00:00 What is up, welcome to
00:05 333 Academy
00:06 I'm crystal Lindsay and I want to know,
00:09 have you heard about the good news on
00:12 Facebook?
Have you heard about Facebook 00:15
leads?
Did you think you're ready for 00:19
Facebook or do you find social media 00:23
daunting?
Look, chances are even if you 00:26
heard the good news about Facebook you 00:28
may very well see social media as 00:31
another to do another daunting task and 00:34
not know where to begin that's my role.
I 00:37
want to help you break through the 00:39
nonsense and figure out a way to make it 00:42
manageable.
Look, I know you're a toddler 00:44
learning to walk, that was what one of my 00:47
clients said this week describing her 00:49
experience with social media and so my 00:51
commitment to you is to get you the 00:53
roadmap and training to be able to be 00:56
successful on social and a lot of being 00:58
successful has to do with doing your 01:00
homework and being prepared.
So some of 01:03
you out there we're going to be really 01:05
excited, analytical types you just want 01:07
your to-do list so you could just check 01:08
it off 01:09
I've got your to-do list today, for those 01:11
others who are more creative types and 01:14
kind of go with the flow you may see 01:16
this to be almost overwhelming but don't 01:18
see this as a deterrent, you don't need 01:20
to do every single step perfectly but 01:23
this is to get you aware of what you can 01:25
do right now for practically ZERO 01:27
dollars to begin to get ready to make a 01:30
difference on social.
Look, make the most 01:33
of your time, efforts and money.
I hear 01:36
from so many solopreneurs and 01:38
entrepreneurs and real estate agents 01:40
that you're just overwhelmed by social 01:42
media and guess what, I'm passionate 01:44
about helping you harness the power of 01:47
LIVE video marketing because if 01:49
you're a solopreneur and you're watching 01:51
this and you're trying to figure out how 01:53
to break into social, you are my foster 01:56
kids of entrepreneur.
Wait, what does that 01:59
mean?
Yeah, you are my foster kids of 02:01
entrepreneurs that means you don't 02:03
necessarily have the resources and 02:04
structure you weren't bred for this, this 02:06
isn't something that comes 02:07
naturally, instead I want to get you the 02:10
practically FREE solutions.
So even if 02:13
you're a team of one with a minimal 02:15
marketing budget you can break through, 02:17
that's what I want because guess what I 02:20
just created a very special training on 02:22
three, two, one Facebook LIVE and before 02:27
you can really be successful at three, 02:28
two, one 02:29
Facebook LIVE, you have to feel 02:30
successful with your marketing first.
02:34 Marketing first before social, look
02:37 welcome to 333 Academy and this
02:40 is your special edition of social media
02:43 bootcamp.
Look, the Facebook LIVE 02:46
algorithm changes of 2018 have changed 02:51
the game, if your marketing in 2017 02:54
everything has changed.
So January 11th 02:57
of this year meant that now it costs 03:00
more to get less on social and the only 03:02
way you win is if you generate comments, 03:05
so that's forced us to really think 03:07
about one, is Facebook the right approach 03:10
for every business, it's by far the 03:12
biggest billboard but you have to have a 03:14
clear call to action, you have to have 03:16
marketing assets, you should upload your 03:18
contacts, direct market those people, 03:20
there are some specific things you 03:22
should be doing it and it takes just a 03:24
little bit of lead room to get ready for 03:26
it.
Now, I do have some practically free 03:29
solutions I keep giving you because 03:31
everybody's asking me with Facebook 03:33
becoming more and more expensive, what 03:35
can we do now for practically FREE 03:37
solutions?
Look, first of all 03:40
go LIVE, this is the fastest way to 03:42
generate comments and engagement and 03:44
lower your cost of marketing, need i say 03:48
more but if you're not on facebook and 03:50
you're not ready for it yet, i've been 03:51
talking about how to use email marketing 03:53
specifically MailChimp or bomb-bomb as a 03:56
way to be able to get ready and organize 03:59
your thoughts, your contacts your 04:01
call-to-action, your content, everything 04:03
to be able to launch that out but some 04:06
people find that still very overwhelming.
