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It's fast it's simple and it's good it's honest.
For me it's the most exciting industry.
I fell into it when I was twelve years old and it has been with me ever since.
Radio has been around for over a century and throughout has managed to stay relevant and
attractive to listeners by constantly rejuvenating and reinventing itself in its approach and
delivery.
At ITU we are dedicated to connecting the unconnected there are 3.9 billion people still
unconnected in the world and we are working hard to bring them online.
Radio happens to be one of the best technologies at doing so and today is world radio day.
A day set aside to celebrate the wonders and magic of radio technology.
We came to Paris to the European Radio Show to talk to some of Europe's leading innovators
and personalities in radio, to get a sense of what's happening now in the world of
radio and get a glimpse of what could be happening next.
In the last few years, radio has seen major changes at an unprecedented pace.
Radio professionals have had to adapt to keep up with the times, as Clarisse Frigoul, a radio presenter
based in Paris, explains.
We have to keep up with today's trends.
That means that we need to be cutting edge.
Social media has grown tremendously.
There are web cams in studios, so everything is recorded.
We are a long way from what radio was 20 years ago.
We could not see the presenters messing around, having to imagine what they looked like, that
kind of thing.
It is just not the same game anymore.
Generations Y and Z do not consume radio in the way that their grand-parents or even their
parents did.
Interactivity is the buzz word for today's audience.
With over a quarter of a century experience in radio, Giacomo Mazzone from the European
Broadcasting Union, has his finger on the pulse.
Radio has been always interactive in the sense of you can have the listeners calling the
radio stations, talk shows on the radio, but even now is a lot easier and the degree of
participation can be a lot higher than before and even more integrated in the programming.
This means that the interactivity part of the radio is an integral part of the new concept
of radio.
In each part of the world we are looking through initiatives to different aspects of what interactivity
means for radio.
Radio has not only changed the way that content is created and shared, It also has changed
the way content is transmitted to the listener.
Jean-Marc Dubreil, director at World DAB, can tell us why more and more radio platforms
are shifting from analogue to digital broadcasting.
Radio was the last media which was not fully digital, and Word Dab and Dab is technology
that we are digital audio broadcasting, is bringing the radio to the 21st century.
It's still all the values that we know and love from radio in digital, so what does
that mean?
It's more choice, it's free of charge for the listener, it's better sound quality and
the number of services that we are bringing with digital.
But what happens when traditional radios are also being replaced by other devices?
For Mark Friend, controller of digital content at the BBC, it can only be a good thing.
The number of teenagers who say in the U.K. that they are planning to buy a traditional
radio device over the next 12 months is 0%.
So if they are not going to buy a traditional radio they are going to listening via a smartphone,
or an iPod or another way.
Is great actually, it just means that radio has to produce the right content for you and give
it to you in really easy simple ways across all the devices you want to use.
It's very good for the listener, for the consumer ultimately.
For many professionals, the increased usage of new media devices only means one thing:
more business and more connections, as Ilaria Malucelli from radio technology company Axel
attests to. is a very interesting market because allows
to built communities for people, it's a way to participate and to feel involved because of
this social networks that we have nowadays.
Radio is a way to use them in a positive way.
And what about the future?
On the Internet and other digital means, the world of radio is definitely looking promising.
Maximilian Knop, CEO of Konsole Labs, has his own opinion on what the future will look
like.
I see as a developer that radio must evolve as a service.
Radio should not be a radio stream anymore.
Radio should concentrate on putting small content snaks like news, information or whatever
for different platforms.
And while philosopher Marshall McLuhan may have professed that the medium is the message,
for Philippe Chapot of the European Radio Show, what matters most is the message itself.
The future radio it's not technology, it's not the way you broadcast that is important.
What is important is your voice and how you ask me questions and how I answer the questions
so that I concern the person that is listening to me, and radio people are really good at
that.
A final word from Mark Friend, controller of multiplatform at the BBC.
You have to be able to switch on a device and and get something utterly delightful and
there are plenty of other utterly delightful forms of media available now.
So we have to make radio as kind of utterly delightful but as simple as just turning on.
That's the challenge, that's what keeps me up.
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