- Hey Rocky here and today I wanna talk to you about
five important tips that you must keep in mind
if you are starting a YouTube channel.
Now I've been using YouTube for over
what, like five years now.
I have a channel, I Love Basketball,
that is over a million subscribers,
over a hundred million views.
And one of the biggest questions
I get from a lot of people is
"How did you do it?
"How did you get started?
"It's so hard for me get traction.
"What can I do to get more views, get more subscribers?"
So in today's video I'm gonna be giving you
five tips that you need to know before
you ever even start your YouTube Channel.
A big tip for being successful on YouTube
is actually doing something that you wanna do.
It has to be a topic, it has to be a channel
that you enjoy doing every single day
because YouTube is a long journey.
Just like any content marketing strategy,
YouTube takes time to grow,
it takes time to master,
it takes time to grow your following.
You can't just put a dollar in a day
and have a million subscribers tomorrow.
It's gonna be a daily, weekly, monthly, yearly grind
that you have to stay consistent with.
And believe me if you can stay consistent,
it's extremely extremely rewarding.
But again YouTube before you get started,
know that it's a big beast, it's a monster.
You're not gonna start a YouTube channel
and in one month get a thousand subscribers from scratch.
It's just not gonna happen unless you get some
special shout out from a celebrity or something.
But other than that, you have to realize YouTube,
just like business in general
is a marathon, it's not a sprint.
So if you wanna have a successful YouTube channel,
first you have to make sure
the content that you're posting
and the channel that you're doing
is about something you love to do,
something that you're dedicated to doing,
and something that you can foresee yourself
doing month after month, year after year.
The next tip for being successful on YouTube
is actually doing research on
the market that you wanna get into
or kind of the area of your expertise.
Are there other people in that space?
Are there competitors?
If there aren't, why aren't there any competitors?
Is it because nobody is searching for this on YouTube?
It goes back to kind of when you're trying to figure out
which marketing platforms you wanna be on.
Do you wanna be on Facebook?
Do you wanna be on YouTube?
Do you wanna be on Instagram?
You have to go where your market,
where your prospects,
where your potential customers are at.
So if your potential customers aren't on YouTube,
then you probably won't find any competitors there.
So don't make the mistake in thinking,
"Oh no competitors are here
"because they just don't know about YouTube
"or YouTube is just too hard for them."
Believe me if your market is on YouTube,
there will be at least one or two people
that are on there and that are doing very well on there.
The next tip for having a successful channel on YouTube
is looking at your competitors
and studying your competitors.
A lot of people are afraid of competition.
But in YouTube competition is great
because it's gonna allow you to grow.
You'll be able to piggyback off of other channels.
But you wanna make sure you do not
full on copy those other channels.
You can never grow a big brand
being the knock-off of somebody else.
So yes look to those other channels for inspiration,
maybe some ideas but attack those ideas in your own way.
Find competitors that are crushing it on YouTube.
See what they're doing well.
What can you do better than them?
What can you improve on that they're doing good?
And mix it all into your channel
so that you can see success.
But don't get caught up in trying
to copy everything somebody is doing
because working for them,
what works for them might not always work for you.
That's why you take some of their ideas,
mix it in to kinda your philosophies,
your methodologies, your style of videos,
and then you do that for your own channel.
So again use your competitors
but at the same time do not be a knock-off.
The next tip for starting
a successful channel on YouTube
is doubling down on what works.
Now it's just like anything in business.
Whatever works, stay doing that,
keep doing it, and maybe stop doing
some of the other stuff that isn't working so much.
So you wanna mess around,
you wanna test different things
which I'll get into in the next tip,
but once you find something that works,
stick to that, stick to what's working,
maybe it's a certain style,
maybe it's a certain topic of video,
whatever the case may be if it works, stick to it.
My next tip to starting a successful channel
on YouTube is don't be afraid to experiment.
Now I know in the last tip,
I said double-down on what works,
but you won't be able to find things
that work if you don't experiment.
Now if something doesn't work that you experiment with,
it's okay, get rid of it, get it out of there,
and keep experimenting until you find
something that works,
something that you can double down on.
A lot of our best videos, video topics
were complete experiments.
We didn't know if it was gonna work.
We didn't know if it was gonna flop.
We just went with it.
Some of our ideas did flop
and guess what?
I got rid of it.
Some of them popped
and grew extremely big and guess what?
I kept hitting those same keywords,
those same style of videos,
whatever worked, I stuck to it.
But still even today
I'm not afraid to experiment
with different styles of videos,
having different people in my videos.
Different types of videos are gonna pertain
and are gonna entertain different people,
so what we wanna do is find the types of videos
and the types of styles of videos,
and topics of videos that pertain
and that entertain the largest audience possible
so that we can get as many views
and as many subscribers as possible.
I hope you enjoy today's video.
If you did, do me a big favor, hit that thumbs up for me,
comment below, let me know what else you wanna see.
You know I'm gonna keep bringing you great videos.
Last but not the least, please do not forget to subscribe
to my channel by hitting that Subscribe button below.
I'll see you next time.
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