[ APPLAUSE ] >> THANK YOU.
>> THANK YOU. THANK YOU SO MUCH.
THANK YOU SO MUCH. IT'S GREAT TO BE HERE IN NEW
IT'S GREAT TO BE HERE IN NEW YORK WITH ALL OF YOU THIS
YORK WITH ALL OF YOU THIS MORNING.
MORNING. AGAIN, IT'S GREAT TO SEE ALL OF
AGAIN, IT'S GREAT TO SEE ALL OF YOU TAKING THE TIME TO BE HERE.
YOU TAKING THE TIME TO BE HERE. IT'S REALLY AN HONOR TO HAVE A
IT'S REALLY AN HONOR TO HAVE A CHANCE TO SPEND SOME TIME.
CHANCE TO SPEND SOME TIME. I THOUGHT I'LL START TODAY WITH
I THOUGHT I'LL START TODAY WITH A BIT OF A PERSPECTIVE.
A BIT OF A PERSPECTIVE. IN SOME SENSE WHEN I WAS EVEN
IN SOME SENSE WHEN I WAS EVEN PREPARING FOR TODAY'S TALK, IT
PREPARING FOR TODAY'S TALK, IT TOOK ME WAY BACK.
TOOK ME WAY BACK. IN FACT, A TIME WHEN I HAD A LOT
IN FACT, A TIME WHEN I HAD A LOT OF HAIR.
OF HAIR. [ LAUGHTER ]
[ LAUGHTER ] YOU KNOW, THIS IS 1993 OR
YOU KNOW, THIS IS 1993 OR THEREABOUTS.
THEREABOUTS. I HAD JUST JOINED MICROSOFT, AND
I HAD JUST JOINED MICROSOFT, AND WE WERE ABOUT TO LAUNCH A NEW
WE WERE ABOUT TO LAUNCH A NEW PRODUCT CALLED WINDOWS NT, WHICH
PRODUCT CALLED WINDOWS NT, WHICH WAS OUR FIRST ATTEMPT AT
WAS OUR FIRST ATTEMPT AT BUILDING A SERVER PRODUCT AND IT
BUILDING A SERVER PRODUCT AND IT WAS REALLY THE BEGINNING OF WHAT
WAS REALLY THE BEGINNING OF WHAT BECAME THE CLIENT SERVER ERA,
BECAME THE CLIENT SERVER ERA, AND IT WAS A FASCINATING TIME,
AND IT WAS A FASCINATING TIME, AND I REALIZED THAT EVER SINCE
AND I REALIZED THAT EVER SINCE THAT DAY, I'VE BEEN WAITING FOR
THAT DAY, I'VE BEEN WAITING FOR THIS DAY.
THIS DAY. AND THE REASON IS, THIS IS WHAT
AND THE REASON IS, THIS IS WHAT I WAS DOING AT THAT PARTICULAR
I WAS DOING AT THAT PARTICULAR EVENT.
EVENT. IT'S ONE OF THOSE DEVELOPER
IT'S ONE OF THOSE DEVELOPER EVENTS WE HAD WHERE I WAS CODING
EVENTS WE HAD WHERE I WAS CODING ON SCREEN SHOWING ESSENTIALLY A
ON SCREEN SHOWING ESSENTIALLY A SCENARIO WHICH SPEAKS EVEN TO
SCENARIO WHICH SPEAKS EVEN TO TODAY'S DIGITAL TRANSFORMATION
TODAY'S DIGITAL TRANSFORMATION NEEDS.
NEEDS. FOR THOSE OF YOU WHO SORT OF
FOR THOSE OF YOU WHO SORT OF DABBLE IN THE THEOLOGY OF
DABBLE IN THE THEOLOGY OF TECHNOLOGY, I WAS CONNECTING TO
TECHNOLOGY, I WAS CONNECTING TO AN AS-400.
AN AS-400. IF I REMEMBER RIGHT, AS-400 CAME
IF I REMEMBER RIGHT, AS-400 CAME WITH THEIR OWN MRP SYSTEMS BUILT
WITH THEIR OWN MRP SYSTEMS BUILT IN.
IN. WE WERE CONNECTING TO AN AS-400
WE WERE CONNECTING TO AN AS-400 USING WINDOWS NT, A SILVER, A
USING WINDOWS NT, A SILVER, A PRODUCT WE IT AND ODBC
PRODUCT WE IT AND ODBC CONNECTOR, A DATE DA BASE
CONNECTOR, A DATE DA BASE CONNECTOR ON THE CLIENT'S SIDE
CONNECTOR ON THE CLIENT'S SIDE ALLOWING US TO PULL THE DATA
ALLOWING US TO PULL THE DATA INTO AN EXCEL SPREAD SHEET, TAKE
INTO AN EXCEL SPREAD SHEET, TAKE THE INVENTORY PUT IT INTO AN
THE INVENTORY PUT IT INTO AN EXCEL SPREAD SHEET AND USING
EXCEL SPREAD SHEET AND USING THIS BRAND NEW TECHNOLOGY I WAS
THIS BRAND NEW TECHNOLOGY I WAS SO EXCITED ABOUT CALLED OLEG
SO EXCITED ABOUT CALLED OLEG DOCUMENTATION, CREATING A
DOCUMENTATION, CREATING A PURCHASE ORDER TO DEAL WITH A
PURCHASE ORDER TO DEAL WITH A BACK ORDER SITUATION.
BACK ORDER SITUATION. I WAS SO EXCITED TO DO THESE
I WAS SO EXCITED TO DO THESE COMPOSITE APPLICATIONS, OFFICE
COMPOSITE APPLICATIONS, OFFICE AUTOMATION WITH BUSINESS PROCESS
AUTOMATION WITH BUSINESS PROCESS THAT I THOUGHT WE HAD ARRIVED.
THAT I THOUGHT WE HAD ARRIVED. WE WERE GOING TO CHANGE THE
WE WERE GOING TO CHANGE THE WORLD, BUT I THINK HERE WE ARE
WORLD, BUT I THINK HERE WE ARE 24 YEARS LATER FINALLY HAVING
24 YEARS LATER FINALLY HAVING THE OPPORTUNITY TO TRULY
THE OPPORTUNITY TO TRULY PROBABLY REALIZE THAT VISION.
PROBABLY REALIZE THAT VISION. IT'S STUNNING TO ME TO SEE THE
IT'S STUNNING TO ME TO SEE THE DIGITAL TRANSFORMATION AMONG
DIGITAL TRANSFORMATION AMONG THAT, IS ACROSS OUR INDUSTRIES.
THAT, IS ACROSS OUR INDUSTRIES. EVERY PART OF OUR SOCIETY, EVERY
EVERY PART OF OUR SOCIETY, EVERY PART OF OUR ECONOMY IS SO
PART OF OUR ECONOMY IS SO RADICALLY CHANGES, AND WHEN YOU
RADICALLY CHANGES, AND WHEN YOU LOOK AT SOME OF THE INDUSTRIES,
LOOK AT SOME OF THE INDUSTRIES, EVEN JUST YESTERDAY AND TODAY
EVEN JUST YESTERDAY AND TODAY AND YOU'RE GOING HEAR LATER FROM
AND YOU'RE GOING HEAR LATER FROM JUDSEN ABOUT SOME OF THE AMAZING
JUDSEN ABOUT SOME OF THE AMAZING CASE STUDIES.
