My name's Paul Zimmerman, I'm COO of a company called
Invotra. Invotra powers a lot of intranets
for UK Gov large departments, many
with tens of thousands of employees or
civil servants, and this is a
subject to us that that's kind of hit us
hard in the last year, and I'm going to tell you little bit
about why. So we're talking about user
experience for the hundred percent, or
another way to look at it is making your
intranet accessible to everyone. And
before I begin and feel free to correct
me if I'm wrong but I don't think anyone
has actually mentioned the word
accessibility yet this morning so...
where's Lisa I'm looking for Lisa, but it's
quite possible you did okay great
I thought you did I thought I
there was one, it was you
sir thank you very much so I think
that's really interesting because with
the exception of that gentleman over
there in the corner on the left,
we're not really talking about this as a
subject and this is a... this is something to
deal with.
Ok. So user experience for the hundred
percent.
What does accessibility mean to you? Ok.
We talk about our intranets being
accessible but are they?
We say that they're compliant with the
double-a standards or maybe even triple
a standards...
What does that even mean? Let's talk
about some definitions, I'll throw some
definitions on the wall and you can have
a look at them
ok so accessibility definition: One way
to describe what accessibility means is
that it is the quality or characteristic
of something that makes it possible to
approach, enter or use. Now many of us in
the audience who would say that we're ux
fans, we like wireframes we like designing we like
designing good intranets right? But then
thats interesting because actually
accessibility is using the word 'use'
so then we must be forced to look at the
definition of usability. Usability: the
fact of something being easy to use or
the degree to which it is easy to use
and again let's go to the standard so
these standards that people talk about
double-a and triple-a standards what are
they?
Well there's 4 key tenants of
compliance, which are that you should be,
your your internet or your site should
be perceivable, they should be operable
they should be understandable and they
should be robust. But that's all well and
good but what do we mean by that? Is it
for all uses? Is it for back end users as
well so your admins? Who manages
your your internet and do they have
accessibility challenges with the way that
your intranet is managed? Is it for most of
the people in the head office or is it
for everyone and what precisely do you
mean by that?
It's um it's kind of easy to tick the
box of compliance and we thought we were
doing pretty well ourselves at Invotra, right?
Until about last year we had one of our
larger customers with more than 85,000
users. They said to us, we believe you
we think and believe that you're
compliant to double-a, ok? But you know
what we'd like you to do? We would like you
to go meet our users who are partially
blind, fully blind and we'd like you to
sit down with them and actually
experience what they go through.
We did that we went to Preston we went
to York we went to Leeds and Blackpool and
London and we've met with users who got
accessibility challenges and we were
kind of shocked right? So our products we
were Double A and we're proud of
ourselves and then we realized actually
having had our butt kicked
basically by the customer
that actually we had a lot of work to do.
And now what we do is we basically
reinvented ourselves on the subject of
accessibility. We invited a W3C champion
into our business and she sat down with
us, she also is an advisor to GDS and she
sat down with us and she said you know
what you're doing great!
Nine out of 10 for effort (this is before
we made any changes) 6 out of 10 on your
product, but the good news is that
Sharepoint is about a 3 out of 10.
So we were pleased, but we've put a huge
amount of effort in the last six months
or so into embracing accessibility and
particularly to us what that means is
talking about an accessibility
experience so at the outset I said user
experience for the hundred percent.
That's what I mean by this... AX, creating
an accessible experience. We start
thinking about this differently.
This is not just accessibility over on
the far side we deal with it it's the
last thing that we deal with at the end
of the day... actually we've talked about a lot
of other stuff, we come to accessibility
at the very end... This is actually
designing at the very front end your
intranet or your digital workplace so
that it is accessible for everyone.
Ok so we'd like to do something here
we'd like to encourage you to put
yourself in the shoes of your users. So
this is the time in the presentation
we are going "What are those things in
middle of the table?"
These are night masks... we obviously got
them for today. We'd like to encourage
you to to put those on and just what
you're doing that the point is here that
we want to encourage you to use your
ears.
