Waching daily Feb 1 2018

The Bad this week is GoPro.

Don't get me wrong,

I love my GoPro, but the company has been struggling

as their drone division crashed and camera sales stopped growing.

The GoPro brand has done some amazing things.

They associated themselves with coolness and

adventure and became an aspirational brand for the lets say...

Amateur-adventure people?

But the reality is our videos aren't that cool.

We don't have time or skills to edit them, so we just end up with Gigs and gigs of unusable

fisheye video.

Don't get me wrong, GoPro will continue to be THE go-to product for this,

and this,

and this guy.

The world just has a limited supply of extreme adventure people, and so do the

company sales.

Let's take another brand that went for extreme sports,

Red Bull.

We all know the taurine, and the caffeine in a can of RedBull will eventually kill us...

but who cares, I want to skydive from the stratosphere, or off this cliff or drive this

Formula 1 car- or maybe just this one.

Nah I just have a ton of work.

So the tip this week revolves around brand building.

Over the last few years, our goal at the Slidebean marketing team has been growth, growth, growth.

Direct user acquisition

Pay for an ad here and see the money come out on the other side.

That's probably the way to go when you are just starting a company, but there is a point

in time where you must start investing in your brand.

I don't know, maybe have your logo redesigned, start investing in content and social media,

building a follower base.

Reaching out to people who might find your product perfect

but just weren't looking for it.

Check out Slidebean- amazing, simple presentations!

See you next week.

For more infomation >> Is GoPro Dead? + Death by RedBull - The Good the Bad and The Tip - Duration: 2:04.

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Live in the D: The Kids Zone Is A Winter Blast - Duration: 4:59.

For more infomation >> Live in the D: The Kids Zone Is A Winter Blast - Duration: 4:59.

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Good Health: What your cough is telling you - Duration: 2:20.

For more infomation >> Good Health: What your cough is telling you - Duration: 2:20.

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Robert Wagner Is 'Person Of Interest' In Natalie Wood's Death - Duration: 0:55.

For more infomation >> Robert Wagner Is 'Person Of Interest' In Natalie Wood's Death - Duration: 0:55.

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The Eagles Are Back At Practice And the Halftime Show Is Part Of The Game Plan - Duration: 2:14.

For more infomation >> The Eagles Are Back At Practice And the Halftime Show Is Part Of The Game Plan - Duration: 2:14.

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1. What is Bridgefy? | The Bus Stop: Bridgefy - Duration: 1:33.

Bridgefy was born on StartupBus in 2014,

there's where all the cofounders met.

And then... after we got off the bus,

we decided to keep going with the project.

it's been already three years...

...since we've been learning and growing with the same team.

I'm Diego, with Roberto, the other founder and me...

...we lead the technical side of Bridgefy.

And I'm Jorge, I lead the business part.

Yes, we started as a messaging app, and then we learned that...

...for this particular technology, it wasn't the best way to go...

...because what's a messaging app that works without internet.

So we started developing the software into an SDK.

Basically... making other apps work without internet...

So, if you have an app...

...that you would like to make available to your users...

...even when they won't have access to data,

then you can integrate that with the Bridgefy SDK.

That's open to a whole bunch of new use cases,

and new engagement opportunities.

You can go to bridgefy.me

Start playing around with the SDK,

and start building your own product.

We're currently seeking our...institutional seed round

and we're here in San Francisco,

touring everyday throughout the whole city.

Trying to talk to clients and funds,

just try to make the company grow.