CASE STUDIES. BUT TAKE THE AUTOMOTIVE
BUT TAKE THE AUTOMOTIVE INDUSTRY.
INDUSTRY. FIVE YEARS, SIX YEARS AGO IF YOU
FIVE YEARS, SIX YEARS AGO IF YOU WOULD HAVE SAID AUTOMATIC
WOULD HAVE SAID AUTOMATIC INDUSTRY IS GOING TO OUTSTRIP
INDUSTRY IS GOING TO OUTSTRIP THE TECH INDUSTRY IN TERMS OF
THE TECH INDUSTRY IN TERMS OF ITS USE OF ASIKS, WHO WOULD HAVE
ITS USE OF ASIKS, WHO WOULD HAVE GUESSED THAT?
GUESSED THAT? THINK OF THE BEST SEMICONDUCTOR
THINK OF THE BEST SEMICONDUCTOR WORK GOING ON TODAY, WHERE THE
WORK GOING ON TODAY, WHERE THE BEST CAMERA WORK IS GOING ON
BEST CAMERA WORK IS GOING ON TODAY, IT'S ACTUALLY ALL BEING
TODAY, IT'S ACTUALLY ALL BEING DRIVEN BECAUSE OF WHAT'S
DRIVEN BECAUSE OF WHAT'S HAPPENING IN THE AUTOMOTIVE
HAPPENING IN THE AUTOMOTIVE INDUSTRY, BECAUSE IN ORDER TO
INDUSTRY, BECAUSE IN ORDER TO REALLY CRACK AUTONOMOUS DRIVING
REALLY CRACK AUTONOMOUS DRIVING YOU HAVE TO CRACK COMPUTER
YOU HAVE TO CRACK COMPUTER VISION.
VISION. AND IN ORDER TO CRACK COMPUTER
AND IN ORDER TO CRACK COMPUTER VISION, YOU'VE GOT TO NOT ONLY
VISION, YOU'VE GOT TO NOT ONLY HAVE CAMERAS BUT YOU HAVE TO
HAVE CAMERAS BUT YOU HAVE TO HAVE CAMERAS WHICH HAVE DEEP
HAVE CAMERAS WHICH HAVE DEEP NEURONETS, AND THOSE DEEP
NEURONETS, AND THOSE DEEP NEURONETS NEED TO HAVE CLOUD
NEURONETS NEED TO HAVE CLOUD COMPUTING CAPACITY TO BE ABLE TO
COMPUTING CAPACITY TO BE ABLE TO TRAIN THEM, AND SO THE ENTIRE
TRAIN THEM, AND SO THE ENTIRE SUPPLY CHAIN AND THE VALUE CHAIN
SUPPLY CHAIN AND THE VALUE CHAIN OF THAT INDUSTRY IS BEING
OF THAT INDUSTRY IS BEING DIGITIZED.
DIGITIZED. IT'S NO LONGER EVEN THE
IT'S NO LONGER EVEN THE OPERATING EXPENSE SIDE.
OPERATING EXPENSE SIDE. IT'S THE CORE COGS.
IT'S THE CORE COGS. NOW YOU CAN SORT OF GO ACROSS
NOW YOU CAN SORT OF GO ACROSS THIS WHEEL, WHETHER YOU TAKE
THIS WHEEL, WHETHER YOU TAKE RETAIL, YOU TAKE ANY INDUSTRIAL
RETAIL, YOU TAKE ANY INDUSTRIAL COMPANY.
COMPANY. YOU TAKE HEALTH CARE.
YOU TAKE HEALTH CARE. SO PRECISION MEDICINE, OR
SO PRECISION MEDICINE, OR PRECISION AGRICULTURE, BOTH OF
PRECISION AGRICULTURE, BOTH OF THEM HAVE THE SAME PATTERN, AND
THEM HAVE THE SAME PATTERN, AND IT'S ALL AROUND, HOW CAN THEY
IT'S ALL AROUND, HOW CAN THEY HARNESS SOME OF THESE NEW
HARNESS SOME OF THESE NEW NATURAL INTERFACES?
NATURAL INTERFACES? WHETHER IT'S SPEECH OR VISION OR
WHETHER IT'S SPEECH OR VISION OR INK OR TOUCH, OR ALL
INK OR TOUCH, OR ALL COMBINATIONS OF THEM?
COMBINATIONS OF THEM? AND TO USE CLOUD COMPUTING
AND TO USE CLOUD COMPUTING CAPACITY, BUT THE REAL CURRENCY
CAPACITY, BUT THE REAL CURRENCY THAT I THINK DRIVES A LOT OF
THAT I THINK DRIVES A LOT OF THIS DIGITAL TRANSFORMATION
THIS DIGITAL TRANSFORMATION WHICH IS VERY DIFFERENT THAN
WHICH IS VERY DIFFERENT THAN EVEN WHAT WE WERE ATTEMPTING TO
EVEN WHAT WE WERE ATTEMPTING TO DO WAY BACK IN 1993, IS DATA.
DO WAY BACK IN 1993, IS DATA. AND AI.
AND AI. TO ME THAT'S REALLY PERHAPS THE
TO ME THAT'S REALLY PERHAPS THE CHARACTERISTIC OF THIS
CHARACTERISTIC OF THIS GENERATION, OR THIS
GENERATION, OR THIS TRANSFORMATION THAT'S VERY
TRANSFORMATION THAT'S VERY DIFFERENT.
DIFFERENT. IT'S NO LONGER JUST ABOUT
IT'S NO LONGER JUST ABOUT WRITING APPLICATIONS.
WRITING APPLICATIONS. WRITING A LOT OF LOGIC TO
WRITING A LOT OF LOGIC TO AUTOMATE, BUT IT'S THAT ABILITY
AUTOMATE, BUT IT'S THAT ABILITY TO USE AI TO REASON OVER LARGE
TO USE AI TO REASON OVER LARGE AMOUNTS OF DATA, TO CREATE THE
AMOUNTS OF DATA, TO CREATE THE FUNCTIONALITY, TO CREATE THE
FUNCTIONALITY, TO CREATE THE DISRUPTION, AND THAT I THINK IS
DISRUPTION, AND THAT I THINK IS WHAT IS REALLY VERY DIFFERENT.
WHAT IS REALLY VERY DIFFERENT. THIS IS THE CONTEXT THAT
THIS IS THE CONTEXT THAT MOTIVATES US.
MOTIVATES US. OUR MISSION IS TO EMPOWER EVERY
OUR MISSION IS TO EMPOWER EVERY PERSON AND EVERY ORGANIZATION ON
PERSON AND EVERY ORGANIZATION ON THE PLANET TO ACHIEVE MORE.
THE PLANET TO ACHIEVE MORE. FOR US, THESE ARE ABSOLUTELY
FOR US, THESE ARE ABSOLUTELY MORE THAN JUST A SET OF WORDS.
