are incredibly eager to make out with them, just observe their gestures as

well so that you know where to head and when.

Gestures give away everything, therefore, make sure you observe them so well.

Relax and let them lean on you so that you know when to start.

4.

Turn Into The Position To Kiss.

Lean towards your partner after all this awkwardness.

When they also lean towards you, it is the strongest sign that they want to kiss you

as well.

Slowly bring the face of your partner closer and move your hands on their body.

Take a romantic position which can initiate a kiss because if you will hesitate, you will

lose the essence of the moment.

5.

Initiate The Kiss.

When you are making out for the very first time with your partner, the most difficult

part is who will initiate.

Making the first step is always the hardest part as they say.

Don't pressurize them or force them to initiate by giving signs.

You can also take the first step if your partner is hesitating.

Kinda romantic moment and initiate a kiss.

6.

Keep Variations In Your Kisses.

Once you have started the kiss, notice and observe whether they are liking it or not.

If you both have been kissing for quite a long now, you can start trying variations

in your kisses.

You can try different kisses like using the tongue in between or trying the soft and gentle

kiss.

You can also get a little hard when you think wildness can come up front.

7.

Move A Little Away From the Lips.

As you both will get more passionate and become more comfortable with each other, you can

get a little away from lips as well.

You can explore the other areas of your partner.

You can visit their cheeks, throat, earlobes, jaw, neck, shoulders, collar bones, wrist

or palms.

You will realize how far your partner is comfortable making out.

8.

Keep Your Hands Busy With Them.

Passion and love deserve more time than you think.

Therefore, if you people enjoy being with each other and want to have more, then don't

stop moving your hands.

You can place your hands in between each other's necks or explore each other's waist.

Keep touching them and keep your hands active.

Hands actually tell the partner what you like and what you are enjoying the best.

9.

Take A Break And Catch A Breathe.

Passion does not show in the endless kissing, it shows in how you hold your partner for

the time you are kissing them.

Therefore, if you want to take a moment to hold your breath, go on and take some time

to just look at each other and smile so that you get time to digest the happiness of what

happened a moment ago.

10.

End It On An Impactful Note.

When you both are on the stage of saying 'bye' to each other after having your first make

out session ever, do it with a smile.

Keep that time positive and strong.

Make them feel strong about your relationship.

Have the gestures of courtesy and love for them and make them feel loved and desired.

All in all, have a strong impact when you are saying bye.

For more infomation >> How to Make Out for the First Time? - Duration: 4:38.

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Ron's Forecast for Thursday, December 27 - Duration: 5:00.

For more infomation >> Ron's Forecast for Thursday, December 27 - Duration: 5:00.

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For more infomation >> What We Got For Christmas | Dapet Anak Anjing - Duration: 10:59.

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Thank You for Your Support - Duration: 2:47.

- [Tim Keller] I want to thank you so much for your support for The Gospel Coalition.

We could not do what we are doing without you.

- [Don Carson] Everything that we do depends on the gifts of God's people

in many, many parts of the world. Most of what we do, the overwhelming

majority of what we do is free to end users, which doesn't mean it's free,

it means it's free to end users. The ability to produce video material,

printed material, Bible studies, evangelistic outreach,

regional conferences, international events,

this is possible because of you and your gifts to the glory of God.

- [Sam Allberry] I would say that the resources that TGC produces end up going

far and wide, and so I think part of the fruit of TGC is going to be that churches

that may not start themselves as gospel centered or quite know what that means

are nevertheless being influenced in that kind of direction,

and it's a great blessing to have the resource of TGC there for all of us.

- [Tim Keller] And I also think The Gospel Coalition can help churches of all denominations,

because we're an interdenominational group, come together and address issues

of race and sexuality, and some issues that everybody in the church in the west is

struggling with. I believe we can, in a sense, be an R&D department where people

come together and think about how do we talk about this in our culture today?

There's lots and lots of reasons why The Gospel Coalition is extremely important,

I think it matters more now than it ever did.

- [Kevin De Young] As the Chairman of the board of The Gospel Coalition, I want

to thank you for your investment in the ministry of TGC. There are so many things

that TGC continues to do and by God's grace, the footprint and the reach

continues to grow. And those things aren't possible without resources and

without people like you investing, so thank you.

- [Tim Keller] What we're doing, we're seeking to help people know God's Word with their minds,

love God fully with their hearts, and engage the world with grace and truth.

Thank you so much for giving us the ability to do that and to be able to just

simply lift up the name of the one that we love, Jesus Christ, and to do all things

for the glory of the name of the Father. And we ask that you would continue to help

us in all these ways and thank you for doing so.

