On this episode we are going to talk
about the length of your videos and how
to add captions. Like this! The captions
right here? Yup. You see 'em?
Hello and welcome to Episode 44
of Tip For Tip where you ask your marketing
question in exchange for a tip in your industry.
My name is Aaron and my name is
Christian and today we have Jason Forgey and
and Roman Sarabia
So yeah dude it was awesome like I know like mid
crazy shot. Tied up then at the end like
Kawhi made that steal and dunked it
and they won the game.. well you saw it, right?
I sent you the video like it was 8 minute
long video whatever..
WHAT?!
No, it was 8 minutes long. I'm not gonna watch that.
Awe man come on dude
Eight minutes. Send me the highlights
Send me the dunk.. Dude it was the Spurs and Cavs
It was the game of the week. Alright alright
So we have a question. If someone send you a
link or you're doing a video for your business
How long should that video be? and what about
and
What about closed captioning because I don't know
about you but most of the time when I'm
watching Facebook videos, guys, I'm
sitting in my bed at night and my wife is over
there sleep and I can't just click on the
video because it goes BLAHR BLAHRA and my wife's like turn that off
You know? so what about closed
captioning? Do you recommend it? How to go
about doing that?
Alright great question we're going to answer
this in two parts I'm going to tackle the
the video part of how long it should be
and then Christian is going to take over
the captions so we'll answer them in the
right order.
Alright so before we tell you anything
about the video part of it there
actually was an update with Facebook a
couple of weeks ago that actually if you
have a longer video and they watched all
the way through then you're going to be
ranked higher. So just something to think
about. To answer the question there is no
specific length we're going to say a
minute two minutes
it's about telling the story so if your
video is something about sports and you
just want to know the highlights give me
a 30 second video if you're giving a
tutorial and it takes five minutes to
explain
give me five minutes but if you tell it
in a compelling way then it doesn't
matter about the length because if I sent
you a video told you look this is how
you can grow your advertising on
Facebook and it's an eight-minute video
you're going to watch it to grow your
business so the context matters in the
storytelling matters so that's all I got
for that part. That is very good now
We're gonna talk about the captions and there's two
ways to do this. The way we do it, the way
we've been doing it for a while is we
actually upload these videos to YouTube
and inside of YouTube they automatically
give us the captions but then obviously
they're going to be a little bit wrong
here and there
so what we do is we take those captions
and we edit them we saved the file we
upload it to Facebook. It's a lengthy
process but it gives you it gives me the
video of to be displayed on to more
people because you're providing those
captions but Facebook is also basically
giving you the option now to do the
captions from Facebook. Right, auto-generate
on Facebook.
I haven't. I've seen. I see it sometimes
I don't see it all time I know you see all the
time whenever you're posting videos
I think its rolled out to, almost everybody now for
the business pages but it is a testing
phase so definitely try to upload a
video and see if that works but yeah
you'll see a tab that says Caption and if
it has a button that says generate
captions and you have it if not it will
say something like "Upload SRT file"
which is the way we're doing it and if
you want to find that out we can make a
tutorial video on how we actually do
that through YouTube. Yes, I was gonna
say let's do that and we'll put a
link for that video in the comments
below
yeah we'll do that for you alright
hopefully that was helpful for you
let's hear your tip for us!
Alright, if your
business is becoming more than a hobby
there are few things that we probably
would recommend that you do to protect
your personal liability
yes so we worked with a couple real
estate investors we do a lot of real
estate and you know we get to the point
where they have one LLC but maybe they
need to open up another one have a
holding company there's different ways
to do to structure your company. So yeah
like Roman said if it's becoming more
than a hobby, get with us or another attorney
also get with a good CPA who doesn't just
do your taxes or
bookkeeping but they can talk to you
about how to properly structure your
company so that banks look at it as
financeable and look at that as a growth
opportunity and and if its
It doesn't necessarily always have to
be a big entity, you know, if you have your
homestead property and you thinking
I might be moving and renting this one out.
At that point you might want to look at
something where you can protect all your
assets and still limit your
liability when you rent your house out. Yep!
I don't think we could agree more to that
statement to find a lawyer, find a CPA
who will basically be with you, you
know, throughout the entire process of
creating your business once is no longer a
hobby and I think we went through that
and we actually even like interviewed
(That's what I was gonna say) some lawyers and CPAs to
make sure that we had the right people
The right people. You gotta trust them I
think we interviewed quite a few people
but it's great for tax time now because
you can go and ask those people
questions or if you ever run into a
problem so that is a a great tip and
something that whenever we formed the
company was like we decided not to have
it as a hobby anymore was that we're
actually protected now so we don't lose
everything we have personally so
definitely pay attention to what these
lawyers are saying and their website's
link is up so i'll talk about that later
but they'll be able to help you yeah
Thanks Jason and Roman for coming on the show
like I said you guys information for
their information will be in the
description check out their website
they're very good lawyers. If talked to
them, work with them before and if you
are a business owner that wants free
advertising on Facebook I know some
people don't get all the way to this
part of it they just go for the tip but
it is free advertising for your business
to grow your business no cost to you
except for getting in front of a camera
all you need to do is go to bitbranding.co/tipfortip
Fill out a submission form.
Christian's going to respond to you and
we will get you on the show
Yeah that's it! Well see ya next week.
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