MORE THAN JUST A SET OF WORDS. THERE ARE MANY KEY ELEMENTS TO
THERE ARE MANY KEY ELEMENTS TO IT.
IT. THE FIRST PIECE TO ME IS THE
THE FIRST PIECE TO ME IS THE FOCUS ON BOTH PEOPLE AND
FOCUS ON BOTH PEOPLE AND INSTITUTIONS THAT PEOPLE BUILD.
INSTITUTIONS THAT PEOPLE BUILD. IN MANY CASES I THINK WE
IN MANY CASES I THINK WE SOMETIMES PAY A LOT OF HOMAGE TO
SOMETIMES PAY A LOT OF HOMAGE TO THE INGEN WITTY OF PEOPLE AND,
THE INGEN WITTY OF PEOPLE AND, OF COURSE THAT IS THE KATE.
OF COURSE THAT IS THE KATE. PEOPLE ARE THE -- THEY'RE
PEOPLE ARE THE -- THEY'RE INGENUITY IS WHAT MAKES THINGS
INGENUITY IS WHAT MAKES THINGS HAPPEN.
HAPPEN. WHAT WE DO AS INDIVIDUALS TO
WHAT WE DO AS INDIVIDUALS TO BUILD INSTITUTIONS,
BUILD INSTITUTIONS, ORGANIZATIONS, AND TO ME WHEN WE
ORGANIZATIONS, AND TO ME WHEN WE THINK ABOUT EVEN OUR SOFTWARE
THINK ABOUT EVEN OUR SOFTWARE PRODUCTS, WE CARE DEEPLY ABOUT
PRODUCTS, WE CARE DEEPLY ABOUT REALLY THOSE ORGANIZATIONS AND
REALLY THOSE ORGANIZATIONS AND INSTITUTIONS THAT YOU ARE TRYING
INSTITUTIONS THAT YOU ARE TRYING TO BUILD AND MAKE SURE THAT WE
TO BUILD AND MAKE SURE THAT WE ACCOUNT FOR IT AS A FIRST-CLASS
ACCOUNT FOR IT AS A FIRST-CLASS CONSTRUCT IN HOW WE THINK ABOUT
CONSTRUCT IN HOW WE THINK ABOUT VALUE CREATION.
VALUE CREATION. OF COURSE, WE THINK ABOUT IT
OF COURSE, WE THINK ABOUT IT GLOBALLY.
GLOBALLY. I, MYSELF, AM A PRODUCT OF
I, MYSELF, AM A PRODUCT OF MICROSOFT'S DEMOCRATIZING FORCE
MICROSOFT'S DEMOCRATIZING FORCE REGION ME WHERE I WAS GROWING UP
REGION ME WHERE I WAS GROWING UP AND I ALWAYS REMIND MYSELF OF
AND I ALWAYS REMIND MYSELF OF THAT, BECAUSE IF NOT FOR THAT I
THAT, BECAUSE IF NOT FOR THAT I WOULDN'T BE WHERE I AM, AND TO
WOULDN'T BE WHERE I AM, AND TO BE ABLE TO HAVE THAT ALWAYS
BE ABLE TO HAVE THAT ALWAYS REINFORCED IN WHAT WE DO, HOW WE
REINFORCED IN WHAT WE DO, HOW WE DO IT, HOW WE TRULY BRING THESE
DO IT, HOW WE TRULY BRING THESE SOLUTIONS INTO ALL OF THE
SOLUTIONS INTO ALL OF THE MARKETS THAT WE WANT TO OPERATE
MARKETS THAT WE WANT TO OPERATE IN IS A HUGE PART, BECAUSE ALL
IN IS A HUGE PART, BECAUSE ALL OF YOU OPERATE GLOBALLY AND WE
OF YOU OPERATE GLOBALLY AND WE NEED TO BE ABLE TO SUPPORT THAT
NEED TO BE ABLE TO SUPPORT THAT GLOBAL ASPIRATION OF EVERY
GLOBAL ASPIRATION OF EVERY CUSTOMER OF OURS.
CUSTOMER OF OURS. BUT THE LAST PIECE IS PROBABLY
BUT THE LAST PIECE IS PROBABLY THE MOST SALIENT BUT MOST
THE MOST SALIENT BUT MOST IMPORTANT.
IMPORTANT. WHICH IS --
WHICH IS -- WE CAN'T AND SHOULD NOT
WE CAN'T AND SHOULD NOT CELEBRATE OUR TECHNOLOGY.
CELEBRATE OUR TECHNOLOGY. THE ONLY THING THAT'S WORTH
THE ONLY THING THAT'S WORTH CELEBRATING IS THE SUCCESS YOU
CELEBRATING IS THE SUCCESS YOU HAVE WITH OUR TECHNOLOGY.
HAVE WITH OUR TECHNOLOGY. ESPECIALLY IN TODAY'S AGE WHERE
ESPECIALLY IN TODAY'S AGE WHERE EVERY ONE OF YOU ARE GOING TO
EVERY ONE OF YOU ARE GOING TO ESSENTIALLY BUILD YOUR OWN
ESSENTIALLY BUILD YOUR OWN DIGITAL COMPANY AND DIGITAL
DIGITAL COMPANY AND DIGITAL COMPETENCY.
COMPETENCY. THE WAY WE HAVE TO MEASURE OUR
THE WAY WE HAVE TO MEASURE OUR SUCCESS IS HOW HAVE WE HELPED
SUCCESS IS HOW HAVE WE HELPED YOU BUILD THAT CAPABILITY?
YOU BUILD THAT CAPABILITY? WHAT SUCCESS HAVE YOU ACHIEVED
WHAT SUCCESS HAVE YOU ACHIEVED BECAUSE OF THAT CAPABILITY?
BECAUSE OF THAT CAPABILITY? THAT'S AT THE END OF THE DAY THE
THAT'S AT THE END OF THE DAY THE ONLY THING, IN FACT, THAT'S
ONLY THING, IN FACT, THAT'S EMBODIED EVEN IN OUR BUSINESS
EMBODIED EVEN IN OUR BUSINESS MODEL.
MODEL. BECAUSE WE ARE NOT GOING TO
BECAUSE WE ARE NOT GOING TO ACHIEVE ANY OF OUR LONG-TERM
ACHIEVE ANY OF OUR LONG-TERM BUSINESS GOALS IF WE JUST SAID,
BUSINESS GOALS IF WE JUST SAID, LET'S JUST LOOK AT US.
LET'S JUST LOOK AT US. HOW COOL WE ARE IN TERMS OF OUR
HOW COOL WE ARE IN TERMS OF OUR TECHNOLOGY.
TECHNOLOGY. I THINK THAT'S ABSOLUTELY ONE OF
I THINK THAT'S ABSOLUTELY ONE OF THE THINGS THAT IS ENDEMICALLY
THE THINGS THAT IS ENDEMICALLY WRONG WITH THE TECH SECTOR.
WRONG WITH THE TECH SECTOR. IT'S REALLY, THE QUESTION IS,
IT'S REALLY, THE QUESTION IS, WHAT IS IT THAT YOU CAN DO WITH
WHAT IS IT THAT YOU CAN DO WITH TECHNOLOGY TO TRULY MAKE AN
TECHNOLOGY TO TRULY MAKE AN IMPACT IN THE WORLD?