04:08 So I've got something else for you
04:10 alright?
This 04:12
is what I've got, LinkedIn Sales 04:14
Navigator, I've got Twitter Plus, I've got 04:18
YouTube Twitter Chats, those are the 04:21
sweet spots if you're looking to make a 04:23
difference and get practically feel FREE 04:26
social media solutions.
Instagram, you can 04:29
still hang in there with hashtags if 04:31
you're not boosting posts and get seen 04:33
it's getting harder as they are owned by 04:35
Facebook, so the same algorithm changes 04:38
are coming into play, you also can be 04:40
really successful the campaign on Nextdoor 04:42
or on Step, again we talked a little 04:45
bit about those last week, I want to 04:47
throw in a new one this week and that is 04:49
Chat BOTS.
So there is a way to automate 04:52
messages to somebody's facebook inbox 04:56
based on if they've commented on a post 05:00
so that's called a Chat Bot.
So you real 05:03
estate agents out there Chat Bots 05:05
are a great way to be able to take 05:09
a post about a listing and be able to 05:11
instantly send them the information on 05:12
how to get there or the directions or 05:15
the address or the special 05:16
call-to-action to attend, something like 05:18
that, so chat bots are a great way to be 05:21
able to follow up with leads and it also, 05:23
also bonus here allows you to be able to 05:28
start conversations with those who've 05:31
already commented to you.
All right, 05:34
that's a little extra FREE tip here but 05:36
I want to get into some market research 05:37
because chances are you've heard the 05:40
good news about Facebook, maybe you're 05:41
thinking about email marketing or not as 05:43
your social media bootcamp but here is 05:45
what you can do, one, set aside the time 05:50
to be able to identify what it is that's 05:53
driving your sales, do you have a clear 05:55
call to action?
Do you know which product 05:58
is driving your sales, which one is 06:01
producing 60 to 80% of your revenue?
06:03 Through Pareto's principle, there is one
06:06 type of client or one product that's
06:09 driving your business, if you can figure
06:12 out what that client is and what
06:15 the client specifically cares about then
06:17 mmm man, you can create compelling call
06:20 to actions, you could tell them what to
06:21 do, you can create free downloads,
06:23 whatever it is, right but think about it,
06:26 identify the product, think of what the
06:29 call-to-action is and get a FREE or
06:32 low-cost lead magnet, something kind of
06:36 like your bait, right
06:38 that's one.
Tip two, in addition to 06:41
figuring out what is your top selling 06:43
product, I want you to be able to also 06:45
find your niche.
Now, isn't that the same 06:49
as the product, think about it like this, 06:50
if you are in a selling a product and 06:53
that is your product, what is your niche 06:56
target audience that would want that 06:58
product?
Now we're getting into something 07:01
okay, now you got to think about how can 07:03
you stand out and that's through market 07:05
research.
So I'm doing a FREE training on 07:07
how to do market research effectively 07:10
and I want to guide you through being 07:12
able to look at some of your strategic 07:13
partners,industry professionals, 07:15
possibly your competitors 07:18
nationally, locally, to be able to see 07:20
what their top performing post is and 07:22
what their lowest performing post is.
So 07:24
through that process you're going to begin to
07:27 look at what's working and what's not
07:29 working and be able to identify
07:31 specifically how you can do it better.
So 07:35
I want you to take notes through this 07:36
process, I really encourage my clients to 07:38
keep a social media journal so you can 07:40
look back and see some of your insights 07:42
that you had the week before, the month 07:43
before, whatever it is, so you're out 07:46
there and you're doing your market 07:47
research and you see somebody who's 07:49
really doing something well in your 07:50
industry, what is their top performing 07:53
post?
Just click on the word 'video' or 07:55
'post' when you get to their profile and 07:57
you'll see all their posts or all their 07:59
video come right in front of you, alright.
08:01 Once you see that, identify the top
08:04 performing post, how do you define a top
08:06 performing post?
Well, you need to be 08:08
looking at what's generating engagements?
08:10 We know through the January 11th
08:12 Facebook live algorithm update that
08:14 comments are what drives exposure, so if
08:18 you can look at each post and figuring
08:19 out which one gets the most comments,
08:21 you'll know which one is the most
08:22 successful.
