Hey how are you hope your day is going  good. So I just want to give you a quick
  introduction video on lead magnets. What  exactly is a lead magnet. So as the name
  indicates it's a magnet which attracts  leads to your business. You might have
  heard other terms which reference to the same thing like freebie or subscriber freebie. So it's
  basically a piece of content which you  provide and the people can access that
  by signing up by providing their name  and email address they can get access to
  this piece of content. So that which acts  as you know you know something as a
  magnet luring people to your business is  a lead magnet. So other terms for this are
  freebie or subscriber freebie. So basically  it's a piece of content. It can be
  anything from a eBook, a report, a  guide or a checklist, a cheat sheet or
  it can be in other forms like an  infographic or it can be an audio
  training or it can be a video training,  webinar. It can be in any format. The
  purpose of this is to attract leads  coming to your business so it is either
  provided in a landing page on its  own or you know somewhere around on your
  website there will be a signup form  where they can fill in the name and
  email address and then once they did it,  once they complete that then email it
  then because it's tied in to your email  service provider, they will get an email
  giving them access to that piece of content. So that's basically what a lead magnet
  is and lead magnet is a very  useful tool to grow your business
  because it can attract more people  coming to you and it can decrease the
  bounce rate of your website. So those  people those who are coming in and
  going back without doing anything  can we converted. It can be lured into
  signing up and start the relationship because sometimes I've
  been to some websites for reading the  article and then I see something very
  interesting something like a checklist  or a toolbox guide or something of that
  sort which actually gives me an insight or  which is something which really solves a
  small aspect of my problem that I have  at that point, I sign up, I get access to
  that and same way your people who comes your site will do that if you provide an
  offer which aligns with them, their need  and which aligns with your core offer
  which is very very important. So that's  exactly what a lead magnet does. It is
  attracting people to your website,  getting them make the first commitment
  you know so that you can nurture  them, make them know make them love you
  using your content, using your email  sequence and eventually you can offer
  them your products and services or  whatever you are selling. So that's
  basically a lead magnet is.  So I hope  this video quick video will give you an
  thorough introduction to what it is and if  you have any questions or need any
  clarity on this, do drop a message. I'm  happy to help. Thank you and have a great day!
  
        
      
 
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