IMPACT IN THE WORLD? THAT'S WHAT NEEDS TO BE
THAT'S WHAT NEEDS TO BE CELEBRATED, AND THAT'S SOMETHING
CELEBRATED, AND THAT'S SOMETHING CORE TO OUR MISSION.
CORE TO OUR MISSION. NOW, THE GOAL, OF COURSE, AS I
NOW, THE GOAL, OF COURSE, AS I SAID, IS TO HELP DIGITAL
SAID, IS TO HELP DIGITAL TRANSFORMATION.
TRANSFORMATION. WHICH IS HAPPENING BOTH ON THE
WHICH IS HAPPENING BOTH ON THE PEOPLE'S SIDE AS WELL AS IN THE
PEOPLE'S SIDE AS WELL AS IN THE ORGANIZATIONAL SIDE.
ORGANIZATIONAL SIDE. MOST SPECIFICALLY WE THINK ABOUT
MOST SPECIFICALLY WE THINK ABOUT THESE FOUR OUTCOMES AND WILL
THESE FOUR OUTCOMES AND WILL COME BACK TO THIS MULTIPLE TIMES
COME BACK TO THIS MULTIPLE TIMES THROUGHOUT TODAY.
THROUGHOUT TODAY. THAT THE FOUR OUTCOMES THAT I
THAT THE FOUR OUTCOMES THAT I BELIEVE ALL OF YOU ARE SEEKING
BELIEVE ALL OF YOU ARE SEEKING ACROSS ANY INDUSTRY, HOW DO YOU
ACROSS ANY INDUSTRY, HOW DO YOU ENGAGE CUSTOMERS?
ENGAGE CUSTOMERS? HOW DO YOU EMPOWER MANY
HOW DO YOU EMPOWER MANY EMPLOYEES?
EMPLOYEES? HOW DO YOU OPTIMIZE YOUR
HOW DO YOU OPTIMIZE YOUR OPERATIONS AND CHANGE AND
OPERATIONS AND CHANGE AND TRANSFORM YOUR PRODUCTS AND EVEN
TRANSFORM YOUR PRODUCTS AND EVEN BUSINESS MODELS?
BUSINESS MODELS? THESE ARE BROADLY SPEAKING.
THESE ARE BROADLY SPEAKING. THE FOUR BIG DIGITAL
THE FOUR BIG DIGITAL TRANSFORMATION OUTCOMES AND
TRANSFORMATION OUTCOMES AND STRATEGIES THAT YOU ALL OF
STRATEGIES THAT YOU ALL OF PURSUING IN ALL OF THE DIFFERENT
PURSUING IN ALL OF THE DIFFERENT INDUSTRIES.
INDUSTRIES. NOW, IF YOU SORT OF SAY, WELL,
NOW, IF YOU SORT OF SAY, WELL, IN SOME SENSE WE'VE BEEN TRYING
IN SOME SENSE WE'VE BEEN TRYING TO DO THIS FOREVER.
TO DO THIS FOREVER. IT'S NOT NEW NEWS WE WANT TO
IT'S NOT NEW NEWS WE WANT TO ENGAGE CUSTOMERS OR EMPOWER
ENGAGE CUSTOMERS OR EMPOWER EMPLOYEES.
EMPLOYEES. BUT THE WAY WE ARE GOING TO GO
BUT THE WAY WE ARE GOING TO GO ABOUT IT THIS TIME, I THINK, IS
ABOUT IT THIS TIME, I THINK, IS PRETTY DRASTICALLY DIFFERENT.
PRETTY DRASTICALLY DIFFERENT. WE'VE BUILT IN THE PAST THINGS
WE'VE BUILT IN THE PAST THINGS LIKE YOUR SYSTEMS OF RECORD.
LIKE YOUR SYSTEMS OF RECORD. YOU'VE ALSO BUILT SYSTEMS OF
YOU'VE ALSO BUILT SYSTEMS OF ENGAGEMENT.
ENGAGEMENT. YOU ALSO INVESTED IN OFFICE AND
YOU ALSO INVESTED IN OFFICE AND OFFICE PRODUCTIVITY AND
OFFICE PRODUCTIVITY AND COMMUNICATIONS TOOLS.
COMMUNICATIONS TOOLS. THESE WERE ALL THINGS THAT WERE
THESE WERE ALL THINGS THAT WERE PUT IN PLACE IN THE HOPE THAT
PUT IN PLACE IN THE HOPE THAT THEY CAN ALL COME TOGETHER TO
THEY CAN ALL COME TOGETHER TO DRIVE BETTER ENGAGEMENT WITH
DRIVE BETTER ENGAGEMENT WITH CUSTOMERS, OR TO DRIVE MORE
CUSTOMERS, OR TO DRIVE MORE EMPOWERMENT TO YOUR EMPLOYEES,
EMPOWERMENT TO YOUR EMPLOYEES, OR CHANGE THE EFFICIENCY
OR CHANGE THE EFFICIENCY FRONTIER OF YOUR OPERATIONS.
FRONTIER OF YOUR OPERATIONS. BUT UNFORTUNATELY, ALL OF THEM
BUT UNFORTUNATELY, ALL OF THEM FELL A LITTLE SHORT.
FELL A LITTLE SHORT. THE ABILITY FOR US TO BE ABLE TO
THE ABILITY FOR US TO BE ABLE TO TRANSCEND ANY OF THESE TECH
TRANSCEND ANY OF THESE TECH CREATED CATEGORIES AND CREATE
CREATED CATEGORIES AND CREATE MORE OF A SYSTEM OF INTELLIGENCE
MORE OF A SYSTEM OF INTELLIGENCE THAT WORKS UNIQUELY FOR YOUR
THAT WORKS UNIQUELY FOR YOUR INDUSTRY, FOR YOUR BUSINESS,
INDUSTRY, FOR YOUR BUSINESS, THAT'S THE REAL PURSUIT.
THAT'S THE REAL PURSUIT. WHEN WE SORT OF SAY ENGAGING
WHEN WE SORT OF SAY ENGAGING CUSTOMERS WE'RE NOT TALKING
CUSTOMERS WE'RE NOT TALKING ABOUT BEING RESTRICTED TO ONE
ABOUT BEING RESTRICTED TO ONE SYSTEM OF RECORD OR SYSTEM OF
SYSTEM OF RECORD OR SYSTEM OF ENGAGEMENT.
ENGAGEMENT. IT'S NOT JUST ABOUT YOUR CRM
IT'S NOT JUST ABOUT YOUR CRM SYSTEM, BECAUSE MOST OF THE
SYSTEM, BECAUSE MOST OF THE INTERESTING WORK THAT YOU DO
INTERESTING WORK THAT YOU DO WITH CUSTOMERS HAPPENS OUTSIDE
WITH CUSTOMERS HAPPENS OUTSIDE OF YOUR CRM SYSTEM.
OF YOUR CRM SYSTEM. THE QUESTION, HOW DO YOU RELATE
THE QUESTION, HOW DO YOU RELATE IT BACK TO YOUR SYSTEM OF
IT BACK TO YOUR SYSTEM OF RECORD?