Likes are important too but 08:25
comments are what's going to 08:27
get you seen on Facebook.
So as you're 08:29
doing market research, go to the channel 08:31
that you're focusing on, if you want to 08:33
hit Instagram, if that's where your 08:35
target audience is or if you want to go 08:37
after Facebook and go there 08:39
stay on that platform while you're doing 08:41
your market research and make sure you 08:44
build up all of this, this research to one 08:47
culmination, are you ready for this?
You 08:50
need to find your social media role 08:52
model, that's right, social media role 08:55
model, what does that mean?
That means I 08:57
need you to proactively look at who it 09:00
is in your industry who's being 09:02
successful?
It's usually better if 09:04
they're not in your media sphere but 09:06
look nationally, what's working?
What's 09:09
not working?
Think creative, if you're a 09:12
real estate agent, maybe it's not an 09:14
agent that you want to model it after, 09:15
maybe it's a stager or a broker or maybe 09:18
it's a brokerage or a lender, think 09:21
outside the box, don't just think who's 09:23
in my exact position and being 09:24
successful, you want to find a social 09:26
media role model for your same target 09:30
audience, that's the core part.
So if 09:33
you're going after first-time homebuyers, 09:35
don't go after and find a social media 09:37
role model going after the luxury market 09:39
right, you want to find somebody who's 09:41
also going after first-time home buyers.
09:43 So that's a little bit of what I want
09:45 you to do specifically on how to create
09:49 market research, in addition to that I
09:52 want you to start creating some
09:53 assets yourself.
So I want you to get 09:56
comfortable Google Drive, I want you to 09:58
get your logo out, I want you to get your 10:00
slogan, you don't have to do any things 10:02
yet but these are things you should have 10:03
in your your pocket when you're ready to 10:05
be on social, okay.
I want you to start 10:07
collecting some marketing assets, do you 10:09
have images already on your phone, do 10:11
your colleagues have images on their 10:12
phone, you know is it something you can 10:14
pull down off the website, edit but copy 10:16
paste that content into a word doc, get 10:18
all of your written and visual assets in 10:20
one place, that's what you want to do to 10:23
be able to get ready to go LIVE on 10:26
social.
Once you do your market research, 10:27
go ahead and flush out those marketing 10:30
assets and then I want you to start 10:32
creating videos.
This is where it gets 10:34
really fun.
So you could go ahead and 10:37
create a pre-recorded 10:38
video on your phone, just like this you 10:40
put your phone sideways, 10:41
go-live, sit in front of a nice bright 10:43
window and let the light wash over you.
10:45 Now, if you're not ready to go LIVE, you
10:49 can easily just do this on your phone
10:51 like I just described, you don't need to
10:53 be LIVE for it to be successful.
You 10:55
could take that same video and get this 10:58
you guys, take that video and upload it 11:00
to YouTube for FREE and then get a 11:04
transcription for FREE, then turn that 11:07
transcription into a blog for pretty 11:09
much FREE.
It takes a little bit of work 11:12
but chances are if you have done your 11:15
SEO analysis or have any idea what those 11:19
terms are that your clients are 11:20
searching for in line, you could put 11:22
those into a blog and make a really 11:23
excuse me, put that into a transcription and 11:26
make a really compelling blog.
Next up 11:28
after that, I want you to get all of your 11:30
emails in one place.
I've been telling 11:32
you the good news time and time again 11:33
that you can direct market your existing 11:36
sphere on Facebook.
So what I need you to 11:39
do now is be able to organize your 11:41
contacts, go through your LinkedIn and 11:44
pull those down, go through your Gmail 11:46
pull those down, your Twitter, your 11:47
Facebook, we can pull them all down and 11:49
I've got FREE trainings on how 11:51
to get it done.
So let me know where 11:54
you're getting stuck but pull all of 11:56
your emails into one place, you're going 11:58
to need those when you get into social.
11:59 The next thing you should do if you're
12:01 really feeling gung-ho is get your
12:03 Linkedin optimized.