What we'd like you to do is now to think
and firstly for those of you who do not
experience this, you're suddenly your
senses are heightened... obviously aside
from the sight you're probably picking up
a lot of other things that you wouldn't
normally pick up on. We'd like to
encourage you now to think about trying
to navigate online to buy a gift for
somebody and maybe you go to
a well-known e-commerce site and you're
looking for a gift And Ed I hope we're ready,
and I'm going to now give you the
experience of somebody who uses a screen
reader on a regular basis. The more my
people with the movement with the arrow
key ever imaginable cheap electronics
car especially collectibles compartment
morning little relegated electronicscar
session collectibles compounded more
political party they called
electronicscar specimens collected
search box and hope that silently a trap
then we'd have telling Pat moneypak
expect notifications ship at that
following plastics and secondly tactics
transaction that publicly shipshape
action-packed you pachi pachi pachi
pachi pachi pachi patra patra
essentially pack first button back to
look at japan's people that are pH maybe
it wasn't a copy editor is but. Ok now
keep them on now what you've heard there
is somebody going to Google, looking up a
card, a birthday card and then navigating
to again a well-known website which I
probably won't name we may have been
able to discern what it was, navigating
through categories tabbing through
categories. And that's a screen reader
experience and by the way that's a
pretty average speed and the reason I've
asked you to keep your masks on for a
second is because actually you need to
think about not being fluent, you're not
fluent in this language, okay? This is I
want you to think about being really
truly fluent in this language and I'm
going to call it a language because when
I first experiences I thought oh ok ok
this is this is actually somebody is
very fluent and this is a probably around
300 words four hundred words per minute vs
a hundred... 250 words per minute on the last
one. That that really work like that
full frontal
until these particles will be better and
only political party political
commentator Michael particle completely
that the contract little political
that's a little protective legislation
that protects our key that's better
There you go thank you very much you can
take your masks off now, and thank you very much for
participating. And I want to tell you
that when I first heard that I was
incredulous, I was like no way... there's no
way that somebody actually listens to a
screen reader that quickly and our
expert said to us
"oh yes we do" and the more I thought
about it the more I was like, okay
actually when I look at an intranet or
look at a website how many nanoseconds
it take for my eyes to render what's
happening on that website in no time at all.
You look at a website, for those of you
who have sight right you look at a
website and you can discern it within
seconds nanoseconds... you can discern
where you are and if you have to use a
screen reader then you are usually going
to be that fluent as well and so it
takes a lot to adjust your attitude in
terms of where you are with this as a
intranet manager, knowledge manager or
content person okay. And I would
encourage you to think like this: How
many words does it take to hear a page
right?And so that's an interesting subject
we suddenly are thinking
differently about how our content is
created right? And if you don't want to
believe us go talk to users who do, right?
Ask them to demonstrate it to you... go
talk to somebody.
We've got some some very big companies
here I've heard this morning household
names like PWC, Shell, Skanska... large
corporations and you will definitely
have throughout any size of organization
be it big or small you have users who are
who got accessibility challenges. So go
ask them, sit down with them talk to them
about their experiences right
and they will show you demonstrate to
you what they go through. The question of
responsibility is an interesting one... We
debated about this in in our company
in our office the other day.
Whose responsibility is it anyway? This
subject of affecting this, changing this
attitude, in fact actually meeting the
accessibility challenges. You could argue
that actually it is somebody else's job,
that this is the intranet provider, it
could be Microsoft's job if you're
SharePoint. And by the way I'm not
SharePoint so I don't really care about
them but a lot of you guys are right? Is
it Microsoft's responsibility? And the
answer is the way we think about this is
actually imagine you've got an old woman
who's going about to cross the streets, you
need help crossing the street there's no
one else around you see her she sees you.
And you are the one who's going to help
her across the street, the reality is
that it is you who can make your content
better.
Okay? You've got that responsibility, you
can do that you can make your content
better. We talked about this content is
king that is very true but also context
is very important too, right? Now imagine a
colleague who's in a wheelchair and you
come, he/she comes into your
building and you direct them to the
hallway down the end where the stairs
are ok? And in reality what you needed to do
was direct them in the exact opposite way
down the hallway to where the lift was.
That's context based on who that is.
Based on who's coming to your intranet
and using it and why.
Ok let's play a quick interactive game...
We've got a picture on the screen of
George Washington we've got some content
here underneath that and we'd like to
describe or talk about basically what
is the alt text you should use for this
image?
Firstly real quickly I'll read out the
content it says because of his role as
the commander-in-chief American forces
in the Revolutionary War and later the
first president of the United States
George Washington is often called the
father of his country and so the
question is what's the alt text that we
should put there. Right
is it a) an image of George Washington or
b)George Washington, the first
president of the United States; C) an
empty alt attribute, nothing you don't
need to put anything in there or D)
George Washington. Hands up if you think it's a)
great, hands up if you think it's b) good
c) an empty alt attribute a few... good,
excellent and d) George Washington.