RECORD? THAT'S THE CHALLENGE.
THAT'S THE CHALLENGE. SAME WITH OPERATIONS.
SAME WITH OPERATIONS. A GREAT, HAPPY PATH, EXCEPT
A GREAT, HAPPY PATH, EXCEPT THERE ARE EXCEPTIONS, AND WHEN
THERE ARE EXCEPTIONS, AND WHEN EXCEPTIONS HAPPEN THEY HAPPEN
EXCEPTIONS HAPPEN THEY HAPPEN OUTSIDE THE SYSTEM AND THE
OUTSIDE THE SYSTEM AND THE ABILITY TO RELATE THOSE
ABILITY TO RELATE THOSE EXCEPTIONS BACK TO THE SYSTEM,
EXCEPTIONS BACK TO THE SYSTEM, THAT FEEDBACK LOOP IS WHAT WE
THAT FEEDBACK LOOP IS WHAT WE DESCRIBE AS THIS SYSTEM OF
DESCRIBE AS THIS SYSTEM OF INTELLIGENCE
INTELLIGENCE UNTIL YOU MEASURE YOURSELF AS
UNTIL YOU MEASURE YOURSELF AS SAYING, DO I HAVE FOR EACH ONE
SAYING, DO I HAVE FOR EACH ONE OF THESE DIGITAL
OF THESE DIGITAL TRANSFORMATIONAL OUTCOMES A
TRANSFORMATIONAL OUTCOMES A FEEDBACK LOOP WHERE WHEN
FEEDBACK LOOP WHERE WHEN SOMETHING HAPPENS, AN
SOMETHING HAPPENS, AN OBSERVATION OR EVENT IN THE
OBSERVATION OR EVENT IN THE FIELD, AND IT FLOWS ALL THE WAY
FIELD, AND IT FLOWS ALL THE WAY BACK TO SOME ANALYTICAL OR
BACK TO SOME ANALYTICAL OR PREDICTIVE POWER, WHICH THEN
PREDICTIVE POWER, WHICH THEN ALLOWS YOU TO CHANGE THAT
ALLOWS YOU TO CHANGE THAT OUTCOME, THAT'S REALLY WHAT IT
OUTCOME, THAT'S REALLY WHAT IT IS.
IS. IT'S NOT ABOUT JUST RECORDING
IT'S NOT ABOUT JUST RECORDING SOMETHING.
SOMETHING. IT'S NOT JUST ABOUT DOING
IT'S NOT JUST ABOUT DOING ANALYSIS OR JUST TAKING ACTION.
ANALYSIS OR JUST TAKING ACTION. IT'S ABOUT THOSE THREE THINGS IN
IT'S ABOUT THOSE THREE THINGS IN ONE VIRTUOUS FEEDBACK CYCLE.
ONE VIRTUOUS FEEDBACK CYCLE. TO US, THOSE SYSTEMS OF
TO US, THOSE SYSTEMS OF INTELLIGENCE IS WHAT WE NOW SEEK
INTELLIGENCE IS WHAT WE NOW SEEK TO CREATE ACROSS ALL FOUR
TO CREATE ACROSS ALL FOUR TRANSITIONAL OUTCOMES.
TRANSITIONAL OUTCOMES. AND THE QUESTION IS, THEN, WHAT
AND THE QUESTION IS, THEN, WHAT ARE THE LEVERS OR WHAT'S THE WAY
ARE THE LEVERS OR WHAT'S THE WAY TO GO ABOUT IT IT?
TO GO ABOUT IT IT? I'LL CLAIM THERE ARE THREE
I'LL CLAIM THERE ARE THREE MASSIVE THINGS THAT ARE CHANGING
MASSIVE THINGS THAT ARE CHANGING THAT YOU COULD TAKE ADVANTAGE OF
THAT YOU COULD TAKE ADVANTAGE OF AS YOU PURSUE THIS MISSION TO
AS YOU PURSUE THIS MISSION TO CREATE YOUR OWN SYSTEMS OF
CREATE YOUR OWN SYSTEMS OF INTELLIGENCE.
INTELLIGENCE. THE FIRST IS BREAKING DOWN THESE
THE FIRST IS BREAKING DOWN THESE MONOLITHIC SUITES AND MOVING
MONOLITHIC SUITES AND MOVING AWAY FROM THOSE MONOLITHIC
AWAY FROM THOSE MONOLITHIC SUITES TO THESE MODULAR BUSINESS
SUITES TO THESE MODULAR BUSINESS PROCESS APPLICATIONS.
PROCESS APPLICATIONS. AND THAT'S WHAT WE DID WITH
AND THAT'S WHAT WE DID WITH DYNAMICS 365.
DYNAMICS 365. SO WHEN WE LAUNCHED IT IN
SO WHEN WE LAUNCHED IT IN NOVEMBER, THE IDEA WAS NOT JUST
NOVEMBER, THE IDEA WAS NOT JUST TO TAKE WHAT WE HAD WITH
TO TAKE WHAT WE HAD WITH DYNAMICS CRM OR DYNAMICS CRP,
DYNAMICS CRM OR DYNAMICS CRP, MOVE IT TO THE CLOUD AND OFFER A
MOVE IT TO THE CLOUD AND OFFER A CLOUD SERVICE, IT'S A MUCH MORE
CLOUD SERVICE, IT'S A MUCH MORE FUNDAMENTAL CHANGE IN THE
FUNDAMENTAL CHANGE IN THE ARCHITECTURE OF WHAT IS
ARCHITECTURE OF WHAT IS DYNAMICS.
DYNAMICS. FOR EXAMPLE, MANY OF OUR
FOR EXAMPLE, MANY OF OUR CUSTOMERS THAT, JUDSEN AND JAMES
CUSTOMERS THAT, JUDSEN AND JAMES WILL TALK ABOUT, WOULD START
WILL TALK ABOUT, WOULD START WITH, SAY, AN IOT PROJECT IN
WITH, SAY, AN IOT PROJECT IN ARAB E
WITH, SAY, AN IOT PROJECT IN ARA
ARA ASSURE, BET
ARA ASSURE, BWHETHER COLLECTING LOTS
ARA ASSURE, BWHETHER COLLECTING LOT
ASSURE, BWHETHER COLLECTING LOT OF DATA.
OF DATA. THAT PROJECT WITH LOTS OF DATA
THAT PROJECT WITH LOTS OF DATA RAHN DIE VIEWS
THAT PROJECT WITH LOTS OF DATA RAHN DIE VIEWENDEZVOUSES WITH T
RAHN DIE VIEWENDEZVOUSES WITH T WANT TO CREATE PREDICTIONS WITH
WANT TO CREATE PREDICTIONS WITH THAT, DO SOMETHING LIKE
THAT, DO SOMETHING LIKE PREVENTIVE MAINTENANCE WHICH
PREVENTIVE MAINTENANCE WHICH STARTS WITH BEING ABLE TO
STARTS WITH BEING ABLE TO PREDICT.