♪ [music] ♪

For more infomation >> Thank You for Your Support - Duration: 2:47.

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Top 5 Video Ideas for Content Marketers (2019) - Duration: 4:16.

In this video we're going to discuss our top

five video ideas for content marketers.

Sometimes it may be difficult to come up

with your initial video idea

or topic.

Hi I'm Dave with Nickel City Graphics

and today we're going to discuss why these videos

could help you kick start a video marketing campaign

or help you incorporate video into your content marketing

strategy. By having high quality video topics

you'll be able to effectively execute your marketing

strategy.

Say what you want about Twitter, but every second

700 YouTube videos get shared.

It may be difficult to put that into perspective.

Ultimately it just goes to show how important

video is to your content marketing strategy.

It's so easy to share

and acts as a social currency.

Before you turn your camera and your lights,

you're going to need something to talk about.

Now these aren't the only video topics

but they'll definitely will help you get started.

Our first idea involves interviewing someone.

This could be a testimonial

but it doesn't have to be.

You might want to consider finding an expert in

a related field,

who you can sit down with

and have a chat with.

Figure out some questions you are your target audience

me like they have answered

and then fire away.

With this, you're really looking to gain industry knowledge

from a seasoned veteran who knows a thing

or two about the industry.

Here's an example.

Let's say you're working on a marketing plan

for an automotive company

or car dealership. You're to help

with generating brand awareness

and to work on some videos for internal use.

You can find an employee

or manager who has been in the car business for years.

Sit down with that person ask some simple questions

about how long they've been in the business,

how things have changed over time

and some tips they'd like to get the potential new people.

Since this person is a seasoned pro,

they're going to have a frame of reference that not many

others have.

You can do a simple recording set up

and create multiple video for social media

based off of this conversation.

Idea number two is about going behind the scenes.

What kind of work goes into the products

or services you're looking to create content for?

What are some things that your employees are really good

at? Is there something you like potential customers

to know about your brand in a fun way?

Showcasing a particular person

or process in video form could be the ideal

way that demonstrates the behind the scenes work

process to your viewers.

Record this as an interview style,

like a vlog or combine the two together.

Do whatever will tell the story best.

Depending on how much content you're looking to produce,

these videos end up going all over social

media. Having a YouTube channel where you can develop

the community around your brand would be

awesome. You could also have someone this constant

live on something like Facebook

or Instagram.

Our next idea involves a recording a tutorial.

This goes back to the O.G. days of YouTube.

And since YouTube is the second largest search engine

you have a lot of potential to gain organic traffic

here. Some people are able to follow something step

by step after reading it.

Others prefer to see a video on the subject

to watch how everything is supposed to be done exactly.

Keeping this in mind,

you can make a video tutorial accompanied

with a written one, say in the form of a blog post.

This way people can decide if they rather watch

it or read your tutorial.

In this case everybody wins.

Here's an example.

Let's say you're helping a small mom

and pop pizza shop create some digital

content to help with brand awareness.

Everybody loves pizza so why not make a video

and a blog post on how to make a simple pizza

from scratch. Like we're talking,

making the homemade dough to putting it

and taking it out of the oven.

This process can be long complicated for some people.

Having a video live alongside written blog post,

in this case, it's basically a recipe,

will ensure people will follow everything exactly.

And don't worry the pizza shop doesn't have to give away

their secret recipe.

Video idea number 4 is about

teasing something new.

You know how movies like to make teaser trailers?

Thinks something like that.

Are you coming out with a new product

or service soon

and offering it? Creating a teaser video was

a good way to gain some attention for the upcoming

announcement or release.

Just like how a movie teaser trailer works this

will help generate some hype

and buzz surrounding your brand.

Give people a small sampling of what's to come.

This is also an opportunity to show the fun side

of your business and share some humor.

I would recommend keeping it appropriate for the industry

you're in or the industry you're making constant for.

Ultimately, keep it short

and sweet so you can focus on relating value

for what's to come.

Last at number 5 is about giving thanks.

Did your company just close an incredible year of

sales and growth?

Did you just wrap up a successful product launch.

You can share your gratitude by making a thank you

video. Since video does an excellent job

of conveying emotion

and humanizing your brand,

it will achieve a lot with the small package.

It's a great way to show potential new customers how

successful and humble your company is.

Not to mention these things mean pretty easy to produce.

With a smartphone camera,

good audio and the lighting you'll be able to whip

something up in no time.

And there you have it.

Our top five new ideas for content marketers.

We really hope this information was useful

to you and that you learned something new today.

