Alex: Hey everybody, welcome back to another episode of Small Business 101 here on
Arbeit U. Spencer: Not just any episode. We have a new set today. I'm sure all our viewers
are going to notice, we've completely changed our studio here. Alex: Completely
changed it. We brought in a new table. Spencer: Yeah,it's totally different than it was
before. Alex: Yeah. Spencer: Thinks it makes more for a
welcoming feel, so let us know what you think. Alex: So we have wonderful guests like
Papa Joe right here, aka Joseph Tilton; our marketing manager. Spencer: Marketing manager
of Arbeit Software. Joe: Hey how you doing everybody. Spencer: Here to talk about today's
topic, Alex: marketing for small businesses and we're going to, what are we going to talk about,
websites. Joe: Yeah, so you know when you're starting a small business in today's day
and age you need to have a website. There's no getting around it you know.
You know, nothing else is gonna work for better inbound leads or any sales or
anything like that, so you make sure you want to have a good website you know and
Spencer: First time on camera.
Joe: Yeah, so basically you know what do you would be put on website?
Like how do you make it? Who you go to? Like what are the platforms you do? You
know so a lot of it is you want to choose a platform that's gonna be easier
to manage and then it's gonna be able to easily build a website. Alex: Right, I'll tell
you there's been so many times I'll go to somebody's website and it looks like
it's from the you know dial-up AOL Internet era and I'm just done. I'm like
no way. Spencer: Not buying that product. Alex: And there's that there's people, new
businesses that come out today that'll launch websites like this or have
websites that are just so basic they look like a straight ripoff template and
I hate them. I won't buy from it I feel like. Joe: And know, then that's a good point
right. So like when you're looking at a website, that's like one of the biggest
things you have to consider is user experience. Whenever you're building a
website consider this; how our customer is going to react on your website and
how are they going to be able to get to point A or point B? So really when you
build a website, define what do you want your website to do. Alex: Yeah, so
example, you know if you're selling clothes, well we had your friend on
Ryan and his website right he sells t-shirts, anime t-shirts. What does
he want to accomplish when someone comes on his website? To sell a t-shirt
right.
Spencer: That's the objective Alex: The goal isn't for them to subscribe to their blog like you
know maybe ours is. Spencer: A wink-wink nudge-nudge. Alex: No, his goal is different
than somebody like us you know our, we're not selling a direct product on
Arbeit's website. So it's way different. We don't want somebody to buy something
necessarily at that moment. We want them you know be able to get the information
they need when they come to our site. You want someone to buy some service, you're gonna have
a whole different setup, whole different concepts. Joe: Yeah and that's exactly what it
is. So with our website specifically you
know we cater to a niche area which is debt collection agencies. So really
the important thing that the, important aspect of our website when we designed
and when we redesigned it is really to inform and educate the person going on
to the website because that's what they're gonna ultimately look for and
make a sound decision. So our, well we the way we designed our website is to make
sure that we give them the information there and then softly lead them to our
expected goal which is eventually a sign up. Alex: Right so we want to
convert them into a lead, give us your information. Ask for a free trial right. So
yeah, I mean you got a completely, you're like, it's like a treasure map right. You
need to lead them to what you want them to do and that's the websites like the
treasure map to the end goal. Joe: Exactly you know and you know, if you could take
anything away from this really it's all about having three great concepts on
your website; great content, fantastic images, and amazing call to actions
because those three things combined with you know a decently, well-designed
website that's gonna make for a great user experience, that's not gonna be
full of clutter, that maximizes white space it's all it's all you really need
in order to make a customer convert on your website in any given point in time.
Alex: Yeah, make sure it looks good right. Don't use some template that everybody uses,
it's the free template of the internet that everyone uses or something because you
you're gonna, your website is gonna look like everybody else's on and in
they're going to you know customer, the users going to
realize that and it's not going to be as engaging in my opinion. But what are some
popular I mean WordPress right, that's probably the go to website, WordPress
website if somebody's trying to do it or you what do you recommend someone tries
to do it themselves. They use like a Shopify or do they pay somebody what do
you think? Joe: Well you could go with different bunch of routes if you have
experience and building a website then why not take a crack at making yourself.
Yes go, WordPress is a fantastic content management system for building a website
you know. We use WordPress in a lot of people use it and it's easy, it's easily
customizable and you can integrate things really well in it. For
shopping people like e-commerce, you might want to go Shopify, Bigcommerce or
anything like that and it still it's easier to use website where you can get
all the information you want and they walk you step-by-step through. Spencer: So
dumb this down, if someone was, someone just started a company, they want to launch
a website, what's the first thing they should do?
Alex: Talk to a professional. Joe: Yeah you could, but
really the very first thing before you even like think about even
designing your website is think about this; What is your website's overall goal?
What is it, what is the point of your website? Alex: Yea, have that plan ready for
when you talk to somebody or you know start and learn right. Try, Shopify, if
like, if you're, if you're capable of using a computer, you can make your own
website on Shopify. It's pretty, there's tons of content out there, learn, research,
figure it out in your own to an extent if you need to, but it's highly important.
Just don't think, oh I'm gonna throw something up there or not think about
that. Spencer: Oh, like doesn't matter. Alex: Your website's not just to give the name and
phone number of your company anymore. Spencer: Yeah. Alex: There's a whole strategy about it.
Joe: Yeah, your website is ultimately judged by the potential visitors they go
on there. Spencer: Yea, a lot of times it's a persons first, like the first chance to
see your company. Joe: Yeah, I mean think of it all it now n days you know, if I saw a
website that was built in like an old AOL format style with yellows and the
horrible content or whatever, you think I'm gonna
trust the company as a whole. No Spencer: And I've never bought something from a company
without going on the website. Have you? Have you ever bought something without going to the website?
Alex: I always go to the website and I always
look for on my phone or the computer or one of the other, so. But that's a very just so,
that's it for today right. Spencer: Yeah we can do this all day. Alex: This is a wide overview
of websites. We'll dig down into each individual section of it, next episodes
will go. Joe will be specializing in the SEO portion that his, Joe: That's my expertise.
Alex: Yes, so we'll have him back, don't you worry. Spencer: Thank you for coming. Alex: Yeah, thanks Joe. Joe: Yeah
thanks for having me over from the office next door. Spencer: And thank you for coming
and as always, Alex: Subscribe. Spencer See you next week. Alex: See ya. Spencer: That too.
Không có nhận xét nào:
Đăng nhận xét