PREDICT. ONCE YOU SAY, WELL, I HAVE A
ONCE YOU SAY, WELL, I HAVE A PREDICTION, YOU'VE GOT TO TAKE
PREDICTION, YOU'VE GOT TO TAKE SOME ACTION ON THAT PREDICTION.
SOME ACTION ON THAT PREDICTION. NO POINT IN SAYING I PREDICTED
NO POINT IN SAYING I PREDICTED SOMETHING HATS GOING TO BREAK
SOMETHING HATS GOING TO BREAK DOWN AND NOT DO ANYTHING ABOUT
DOWN AND NOT DO ANYTHING ABOUT IT.
IT. THEREFORE, THAT BECOMES A FIELD
THEREFORE, THAT BECOMES A FIELD SERVICE, PROCESS OUGHT MAKE
SERVICE, PROCESS OUGHT MAKE MATION.
MATION. ONCE YOU ARE IN FIELD SERVICE
ONCE YOU ARE IN FIELD SERVICE YOU NEED TOE ABLE TO TALK TO
YOU NEED TOE ABLE TO TALK TO YOUR INVENTORY SYSTEMS, NEED TO
YOUR INVENTORY SYSTEMS, NEED TO BE ABLE TO IN FACT TALK TO YOUR
BE ABLE TO IN FACT TALK TO YOUR MANUFACTURING SYSTEMS.
MANUFACTURING SYSTEMS. AND SO THEN ULTIMATELY IT WILL
AND SO THEN ULTIMATELY IT WILL BECOME A NEW AUTOMATION LOOP,
BECOME A NEW AUTOMATION LOOP, AND IT IS NOT ABOUT YOU KNOW,
AND IT IS NOT ABOUT YOU KNOW, REPLACING AN AUTOMATION LOOP YOU
REPLACING AN AUTOMATION LOOP YOU HAD IN THE PAST.
HAD IN THE PAST. IT'S A COMPLETE NEW LOOP.
IT'S A COMPLETE NEW LOOP. AND THEY NEEDED THAT MOCH LAMP
IT'S A COMPLETE NEW LOOP. AND THEY NEEDED THAT MOCH UDULA
AND THEY NEEDED THAT MOCH UDULA TO CONNECT THE PIECES.
TO CONNECT THE PIECES. THAT'S WHAT WE NEED TO BUILD
THAT'S WHAT WE NEED TO BUILD INTO DYNAMICS OF 365.
INTO DYNAMICS OF 365. CHAIN IT WITH ANY OTHER MODULE,
CHAIN IT WITH ANY OTHER MODULE, AS OPPOSED TO DIFFERENT MODULES.
AS OPPOSED TO DIFFERENT MODULES. YOU DON'T HAVE TO SWEET UP.
YOU DON'T HAVE TO SWEET UP. IN FACT FOR YOUR SPECIFIC
IN FACT FOR YOUR SPECIFIC BUSINESS PRACTICE YOU IT CAKE
BUSINESS PRACTICE YOU IT CAKE TH
BUSINESS PRACTICE YOU IT CAKE T
T TAKE THE AUTOMATION YOU NEED AND
TAKE THE AUTOMATION YOU NEED AND COMPOSE IT.
COMPOSE IT. NETWORK WAY OF THINKING OF
NETWORK WAY OF THINKING OF BUSINESS PROCESS APPLICATIONS,
BUSINESS PROCESS APPLICATIONS, MODULAR WAY OF THINKING IS WHAT
MODULAR WAY OF THINKING IS WHAT DYNAMICS FACILITATES.
DYNAMICS FACILITATES. THE SECOND CHALLENGE IS, EVEN IF
THE SECOND CHALLENGE IS, EVEN IF YOU HAVE ALL OF THESE MODERN
YOU HAVE ALL OF THESE MODERN MODULES, AND THEY'RE MODULAR,
MODULES, AND THEY'RE MODULAR, THE DATA IS STILL CAPTAIN IRAN,
THE DATA IS STILL CAPTAIN IRAN, YOU WOULD
THE DATA IS STILL CAPTAIN IRAN, YOU WOUL
THE DATA IS STILL CAPTAIN IRAN, YOU
YOU -- CAT IV
YOU -- CAT PTIVE.
-- CAT PTIVE. IT'S RICH AND CONNECTED SILOS
IT'S RICH AND CONNECTED SILOS AND MORE PARTICULARLY, DATA
AND MORE PARTICULARLY, DATA SILOS OF PRODUCTIVITY IN
SILOS OF PRODUCTIVITY IN BUSINESS APPLICATION.
BUSINESS APPLICATION. ALSO CATEGORIES.
ALSO CATEGORIES. IT'S NOT GOOD ENOUGH TO BRING
IT'S NOT GOOD ENOUGH TO BRING THESE TOGETHER.
THESE TOGETHER. WHAT ABOUT WHERE THE WORK REALLY
WHAT ABOUT WHERE THE WORK REALLY GETS DONE, WHICH IS IN A TOOL
GETS DONE, WHICH IS IN A TOOL LIKE OFFICE 365?
LIKE OFFICE 365? AND THIS IS WHERE WE WANT THE
AND THIS IS WHERE WE WANT THE DATA MODEL ITSELF TO BECOME A
DATA MODEL ITSELF TO BECOME A CONNECTED DATA GRAPH.
CONNECTED DATA GRAPH. INSTEAD OF HAVING SILOS, IMAGINE
INSTEAD OF HAVING SILOS, IMAGINE A WORLD WHERE EVERYTHING
A WORLD WHERE EVERYTHING UNDERNEATH THESE APPLICATIONS IS
UNDERNEATH THESE APPLICATIONS IS ADDRESSABLE IN THE CONTEXT OF
ADDRESSABLE IN THE CONTEXT OF THOSE SYSTEMS OF INTELLIGENCE
THOSE SYSTEMS OF INTELLIGENCE THAT YOU ARE CREATING?
THAT YOU ARE CREATING? SO THAT YOU CAN THEN ADD AI.
SO THAT YOU CAN THEN ADD AI. ADD INTELLIGENCE.
ADD INTELLIGENCE. SO THERE'S THIS ONE FEATURE OF
SO THERE'S THIS ONE FEATURE OF OUR CRM PRODUCT WHICH DOES
OUR CRM PRODUCT WHICH DOES ESSENTIALLY MEASURE THE
ESSENTIALLY MEASURE THE RELATIONSHIP HELP, YOU KNOW,
RELATIONSHIP HELP, YOU KNOW, LEAD SCORING, THOSE THING
LEAD SCORING, THOSE THING THERE'S FOREVER.
THERE'S FOREVER. ECONOMIC MODELS CREATED AND YOU
ECONOMIC MODELS CREATED AND YOU WOULD LITERALLY GO IN AND SORT
WOULD LITERALLY GO IN AND SORT OF LOOK AT ALL OF THE LEADING
OF LOOK AT ALL OF THE LEADING ATTRIBUTES AND ESSENTIALLY RUN
ATTRIBUTES AND ESSENTIALLY RUN THIS MODEL AND COME UP WITH THE
THIS MODEL AND COME UP WITH THE SCORES, BUT A MODERN WAY TO
SCORES, BUT A MODERN WAY TO THINK ABOUT THIS, THOUGH, IS TO
THINK ABOUT THIS, THOUGH, IS TO REALLY LOOK AT THE COMMUNICATION
REALLY LOOK AT THE COMMUNICATION CHANNELS.