Let us know in the comments down below,

which video idea you're going to use next?

Or if you already follow a similar formula,

what's a unique way you've made a video based off

of one of these ideas?

We'd love to hear what you have to say.

Don't forget to hit the subscribe button to see all our future

videos on video marketing.

I'm Dave with Nickel City Graphics.

Thanks again for watching.

For more infomation >> Top 5 Video Ideas for Content Marketers (2019) - Duration: 4:16.

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How to motivate people to do good for others | Erez Yoeli - Duration: 12:23.

How can we get people to do more good,

to go to the polls, give to charity, conserve resources,

or even to do something as simple as washing their mugs at work

so that the sink isn't always full of dirty dishes?

(Laughter)

(Applause)

When I first started working on this problem,

I collaborated with a power company

to recruit customers for a program that prevents blackouts

by reducing energy demand during peaks.

The program is based on a tried-and-true technology.

It's one the Obama administration even called

"the cornerstone to modernizing America's electrical grid."

But, like so many great technological solutions,

it has a key weakness:

people.

People need to sign up.

To try to get people to sign up, the power company sent them a nice letter,

told them about all the program's benefits,

and it asked them to call into a hotline if they were interested.

Those letters went out,

but the phones, they were silent.

So when we got involved, we suggested one small change.

Instead of that hotline,

we suggested that they use sign-up sheets that they'd post near the mailboxes

in people's buildings.

This tripled participation.

Why?

Well, we all know people care deeply about what others think of them,

that we try to be seen as generous and kind,

and we try to avoid being seen as selfish or a mooch.

Whether we are aware of it or not, this is a big part of why people do good,

and so small changes that give people more credit for doing good,

those changes can make a really big difference.

Small changes like switching from a hotline,

where nobody will ever find out about your good deed,

to a sign-up sheet

where anyone who walks by can see your name.

In our collaborations with governments, nonprofits, companies,

when we're trying to get people to do more good,

we harness the power of reputations.

And we have a simple checklist for this.

And in fact, you already know the first item on that checklist.

It's to increase observability,

to make sure people find out about good deeds.

Now, wait a minute, I know some of you are probably thinking,

there's no way people here thought,

"Oh, well, now that I'm getting credit for my good deed,

now it's totally worth it."

And you're right.

Usually, people don't.

Rather, when they're making decisions in private,

they worry about their own problems,

about what to put on the table for dinner or how to pay their bills on time.

But, when we make their decision more observable,

they start to attend more to the opportunity to do good.

In other words, what's so powerful about our approach

is that it could turn on people's existing desire to do good,

in this case, to help to prevent a blackout.

Back to observability.

I want to give you another example.

This one is from a collaboration

with a nonprofit that gets out the vote,

and it does this by sending hundreds of thousands of letters every election

in order to remind people and try to motivate them to go to the polls.

We suggested adding the following sentence:

"Someone may call you to find out about your experience at the polls."

This sentence makes it feel more observable when you go to the polls,

and it increased the effect of the letter by 50 percent.

Making the letter more effective reduced the cost of getting an additional vote

from 70 dollars down to about 40 dollars.

Observability has been used to do things

like get people to donate blood more frequently

by listing the names of donors on local newsletters,

or to pay their taxes on time

by listing the names of delinquents on a public website.

(Laughter)

What about this example?

Toyota got hundreds of thousands of people to buy a more fuel-efficient car

by making the Prius so unique ...

(Laughter)

that their good deed was observable from a mile away.

(Laughter)

Alright, so observability is great,

but we all know, we've all seen

people walk by an opportunity to do good.

They'll see somebody asking for money on the sidewalk

and they'll pull out their phones and look really busy,

or they'll go to the museum and they'll waltz right on by the donation box.

Imagine it's the holiday season

and you're going to the supermarket, and there's a Salvation Army volunteer,

and he's ringing his bell.

A few years ago, researchers in San Diego

teamed up with a local chapter from the Salvation Army

to try to find ways to increase donations.

What they found was kind of funny.

When the volunteer stood in front of just one door,

people would avoid giving by going out the other door.

Why?

Well, because they can always claim, "Oh, I didn't see the volunteer,"

or, "I wanted to get something from over there,"

or, "That's where my car is."

In other words, there's lots of excuses.

And that brings us to the second item on our checklist:

to eliminate excuses.

In the case of the Salvation Army,

eliminating excuses just means standing in front of both doors,

and sure enough, when they did this,

donations rose.

But that's when things got kind of funny,

even funnier.

