Waching daily Nov 28 2017

Hi everyone. Welcome back to ForB English.

I'm Gabriella and you are watching the "What is she saying?" series.

I'm going to say an expression three times and you are going to guess what I am saying in English.

Are you ready?

What do you want?

What do you want?

What do you want?

Let's try it again.

This time with a hint.

What do you want?

What do you want?

What do you want?

Let's try it a little bit slower now.

What do you want?

What do you want?

What do you want?

The answer is "What do you want?"

What do you want?

Now in native English, actually the t sounds almost disappear so we will say, Watcha wan.

and it's almost like I don't release the t sound.

It's called a glottal stop in English.

It's a very common sound and this is a kind of native sound.

You can practice it too.

The expression, "What do you want?" is very common.

It can be used in a restaurant, for example.

You might ask your friend or a family member, What do you want?

What do you want to order?

What do you want?

You can even ask a friend if they are in your house, you can say, What do you want?

Tea or coffee?

So it could be for choices, or yeah, making orders.

So let's practice this phrase together now.

Please repeat after me.

We'll start slowly.

What do you want?

And again.

What do you want?

And native speed.

What do you want?

Three times native speed now.

What do you want?

What do you want?

What do you want?

Very good. Excellent. Keep practicing. I hope you use this expression.

I'm Gabriella.

You are watching "What is she saying?", ForB English.

Please like, share and subscribe to our channel.

See you next time.

For more infomation >> What is she saying?(54) (Listening Practice) [ ForB English Lesson ] - Duration: 2:19.

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Sad state of Giants means this is your youth movement - Duration: 2:07.

Sad state of Giants means this is your youth movement

AS THIS lost season winds down, it would be encouraging for Giants fans if they knew the next five weeks would usher in a youth movement, a glimpse of the future, rather than wallowing in the misery of the present.

That is not going to happen, as the Giants are so ravaged by injuries that the kids are already playing.

"I guess the normal procedure would be to start taking a look at more younger players, but we're doing that, really, already, with the way things have come out injury-wise,'' coach Ben McAdoo said.

There are a few opportunities to see what the youngsters can do. Rookie Wayne Gallman got more snaps (22) in the loss to the Redskins than Orleans Darkwa (19).

Darkwa will be an unrestricted free agent and this is a good time to see what Gallman can do with increased rushing attempts. Chad Wheeler at right tackle and Avery Moss at defensive end are worth further study.

First-round pick Evan Engram needs to fight off the slump he is in. Second-round pick Dalvin Tomlinson is holding up nicely at defensive tackle. As for quarterback Davis Webb, don't hold your breath. The coaching staff does not think he is ready.

"We need these guys to grow up,'' McAdoo said. "It's part of coaching, it's part of playing. We don't have time to wait, it's got to be now.''.

For more infomation >> Sad state of Giants means this is your youth movement - Duration: 2:07.

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原來不是政府管的？公共電視 / What is Public Service Television? - Duration: 2:36.

Taiwan has a TV station

dating from the scary martial law era.

Setting up the station was hugely controversial

the government blocked efforts at every turn.

In the end, it was only when the people took to the streets in protest

that the government stranglehold was broken and the station was set up.

Eh? Which TV station caused such a furore?

Ah, I know.

It's Taiwan's Public Television Service (PTS)

a non-profit TV broadcaster

To understand Taiwan's PTS

we must first understand what the word "public" means here.

The most important thing about something "public" is that it's for you and for me.

The programming must aim to serve the people.

Taiwan's PTS is protected by the Public Television Act

and funded primarily by taxpayer money.

As such, it must accept public scrutiny

and create quality programs that meet public expectations.

But why do we need public TV service?

It's because most commercial TV stations

typically try to produce "popular" programs

like soap operas and variety shows to maximize ratings.

So many quieter and non-mainstream voices are not heard.

Often on TV reports, we only see the growth and benefits

brought by development projects

but not the price our environment has to pay.

But it is only when we know the negative impact that a proper discussion of public issues can take place.

Hence, public TV service is not like Discovery or the National Geographic Channel.

Apart from quality cultural and educational programming,

it's also very important to serve disadvantaged groups often ignored by mainstream media,

such as the elderly, children, aborigines, new immigrants, etc.

But, despite the best intentions, public TV service has to deal with certain problems.

So with Taiwan's PTS, for instance,

Political groups often mistake it for a government-run media outlet

that can be manipulated to their advantage,

but PTS is not "national television"

It's "public television", TV for the people!

To avoid government interference,

the law stipulates that funding is "donated" by the government

and is not part of the government budget.

Apart from supervising PTS to ensure it hasn't broken any laws,

the government cannot interfere with the station's running or content.

After all that palaver

I hope everyone now understands PTS and the problems it faces.

It's not a commercial TV station in pursuit of profit

or a state-run TV broadcaster

it's a non-profit public TV station that belongs to the people and must be supervised by the people.

OK, that's all for Eyewoodness News today.

Goodbye.

For more infomation >> 原來不是政府管的？公共電視 / What is Public Service Television? - Duration: 2:36.

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What is Growth Hacking - Data Driven Marketing 2018 - Duration: 3:49.

Growth Marketing is data-driven Full Funnel marketing, based on rapid experimentation...

HMM? Let's break that down bit by bit

Hey everybody in this video I want to explain the real definition of

Growth Hacking or Growth Marketing, Why it's different to marketing and how its evolved over time

First the difference with traditional marketing.