CHANNELS. WHAT'S HAPPENING IN LINKEDIN, IN
WHAT'S HAPPENING IN LINKEDIN, IN YOUR OUTLOOK?
YOUR OUTLOOK? WHAT'S HAPPENING IN ALL THE
WHAT'S HAPPENING IN ALL THE OTHER PLACES?
OTHER PLACES? WITH PEOPLE IN YOUR ORGANIZATION
WITH PEOPLE IN YOUR ORGANIZATION AND THAT CUSTOMER IN ORDER TO BE
AND THAT CUSTOMER IN ORDER TO BE ABLE TO MEASURE THE ESSENTIAL
ABLE TO MEASURE THE ESSENTIAL RELATIONSHIP INDEX.
RELATIONSHIP INDEX. SO TO ME THAT ABILITY TO REASON
SO TO ME THAT ABILITY TO REASON WITHOUT BEING BOUND TO ANY ONE
WITHOUT BEING BOUND TO ANY ONE APPLICATION IS TRANSFORMATIVE
APPLICATION IS TRANSFORMATIVE AND THAT'S WHAT WE MEAN BY
AND THAT'S WHAT WE MEAN BY ARTIFICIAL INTELLIGENCE ON TOP
ARTIFICIAL INTELLIGENCE ON TOP OF THIS CONNECTIVE GRAPH.
OF THIS CONNECTIVE GRAPH. SO OFFICE 365, DYNAMICS 365
SO OFFICE 365, DYNAMICS 365 LINKEDIN, ALL COME TOGETHER AS
LINKEDIN, ALL COME TOGETHER AS THIS ONE DATA PLAIN FOR YOU TO
THIS ONE DATA PLAIN FOR YOU TO BE ABLE TO RE-ENGINEER, TO BE
BE ABLE TO RE-ENGINEER, TO BE ABLE TO BUILD THOSE SYSTEMS OF
ABLE TO BUILD THOSE SYSTEMS OF INTELLIGENCE.
INTELLIGENCE. THE THIRD AND PERHAPS MOST
THE THIRD AND PERHAPS MOST SALIENT ASPECT OF TRANSFORMATION
SALIENT ASPECT OF TRANSFORMATION OR LEVERS TO PULL TO ACHIEVE THE
OR LEVERS TO PULL TO ACHIEVE THE TRANSFORMATION IS SO FAR WE HAVE
TRANSFORMATION IS SO FAR WE HAVE BUILT A LOT OF THESE CUSTOM
BUILT A LOT OF THESE CUSTOM LOGIC.
LOGIC. RIGHT?
RIGHT? I MEAN, ONE OF THE BEST KEPT
I MEAN, ONE OF THE BEST KEPT SECRETS OF ALL OF BUSINESS
SECRETS OF ALL OF BUSINESS APPLICATIONS INDUSTRY IS THAT
APPLICATIONS INDUSTRY IS THAT EVERYBODY COMES SAYS WE HAVE THE
EVERYBODY COMES SAYS WE HAVE THE SOLUTION.
SOLUTION. EXCEPT WE HAVE THE BEGINNINGS OF
EXCEPT WE HAVE THE BEGINNINGS OF A SOLUTION, NOT THE SOLUTION.
A SOLUTION, NOT THE SOLUTION. YOU ALL KNOW ALL OF THE WORK YOU
YOU ALL KNOW ALL OF THE WORK YOU PUT IN TO ACTUALLY MAKE IT FIT
PUT IN TO ACTUALLY MAKE IT FIT YOUR FUNCTION, YOUR BUSINESS
YOUR FUNCTION, YOUR BUSINESS PROCESS, AND BY THE WAY, IT'S
PROCESS, AND BY THE WAY, IT'S NOT CONSTANT IN TIME, BECAUSE
NOT CONSTANT IN TIME, BECAUSE BUSINESSES ARE NOT STATIC.
BUSINESSES ARE NOT STATIC. YOU DON'T DEPLOY A SYSTEM AND
YOU DON'T DEPLOY A SYSTEM AND SAY, WELL, THAT'S IT.
SAY, WELL, THAT'S IT. I DON'T HAVE TO MAKE A SINGLE
I DON'T HAVE TO MAKE A SINGLE CHANGE ANYMORE, BECAUSE
CHANGE ANYMORE, BECAUSE BUSINESSES DON'T RUN THAT WAY.
BUSINESSES DON'T RUN THAT WAY. SO THE FACT THAT CHANGE IS
SO THE FACT THAT CHANGE IS CONSTANT AND BUSINESS SYSTEMS
CONSTANT AND BUSINESS SYSTEMS HAVE TO CHANGE WITH YOUR
HAVE TO CHANGE WITH YOUR BUSINESSES CHANGING, THAT MEANS
BUSINESSES CHANGING, THAT MEANS YOU NEED A FANTASTIC
YOU NEED A FANTASTIC EX-TENSABILITY MODEL, BUT THE
EX-TENSABILITY MODEL, BUT THE PROBLEM IS THOSE EX-TENSABLE
PROBLEM IS THOSE EX-TENSABLE MODELS ARE ALL DIFFERENT.
MODELS ARE ALL DIFFERENT. IMPEDANCE BETWEEN ONE MODEL IN
IMPEDANCE BETWEEN ONE MODEL IN YOUR ERP SYSTEM, ANOTHER IN YOUR
YOUR ERP SYSTEM, ANOTHER IN YOUR CRM SYSTEM, HAPPENS TO BE
CRM SYSTEM, HAPPENS TO BE DIFFERENT THAT'S WHAT'S
DIFFERENT THAT'S WHAT'S HAPPENING IN YOUR PRODUCTIVITY
HAPPENING IN YOUR PRODUCTIVITY AND COMMUNICATIONS, THEN A REAL
AND COMMUNICATIONS, THEN A REAL CHALLENGE, BECAUSE YOU ARE
CHALLENGE, BECAUSE YOU ARE TRYING TO COMPOSE ON TOP OF IT
TRYING TO COMPOSE ON TOP OF IT ANOTHER MIDDLE WARE PRODUCT YOU
ANOTHER MIDDLE WARE PRODUCT YOU BUY FOR DOING WORK FLOW.
BUY FOR DOING WORK FLOW. SO TO US, CRACKING THAT OPEN,
SO TO US, CRACKING THAT OPEN, MAKING SURE THAT THERE IS ONE
MAKING SURE THAT THERE IS ONE CUSTOMIZATION, ONE DATA MODEL TO
CUSTOMIZATION, ONE DATA MODEL TO BUILD COMPOSITE APPS IS IS A
BUILD COMPOSITE APPS IS IS A HUGE PART OF WHAT I THINK IS THE
HUGE PART OF WHAT I THINK IS THE BREAKTHROUGH ACHIEVED WITH SOME
BREAKTHROUGH ACHIEVED WITH SOME OF THE TOOLING YOU WILL SEE
OF THE TOOLING YOU WILL SEE TODAY.
