Jason Lemkin is a VC and entrepreneur and he writes this blog called SaaStr which is
all about getting from zero to a hundred million dollars in recurring revenue.
This blog is very useful for SaaS and also very useful for agencies, but in a little bit
different ways.
So in this video I want to break down three of Jason's best posts and what I learned
as an agency founder from each of them.
Jason's first piece of advice is when you first hire Sales, hire two at the same time.
This is something we implemented here at Experiment27.
Our first sales hires were Afnan and Cameron.
And the reason Jason says to hire two sales people at the same time, it's two reasons.
One is if your first rep does poorly you'll have no idea why.
If he's bad at sales that could be why he is doing poorly but it could also be that
your product isn't ready for sales.
So there's a lot of variables.
But if the first rep does well you also have no idea why if you only hire one sales guy.
Because he might be good or the product might sell itself.
But if you hire two sales guys, ideally they'll both do amazing and you'll know it's the
product and everything is working.
But if one does well and one does poorly then you know it's not the skill of the sales
guy or the product.
You'll be able to isolate which is which and then maybe fire the under performing one
and replace him.
In our case both sales guys seem to be doing pretty well so far.
Our sales are going up a lot.
So the two salesmen rule worked for us.
Once you have those two sales reps, the next step according to a guest post on SaaStr is
start with a stretch VP of sales and have him develop the product and sell it.
So the stretch VP of Sales is basically the person you bring in after those first two
sales guys and it could also be one of those sales guys getting promoted up.
And their whole job is to build a sales team.
I recommend checking this post out because it actually goes through what to look for
in a VP of Sales and also what not to look for and then the risks of hiring a VP of sales.
Once that VP of Sales is in the main goal should be getting to at least $50,000 in Monthly
Recurring Revenue or MRR.
And as Jason says in this blog post, "At $50k in MRR running out of money is no longer
an excuse."
So the goal should be 50k and he actually gives a few suggestions on what to do once
you get that 50k in MRR here.
All of which are amazing suggestions.
That's an intro to Jason Lemkin.
I recommend subscribing to SaaStr, reading SaaStr, and trying to see it through the lens
of an agency owner if you are one.
There is a lot in here that is not useful for you and is fully focused on SaaS.
But if you read it and you are able to transform that for your agency there is a lot of value
to be had.
Thanks for watching the video.
Feel free to like this video to encourage this type of content on YouTube.
Subscribe for more B2B sales training and if you need marketing support for your digital
agency, check out Experiment27.com.
Thanks!
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