The researchers were out in the parking lot,

and they were counting people as they came in and out of the store,

and they noticed that when the volunteers stood in front of both doors,

people stopped coming out of the store at all.

(Laughter)

Obviously, they were surprised by this, so they decided to look into it further,

and that's when they found that there was actually a third, smaller utility door

usually used to take out the recycling --

(Laughter)

and now people were going out that door in order to avoid the volunteers.

(Laughter)

This teaches us an important lesson though.

When we're trying to eliminate excuses, we need to be very thorough,

because people are really creative in making them.

(Laughter)

Alright, I want to switch to a setting

where excuses can have deadly consequences.

What if I told you that the world's deadliest infectious disease has a cure,

in fact, that it's had one for 70 years,

a good one, one that works almost every time?

It's incredible, but it's true.

The disease is tuberculosis.

It infects some 10 million people a year,

and it kills almost two million of them.

Like the blackout prevention program, we've got the solution.

The problem is people.

People need to take their medication

so that they're cured,

and so that they don't get other people sick.

For a few years now, we've been collaborating

with a mobile health startup called Keheala

to support TB patients as they undergo treatment.

Now, you have to understand, TB treatment, it's really tough.

We're talking about taking a really strong antibiotic

every single day for six months or more.

That antibiotic is so strong that it will make you feel sick.

It will make you feel nauseous and dizzy.

It will make your pee turn funny colors.

It's also a problem because you have to go back to the clinic

about every week in order to get more pills,

and in sub-Saharan Africa or other places where TB is common,

now you're talking about going someplace pretty far,

taking tough and slow public transport,

maybe the clinic is inefficient.

So now you're talking about taking a half day off of work every week

from a job you desperately can't afford to lose.

It's even worse when you consider the fact that there's a terrible stigma,

and you desperately don't want people to find that you have the disease.

Some of the toughest stories we hear are actually from women

who, in these places where domestic violence can be kind of common,

they tell us that they have to hide it from their husbands

that they're coming to the clinic.

So it's no surprise that people don't complete treatment.

Can our approach really help them?

Can we really get them to stick it out?

Yeah.

Every day, we text patients to remind them to take their medication,

but if we stopped there,

there'd be lots of excuses.

"Well, I didn't see the text."

Or, "You know, I saw the text, but then I totally forgot,

put the phone down and I just forgot about it."

Or, "I lent the phone out to my mom."

We have to eliminate these excuses

and we do that by asking patients

to log in and verify that they've taken their medication.

If they don't log in, we text them again.

If they don't log in, we text them yet again.

If, after three times, they still haven't verified,

we notify a team of supporters

and that team will call and text them

to try to get them back on the wagon.

No excuses.

Our approach, which, admittedly, uses all sorts of behavioral techniques,

including, as you've probably noticed, observability,

it was very effective.

Patients without access to our platform

were three times more likely not to complete treatment.

Alright,

you've increased observability,

you've eliminated excuses,

but there's still a third thing you need to be aware of.

If you've been to Washington, DC or Japan or London,

you know that metro riders there

will be very careful to stand on the right-hand side of the escalator

so that people can go by on the left.

But unfortunately, not everywhere is that the norm,

and there's plenty of places where you can just stand on both sides

and block the escalator.

Obviously, it's better for others

when we stand on the right and let them go by,

but we're only expected to do that some places.

This is a general phenomenon.

Sometimes we're expected to do good

and sometimes not,

and it means that people are really sensitive to cues

that they're expected to do good in a particular situation,

which brings us to the third and final item on our checklist:

to communicate expectations,

to tell people,

"Do the good deed right now."

Here's a simple way to communicate expectations;

simply tell them, "Hey, everybody else is doing the good deed."

The company Opower sends people in their electricity bill

a small insert that compares their energy consumption

with that of people with similarly sized homes.

And when people find out that their neighbors are using less electricity,

they start to consume less.

That same approach, it's been used to get people to vote or give to charity

or even reuse their towels in hotels.

What about this one?

Here's another way to communicate expectations;

simply do it by saying, "Do the good deed" just at the right time.

What about this one?

This ticker reframes

the kind of mundane task of turning off the lights

and turns it instead into an environmental contribution.

The bottom line is, lots of different ways to do this,

lots of ways to communicate expectations.

Just don't forget to do it.

And that's it.

That's our checklist.

Many of you are working on problems with important social consequences,

and sometimes you might need to motivate people to do more good.

The tools you learned today can help you with this.

And these tools, they don't require that you raise additional funds

or that you develop any more fancy technologies.

They just require harnessing reputations

by increasing observability, eliminating excuses

and communicating expectations.

Thank you.

(Applause)

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