Welcome to this video: "How To Use YouTube Ads -
Is A Video Ad Right For Your Business?" Now, this is all about when using
YouTube video ads is a good, and sometimes, a not good idea. So setting
up your own YouTube video ad - is this a scary thought....or is this a scary thought?
And if you'd like to know the questions to ask yourself to determine if a YouTube
video ad is right for your business.....or to be avoided like the plague, then carry
on watching this video. In the meantime, be sure to watch the video to the very
end so you can download the free pdf called: "Top 10 Tips For Beginners To
YouTube Ads". Hi, my name is Jeff Laming of Video Cashflow and in this video
we're going to look at why and when YouTube video ads are a good and a
not so good idea for your business.
Now this is a two-step process. Firstly, ask yourself: 1. What do you want your
video ad to achieve?; 2. Do you know who or what your target audience is; and 3. Are
you comfortable investing X dollars per day up to a weekly or monthly budget set
by yourself? For example, if you're prepared to invest, say, 150 dollars for
the month, that works out at about 5 dollars per day. Are you prepared to
invest 5 dollars per day into your business (and if need be, forego one or
two cups of coffee a day) to achieve that? if you answered "Don't know" or "No" to any of
these questions then YouTube video ads is not the right strategy for you at
this stage. So go back and address the relevant question until you're at the
stage of answering "Yes" to all three questions. Okay, if you did answer "Yes" to
all three then the second step is to ask yourself the following: 1. Is your
website fit for purpose? In other words, is your website or landing page set up
in a manner that directs your visitors to, for example, an opt-in box for them to
enter their email address so they get access to your free offer such as a PDF
download. If the answer is "No" then now will be a good time to invest a bit of
effort to bring your website or landing page up to scratch. 2. Are any of your
competitors promoting their own videos on YouTube? Unless you can easily tell if
their videos are video ads, then this could be a little difficult. Check to see
if they have a YouTube channel and whether they've uploaded videos on the
subject that you're wanting to upload and release. If you can determine that
they are promoting their own videos, then it might suggest that YouTube ads are
working for them...and a market exists! It will also give you a great
opportunity to find out how their process works
i.e. the way the video is set out; the landing page or website page layout; and
so on. Also check out their Facebook page to see if they're promoting the same or
a similar video there. If you can't find anything to suggest that your
competitors are promoting their videos on YouTube then this could be a good
thing as it could mean that you can take advantage of being the first to promote
to an "untapped" traffic source. However, check to make sure that your initial
research to the earlier questions is sound i.e. you know who your target
audience is; you know what their problems are; and you have a viable solution or
solutions. And 3. Are you already getting visitors to your website or
landing page or blog? In other words, are you receiving traffic from other sources
such as social media platforms; Facebook advertising Google Ads and so on? If you
are, then good. This could help you niche down or laser-target people with certain
attributes who you want to view your video ad. Whether those visitors are
taking action or not will help determine whether you need to improve your website
(please refer back to the "Is your website fit for purpose?" question). If the answer
is "No" i.e. you're not already getting visitors to your website or landing page
or blog then, again, please refer back to the "Is your website fit for purpose?"
question. Finally, you may be wondering what type of business is NOT suitable
for YouTube advertising. I believe there are two answers to this: 1. From a legal
perspective, you may want to refer to YouTube's own Terms of Service. You'll be
able to find the URL link in the Description box below this video; and 2.
from an operational and business model perspective, I cannot see any reason why
any business cannot use YouTube ads as long as the previously mentioned checks
have been undertaken and implemented to your satisfaction. Even if you are an
off-line business with no online presence whatsoever, what's stopping you from
starting the process of producing a video or two with the intention of
eventually promoting those videos on YouTube? Promoting a YouTube video ad may
not be the right time for your business right now but it can still be the right
time.....at a later date.....and when you're ready.
So, just to recap: Step 1. No. 1. What do you want your YouTube video ad
to achieve?: No. 2: Do you know who or what your target audience is?; and No.3
Are you comfortable investing X dollars per day up to a weekly or
monthly budget set by yourself? Step 2 No. 1 Is your website fit for
purpose?; and No. 2 Are any of your competitors
promoting their own videos on YouTube and/or Facebook?; and No. 3
Are you already getting visitors to your website or landing page or blog? In the
next video we'll run through the steps of setting up a YouTube ads account.
Thanks for watching. Look out for another video on video marketing and YouTube
coming your way next week.
Here's a link for you to download your free copy of: "The Top 10 Tips For
Beginners To YouTube Ads". You'll find the URL link in the Description box below
this video. Enjoy! Until next time, bye for now......
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