TODAY. SO THESE THREE THINGS ARE REALLY
SO THESE THREE THINGS ARE REALLY WHAT MAKES UP THESE MODERN
WHAT MAKES UP THESE MODERN BUSINESS APPLICATIONS SUITE THAT
BUSINESS APPLICATIONS SUITE THAT I THINK WE ARE READY IN SOME
I THINK WE ARE READY IN SOME SENSE TO BE ABLE TO ACHIEVE THAT
SENSE TO BE ABLE TO ACHIEVE THAT TRANSFORMATIVE POWER OF BUILDING
TRANSFORMATIVE POWER OF BUILDING SYSTEMS OF INTELLIGENCE.
SYSTEMS OF INTELLIGENCE. THAT ARE UNIQUE TO YOUR
THAT ARE UNIQUE TO YOUR INDUSTRY.
INDUSTRY. UNIQUE TO YOUR BUSINESS.
UNIQUE TO YOUR BUSINESS. THAT KEEP UP WITH THAT PACE OF
THAT KEEP UP WITH THAT PACE OF CHANGE THAT YOU ARE DRIVING
CHANGE THAT YOU ARE DRIVING INSIDE OF YOUR BUSINESS.
INSIDE OF YOUR BUSINESS. AND TO US, THE REST OF WHAT YOU
AND TO US, THE REST OF WHAT YOU HEAR TODAY IS ALL ABOUT BRINGING
HEAR TODAY IS ALL ABOUT BRINGING THIS TO LIFE.
THIS TO LIFE. HOW OUR CUSTOMERS ARE USING IT?
HOW OUR CUSTOMERS ARE USING IT? WHAT'S THE WAY TO GO ABOUT,
WHAT'S THE WAY TO GO ABOUT, WHAT'S THE JOURNEY LOOK LIKE?
WHAT'S THE JOURNEY LOOK LIKE? BECAUSE THAT'S WHERE WE WANT TO
BECAUSE THAT'S WHERE WE WANT TO BE ABLE TO HAVE THAT DEEP
BE ABLE TO HAVE THAT DEEP PARTNERSHIP.
PARTNERSHIP. SO I'M REALLY, REALLY EXCITED
SO I'M REALLY, REALLY EXCITED ABOUT THE PROGRESS WE HAVE MADE,
ABOUT THE PROGRESS WE HAVE MADE, BUT PERHAPS I'M MORE EXCITED
BUT PERHAPS I'M MORE EXCITED ABOUT THE LEARNING THAT WE HAVE
ABOUT THE LEARNING THAT WE HAVE NOW GOTTEN ON TO, WHICH IS OUR
NOW GOTTEN ON TO, WHICH IS OUR OWN FEEDBACK LOOP.
OWN FEEDBACK LOOP. IT IS REALLY THE AMBITIONS THAT
IT IS REALLY THE AMBITIONS THAT YOU HAVE TO FUNDAMENTALLY
YOU HAVE TO FUNDAMENTALLY TRANSFORM YOUR BUSINESS,
TRANSFORM YOUR BUSINESS, FUNDAMENTALLY CHANGE YOUR
FUNDAMENTALLY CHANGE YOUR INDUSTRY THAT IS DRIVING A LOT
INDUSTRY THAT IS DRIVING A LOT OF OUR INNOVATION.
OF OUR INNOVATION. BECAUSE IF YOU THINK ABOUT HOW
BECAUSE IF YOU THINK ABOUT HOW WE HAVE MADE PROGRESS, WE
WE HAVE MADE PROGRESS, WE OURSELVES HAVE GOTTEN INTO THESE
OURSELVES HAVE GOTTEN INTO THESE FEEDBACK CYCLES WITH OUR
FEEDBACK CYCLES WITH OUR CUSTOMERS AND OUR PARTNERS WHO
CUSTOMERS AND OUR PARTNERS WHO HAVE DRIVEN WHAT WE DO NEXT, HOW
HAVE DRIVEN WHAT WE DO NEXT, HOW WE DO IT.
WE DO IT. HOW DO WE THINK ABOUT THE
HOW DO WE THINK ABOUT THE TECHNOLOGY ADVANCES?
TECHNOLOGY ADVANCES? AND TO ME, THIS COMBINATION OF
AND TO ME, THIS COMBINATION OF THINGS THAT WE HAVE BROUGHT
THINGS THAT WE HAVE BROUGHT TOGETHER ARE REALLY HELPING US
TOGETHER ARE REALLY HELPING US PARTNER MUCH MORE DEEPLY THAN
PARTNER MUCH MORE DEEPLY THAN ANYTHING THAT WE MAY HAVE DONE,
ANYTHING THAT WE MAY HAVE DONE, BECAUSE MANY OF YOU HAVE BEEN
BECAUSE MANY OF YOU HAVE BEEN GREAT CUSTOMERS OF OURS BUT I
GREAT CUSTOMERS OF OURS BUT I SAY WE'RE GOING TO TRANSITION
SAY WE'RE GOING TO TRANSITION FROM THAT PHASE TO BECOMING
FROM THAT PHASE TO BECOMING DEEPER PARTNERS, WHERE WE WANT
DEEPER PARTNERS, WHERE WE WANT TO BE ABLE TO HELP YOU BUILD
TO BE ABLE TO HELP YOU BUILD YOUR SYSTEMS OF INTELLIGENCE,
YOUR SYSTEMS OF INTELLIGENCE, BUILD YOUR DIGITAL
BUILD YOUR DIGITAL TRANSFORMATION CAPABILITY.
TRANSFORMATION CAPABILITY. THAT'S HOW WE ARE GOING TO
THAT'S HOW WE ARE GOING TO MEASURE OUR SUCCESS GOING
MEASURE OUR SUCCESS GOING FORWARD.
FORWARD. AGAIN, THANK YOU SO VERY MUCH
AGAIN, THANK YOU SO VERY MUCH FOR SPENDING THE TIME TODAY.
FOR SPENDING THE TIME TODAY. I KNOW THAT JAMES AND JUDSEN AND
I KNOW THAT JAMES AND JUDSEN AND THE REST OF THE MICROSOFT TEAM
THE REST OF THE MICROSOFT TEAM ARE THRILLED TO BE ABLE TO HAVE
ARE THRILLED TO BE ABLE TO HAVE THIS DEEPER CONVERSATION ON A
THIS DEEPER CONVERSATION ON A VERY, VERY IMPORTANT AREA FOR
VERY, VERY IMPORTANT AREA FOR MICROSOFT, WHICH IS DYNAMICS 365
MICROSOFT, WHICH IS DYNAMICS 365 IN COMBINATION WITH EVERYTHING
IN COMBINATION WITH EVERYTHING ELSE WE ARE DOING.
ELSE WE ARE DOING. THANK YOU ALL VERY, VERY MUCH.
THANK YOU ALL VERY, VERY MUCH. [ APPLAUSE ]
For more infomation >> Baby Doll Bath Time Play M&M Chocolate with Learn Colors Video for Kids BDTKSE - Duration: 4:32. 
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