Now the main difference with traditional marketing is that whereas a marketer would only

focus on driving traffic to a website or service a growth marketer or a

growth hacking team focuses on the full customer journey. It's a much longer journey

Will the user engaged with the website? - For example by signing up or by

engaging for one or two minutes - Will the user feel a great first user experience

and understand the core value of your product in their first experience

What we call: reaching the "Wow Moment" the "Ahaa Moment" the "I-need-this-in-my-life Moment"

Will they come back and use your product again?

Become daily weekly monthly yearly active users. Will they come back and buy again.

But it goes further than that

What pricing strategies can we experiment with? What can we up sell?

What can we cross sell? And also can we build virality into our product?

Can we build positive virality? As you can see it's already a lot more than just marketing

What should capture attention here is that these steps of the funnel in the

middle are very product oriented. They're very dev intensive...onboarding customers

and retaining them often involves a heavy hand on the product and the

development side. On the wireframing side. It's no longer just marketing

And it's not just the middle of the funnel even at the very top of the funnel a good

growth marketer will try to use as much automation as code as possible to

come up with creative ways of driving traffic. What we're doing was we're

slowly dissolving the line between marketing and products.

Marketing and product are no longer two different things

One of our favorite examples is engineered marketing tools based marketing.

This is just another example of creative marketing.

Choosing between the millions of combinations of medium and message

Once they've ensured a steady flow of customers enough to start

running experiments a growth marketer or a growth teams job is to use data

Both hard data and soft data - to track customers along their customer journeys

And to start experimenting on how to improve conversions along the way

Now to do this right you need quite a lot of customer empathy and behavioral psychology

What can we use from the fields of behavioural economics such as

persuasion techniques or human biases to convert more customers to our product or service?

And finally once you've run experiments and you find out what work...

We use coding and automation to build those successes

directly into the product either by systemising it by prototyping it.

Now the growth hacker can't randomly use all of these skills

to find out what's actually going to work you can't randomly select from the

thousands of tools and tactics on how to improve your metrics

So you need experiments, and this is another big difference with marketing.

Marketing campaigns and guts driven decisions, have been replaced with rapid experimentations

With data backed decision-making.

Leading and disruptive companies need a scalable adaptable easy to implement process on how to run

experiments faster. We've actually developed a whole process around this

It's called the G.R.O.W.S. process and you can see all of the details in this other

video which we've published on YouTube

And that's how the best are achieving scalability and growth.

Therefore why are you still using external agencies and

external consultants for your growth? That just doesn't cut it anymore

Growth is too important to be externalized. It's time to hire and train

people on the right digital and psychological skills for them to be able

to use the latest cutting-edge tools and implement growth rapidly.

So like we said in the beginning...

Growth marketing is data-driven full funnel marketing based on rapid experimentation

And it doesn't really matter what we call it as long as it brings growth

That's all we're interested in: Growth

Now of course there's a lot of nuances when I say that our the only thing that matters is growth

Is it ethical growth? What's your ethical bandwidth? What kind of tactics are you using

There's also nuances: what industry are you in? How big is your

company? How important is risk, compliance, branding, agencies?

What does your customer journey look like? are you fully digital or omni-channel?

And also how long is your sales cycle? Is it from one day to actually one year?

Even with all of these nuances taken into account I hope I've given you a good explanation

of what we now mean by growth hacking or growth marketing or just growth in general

With all things being equal we believe that speed will win

Try to implement rapid experimentation as soon as possible

For more infomation >> What is Growth Hacking - Data Driven Marketing 2018 - Duration: 3:49.

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人人都能當記者？公民記者 / What is Citizen Journalism? - Duration: 2:09.

In June 2016,

a woman surnamed Hung uploaded a video of an argument

she had with a veteran who came from China to Taiwan with the Nationalist government in 1949.

In the clip, the woman becomes very emotional

and even hurled insults at the old man.

This video instantly went viral

and was even reported by mainstream media.

Why did this incident attract so much attention?

Ah, I know.

The woman calls herself a "citizen journalist",

but it was widely felt she lacked the qualities of a true journalist,

which is why it was so controversial.

Huh? Citizen journalist? What's that? Can you eat it?

As the name implies, a citizen journalist

is a citizen who reports on an issue they are concerned about.

In today's world of mobile devices,

anyone can record audio and video footage on a cell phone

and upload it to the internet with the touch of a button.

Almost anyone can be a citizen journalist nowadays.

Anyone can do it.

Citizen journalists don't belong to any media outlet,

and since they're not restricted by their employer's position,

they can also report on issues they dig up more directly

and provide the general public with first-hand information.

Take the 2010 Dapu incident in Miaoli, for instance.

Citizen journalist "Dino Utopia"

pieced together a report with video footage shot by farmers

and uploaded this cruel story of land expropriation.

Internet users everywhere were stunned by the report.

"What? They can just dig up paddy fields like that?"

The video report also instantly went viral and spread far and wide.

Only then did the mainstream media sit up and take notice.

"Huh? Something seems to be up. We must report it too or else we'll be left out!"

Ultimately, it gave more power to those fighting against the government.

Citizen journalists can report on different issues or from different perspectives

and can make up for the insufficiencies of mainstream media

and provide the public with a wider range of news.

But you can't just pick up a video camera

and call yourself a citizen journalist.

Citizen journalists need to be professional and ethical.

They may not interfere with what they're reporting on.

They must capture the footage properly.

When it comes down to it, in this era where anyone can be a journalist,

the number of citizen journalists will only increase.

Of course, this is a good trend,

but reports by citizen journalists

also need oversight and public critique.

Apart from asking citizen journalists to show self-restraint,

the public should also develop the ability to discern the quality of news,

and become the final arbiter.

Only then will all these unqualified journalists be exposed for what they really are.

OK, that's all for Eyewoodness News today.

Goodbye.