Look, your Linkedin 12:06
contacts are the people who are your 12:08
professional contacts, because of 12:10
LinkedIn standard about not connecting 12:12
with people that you don't know, this is 12:14
probably the most concentrated base of 12:16
your professional networks, that means 12:18
you get to unabashedly be able to self 12:21
promote and talk about the good news of 12:22
your business without competing between 12:24
Ken and birthdays or 12:26
Miley Cyrus and babies, you are on 12:30
LinkedIn not Facebook, so the power of 12:33
LinkedIn is so powerful in terms of 12:35
being able to direct market those people 12:37
about your products, you can reach 12:39
out, set appointments all of that but you 12:41
can also pull down those contacts and 12:43
put them into Facebook and go after them 12:45
and direct marketing, alright so 12:48
hopefully that's inspiring you to get it 12:50
all in one place because 12:51
who are the people who are most likely 12:52
to engage with your post or who are most 12:55
likely to be able to convert to being a 12:57
client, mm-hmm have you thought about 12:59
that?
13:00 It's the ones who you already know, like
13:04 and trust and know, like and trust you.
13:05 Those are the emails I'm telling you
13:07 how to get, so take the time, comment
13:10 below, I'll get you the trainings so you
13:12 can do this, you can do it in a matter of
13:13 an hour, 30 minutes, 20 minutes, sit down
13:16 and take the time, all right and lastly
13:19 if you're really feeling up for it, set
13:20 up your email marketing system because
13:22 it's important to be able to organize
13:25 your content and your assets.
Even if 13:28
you've never sent a word in email it's 13:30
still a helpful process, it is for free on 13:33
MailChimp and for less than 2,000 13:35
contacts and for that amount you can 13:37
begin or have a place to 13:39
organize your contacts, start to drop 13:40
your video assets, start to get clear on 13:43
your call to message and hey bonus 13:45
points if you can send it out and create 13:47
written and video word-of-mouth, that's 13:50
how you create buzz and get people to 13:52
show up when you go LIVE, alright.
So if 13:54
you are sitting in a place where you are 13:57
not able to actualize your dreams of 14:00
Facebook liens because you don't have a 14:02
marketing budget or you're just feeling 14:03
so overwhelmed and it's daunting you 14:05
don't even know how to start and make it 14:07
manageable, use this as a checklist to 14:09
organize yourself for social.
Then I want 14:12
you to go ahead and identify that top 14:13
performing product, figure out how you 14:15
can break a myth and start creating 14:17
3-minute product videos, under 3 minutes, 14:20
one to three minutes on how to overcome 14:22
FAQs about that product.
If you did 14:25
just that you're like 85% done but the 14:28
other tips I gave you will 14:29
prepare you for social as well.
So good 14:32
news is I've got you covered.
14:33 I've got FREE videos on how to pull down
14:35 your Linkedin contacts, FREE videos on
14:37 how to pull down your gmail contacts,
14:39 your Facebook friends, your twitter
14:41 contacts, your Instagram followers, it
14:43 doesn't matter.
So take the time to 14:45
organize your contacts and do your 14:47
market research so that you can find 14:50
your social media role model because 14:52
it's all about getting leads on social 14:54
and it is possible 14:55
I've helped so many entrepreneurs be 14:58
able to go from a place of seeing social 15:00
media as something that's daunting and 15:01
overwhelming and be able to step into 15:04
their abilities and comfort-zone, their 15:06
niche and fall in love with their 15:08
business again, that's the greatest 15:09
compliment.
I hear my clients tell me 15:11
that that I help them fall in love with 15:13
their business again and through that 15:14
and finding that success in that 15:16
confidence now they're able to reinvest 15:18
that money into marketing and grow their 15:20
business and live the life of an 15:21
entrepreneur that you should without 15:23
having to worry about social all the 15:25
time.
We're here to make it easy for you 15:27
okay.
So with that I want to make sure 15:30
that you can prepare a simple video one 15:34
to three minutes on your top performing 15:36
product and do your market research to 15:38
find your social media role model.
15:41 I thank you so much and from
15:43 333 social media I want to say thanks for
15:45 watching and I'll see you next week
15:48 Thursday at 333 p.m. cha cha
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