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Hi there, I'm Angela Brown, and this is Ask a House Cleaner.
This is the show where you get to ask a house cleaning question,
and I get to help you find an answer.
Now, today's question comes from a house cleaner who is moving thirty miles down the road from
where she has been living.
Now the clients that she has been servicing, living another thirty miles down the road.
So, just roughly, as far as driving time goes, it's going to take her about an hour to get
one way to her cleaning clients houses, and another hour to get back home in the evening.
And so, her question is; "Is it worth the travel time, or should I just say goodbye
to those clients and go find new clients at the new place?"
That's a great question.
But in the house cleaning industry, we don't get paid for time and travel.
That would be the equivalent to anyone who has a job who has to commute to their job
in the morning.
Or the afternoon, or whenever they go to work.
You commute to your job, and you commute back.
The difference is in house cleaning, we are not bound by a specific office location.
We do not have a specific place we go for business.
As house cleaners, we can choose to work wherever we want.
Now, having said that, that applies to independent house cleaners.
This is not for franchisees who are assigned a particular territory.
If you're a franchise, when you buy into the franchise, you buy a particular territory
that may not be close to where you live at all.
Sometimes it's not even in the same state.
And so, the reality is you are bound by the regulations of that franchise.
But if you're a small mom and pop company, and you're an independent house cleaner, you
can choose to work wherever you want to work.
Right?
And so, if you have a choice to travel an hour to go clean someone's home, choose someone
that lives closer.
The wear and tear that you put on your car is going to be paramount to the success of
your business.
You're going to have a lot of gas expense.
You're going to have a lot of driving time.
That takes time out of your profits, that takes money out of your profits.
That's just not necessary.
Right?
And you might say "Well, all the good houses are an hour away."
Not true.
Not true.
I think that's easy to say that if you're unaware that at all different socioeconomic
levels there are people willing to pay for house cleaning.
From studio apartments and college dorms all the way up to multi-million dollar houses
that probably need five or six house cleaners to maintain.
Right?
So, there is a wide variety of people that are willing to pay for house cleaning.
So, my suggestion would be to find somebody that lives close to you.
Close to you.
Like in the same neighborhood.
Or maybe in the neighborhood next door.
Or maybe in the neighborhood next door to that.
Because then when you go into a neighborhood instead of driving fifteen, and twenty and
thirty minutes between houses, you're literally going next door.
Or two doors down.
Or across the street, or two streets over.
So, you're working all in a consolidated neighborhood.
Here's the thing.
If you have, let's say that you do two houses a day,
and you work five days a week, that's only ten houses.
You don't need to find ten houses that are scattered all over the city which comes back
to your marketing.
You don't need to market all over the city.
You don't need to be blasting your energy and your marketing dollars all over if all
you want is one neighborhood.
Right?
Or the neighborhood right next to it.
You can really hone down your marketing expenses and the time, and energy and resources that
you spend building your business if you focus on one small neighborhood.
Now, if you're moving, this is a perfect opportunity to start your business over again.
Let's say that you started your business in the old neighborhood and you were at a fixed
price.
But let's say that now you're a better house cleaner.
You have better cleaning systems.
You're faster at what you do.
You're smarter about the way that you work.
And maybe it's time for you to raise your prices.
So, going into a new neighborhood is a brand-new chance to completely start over again, and
maybe charge a little bit higher rates.
Right?
And to pick that "I'm not going to drive thirty miles one way to a customer's house, I'm
only going to work in my neighborhood.
Because that's just working smart not hard.
Right?
So should you travel?
It's entirely up to you.
You're the business owner.
You get to make that determination, What would I recommend?
I would recommend that you say goodbye to those people.
It was a great experience.
You can stay in touch with them and what have you.
But transfer your business, because this is an easy business to pick up new customers
and clients.
But now you can fix all the little things that are hard to fix with old customers.
You can do that now with a whole new set of customers.
So, don't travel if you don't have to.
Don't put extra wear and tear and gas mileage and commute time in that you don't have to.
This is your business.
And it's your life.
So, consolidate and work smart, not hard.
That's my answer for today.
And until I meet you again, leave the world a cleaner place,
than when you found it.
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