Fairly even split and the reality is
it's probably D: George Washington for
a couple of reasons. You don't need to
say to somebody with accessibility
challenges that that actually is a picture
they'll be able to figure that out
ok. Now if it is actually a portrait like
a painting or something like that then
there's context there and you probably
want to say that.
Ok? But for right now you don't
necessarily need to say that but there
are other things here about that content
that you just heard or read that
actually are not in here, right? Things
like it doesn't describe the fact that
there is actually a photo of George
Washington right adjacent to the article
ok so that's what we mean by context and
and also let me just point out that
actually this is the respondents in
our company so fifty-seven percent of
the people got it wrong in our company
when we asked the same question. But
actually, let me leave you with this...
How do you...for intranet users... how do you
describe from an alt text standpoint what
a pie chart is and the results okay so
I'll leave you with that because
actually a photograph of George
Washington or a painting is fairly simple.
Try using something that you use every
day in your lives in your corporate
world right?
What's the experience for your
colleagues? I'll give you an example of
something that is a real sort of bug
bear. You're compliant? Sure... you've ticked the
box if you've got drop downs and
you've got them able to be read by a
screen reader but once you've got a
thousand items in your drop-down (this is
not unheard of by the way) if you've ever seen
a really bad internet hands up?
Yeah okay something you've got more than
more than an easy number of tabs or
faceting on the left-hand side to go
through.
Suddenly that becomes cumbersome so yes
you're compliant but your accessibility
experience is rubbish right? I'm gonna skip
over this because we'll talk about this
in our workshop later this afternoon but
will come at you with some, we will bring to
you some tools you can use and we'll
talk about that later.
One thing I want to point out is style
over substance... we talk about this,
everyone wants a beautifully designed
intranet. Really we all do. We want
something that's beautiful... gorgeous to
use friendly, easy etcetera.
Well first thing turn off your CSS, ok? Try using
your intranet from a code standpoint
alone, alright?
Accessibility is for everyone that's the
key message for us today.
Ok, so what are some of the things that
you can do? When you make your site or
your intranet accessible you're talking
about tabbing getting easier, images
becoming more contextual, links becoming
easier to describe and decipher so it's
a win for you as much as those who've got
accessibility challenges.
Ok so a fun list to do what else can you
do? You can unplug your mouse only use a
keyboard.
Have you tried that using your intranet?
Okay try navigating using the arrow keys
only that will be fun. You can disable all
styles to see the path of a screen reader.
Screen readers do care about HTML.
Shout out to Simon from Barclays try
wearing boxing gloves or swimming
goggles.
Ok shout out to our very own Lisa
Riemers who said try it after a glass
of wine.
Not sure about that particularly if your wine's near
your keyboard so watch that one.
Perhaps the most interesting one is ask
your internet provider awkward questions,
right? Like have you used it yourself?
Ok what does that mean how do you how do
you use your own intranet product that
you're you're giving me basically how do
you use it?
Ok? So what are we doing?
We at Invotra, we changed our entire
approach as I said we kind of got an
awakening when we actually sat with
users who get accessibility challenges,
and I think the first thing I recommend
is that you change your culture from the
top okay? And that is something that I
would think it's really easy to do.
Ok? Now some people say erm, but it's not
I can't get time with the CEO and COO
it's very difficult or the GM or the SVP or
whatever, but accessibility actually when
you start talking about the subject of
accessibility most people sit up and
take notice.
Ok it has got to change from the top
your culture's gotta change within
yourselves to accept that this is
something you actually put front and
center.
This is not something you leave on the
end and talk about at the end of the
day, this is something actually you build at
the beginning of your experience so when
you're talking about UX it's not just
about your mobile experience. It's your
accessibility experience right think
about that, so that's what we did. We
started to change a lot about how we
thought of this ourselves and give an
example what we do. Every single release
that we've got is, we're a SaaS model so we
release every two weeks enhancements,
bug fixes, security patches etc ,all
that good stuff and we've added to that
accessibility enhancements so every
single release that we have every two
weeks,
there's something in there that is going
to be in an improvement or enhancement
from an accessibility standpoint. Want to
know more? We're around, we've got the workshop later the
stands out there our guys Billy and
Andrew are going to be leading the workshop so
feel free to come see us afterwards and
that's it.
I know you're starving so thank you very
much for listening and I hope you have a
wonderful afternoon!
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